Devils Backbone Distilling Co. Revamps Smash Cocktails with Fresh Look
Devils Backbone Distilling Co. has recently unveiled a new look for its ready-to-drink (RTD) canned cocktail line, Smash. The company collaborated with Rise and Shine and Partners, based in Minneapolis, to create a visually appealing packaging that emphasizes a fruit-forward, high-impact aesthetic. The new design features bright, bold colors that correspond to each fruit flavor, as well as realistic fruit illustrations.
Industry Insights
– The new branding for Smash cocktails aims to attract both new consumers and loyal customers by reflecting the product’s bright and juicy taste.
– The introduction of a variety of flavors and limited-edition seasonal options can help the brand appeal to a wider audience and drive sales.
– The decision to launch the new packaging in specific regions suggests a strategic approach to market penetration and expansion.
– Offering larger 16-ounce cans for popular flavors like Orange and Grape Smash may cater to consumer preferences for larger serving sizes and value for money.
Devils Backbone Distilling Co. is rolling out the new packaging starting with Orange Smash, followed by nine additional flavors and variety packs such as Grapefruit, Grape, Smash on the Beach, Lime Margarita, Watermelon Margarita, and three different variety packs. Limited-edition seasonal flavors like Peach, Mango Pineapple, and Cranberry will also be available.
The newly designed products will be sold in select states, including Virginia, Maryland, Delaware, D.C., New Jersey, New Hampshire, Maine, Vermont, South Carolina, Connecticut, and Rhode Island. Consumers in D.C., Delaware, Maryland, and Virginia can look forward to purchasing Orange and Grape Smash in the new 16-ounce cans, priced at $3.49 for one can or $6.50 for two.
FAQ
1. What inspired Devils Backbone Distilling Co. to revamp the Smash cocktails packaging?
The company wanted to refresh the brand’s look to better represent its award-winning bright and juicy taste, appealing to both new and existing customers.
2. In which regions will the newly designed Smash cocktails be available for purchase?
Consumers can find the products in Virginia, Maryland, Delaware, D.C., New Jersey, New Hampshire, Maine, Vermont, South Carolina, Connecticut, and Rhode Island.
3. What is the pricing for the larger 16-ounce cans of Orange and Grape Smash?
The MSRP for one 16-ounce can is $3.49, while a two-pack is priced at $6.50 in D.C., Delaware, Maryland, and Virginia.
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