male grooming has become increasingly popular

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Written by Robert Gultig

23 February 2026

with men paying more attention to their appearance and investing in high-quality grooming products. This trend has been driven by a growing awareness of the importance of self-care and grooming

Author: Robert Gultig in conjunction with ESS Research Team

Robert Gultig is a veteran Managing Director and International Trade Consultant with over 20 years of experience in global trading and market research. Robert leverages his deep industry knowledge and strategic marketing background (BBA) to provide authoritative market insights in conjunction with the ESS Research Team. If you would like to contribute articles or insights, please join our team by emailing support@essfeed.com.
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