Kylie Jenner’s Sprinter Vodka has officially announced the launch of its first-ever single-flavor four-pack, featuring the much-loved Peach flavor. Set to hit shelves nationwide on February 10, this exciting launch will be celebrated with a series of engaging activities in Georgia, famously known as the Peach State. The festivities will take place across two vibrant cities: Atlanta and Athens.

Celebration Events in the Peach State

Beginning on February 10, Sprinter Vodka will be “Painting the Peach State Peach” with a dynamic schedule of events designed to engage fans and introduce them to the new Peach Pack. The activities include:

• Chrome Sprinter Vans: Fans can expect exclusive deliveries of the new Peach Packs throughout Athens and Atlanta, delivered in eye-catching chrome Sprinter vans.
• Paloma Park Takeover Featuring Ella Langley: On February 12, the rising country star Ella Langley will perform live at Paloma Park. This takeover will feature exclusive drink deals, branded photo opportunities, merchandise giveaways, and much more, making it a must-visit event.
• Pop-Up Events at The Eastern and Georgia Theatre: From February 10 to 15, Sprinter will conduct a series of rooftop events and tastings at The Eastern in Atlanta and Georgia Theatre in Athens. Attendees can look forward to Sprinter-themed merchandise, exclusive activations, and sampling opportunities.
• Collaboration with Pauley’s Crepe Bar: In a delightful partnership, Pauley’s Crepe Bar in Athens will offer a limited-edition peach crêpe special that pairs perfectly with Sprinter Peach, adding a unique culinary twist to the celebration.

Statement from Founder Kylie Jenner

“Sprinter Peach has been our fan-favorite flavor since our launch last spring,” said founder Kylie Jenner in an official statement. “It made perfect sense to launch our first single-flavor pack with Peach, and to celebrate, we are so excited to head to the Peach State.” This enthusiasm for the Peach flavor underscores its popularity and the brand’s commitment to providing quality products that resonate with consumers.

Product Details

The new Sprinter Peach four-pack features a refreshing blend that is both delicious and mindful of health. Each 12 oz can contains only 100 calories and has an alcohol by volume (ABV) of 4.5%. The drink is crafted with real fruit juice and contains no added sugar, making it a guilt-free choice for those looking to enjoy a flavorful beverage without compromising on their dietary preferences.

Conclusion

Kylie Jenner’s Sprinter Vodka is making waves with its innovative approach to flavored alcoholic beverages. The launch of the Peach flavor four-pack, combined with a week of exciting events in Georgia, demonstrates the brand’s dedication to engaging with its consumer base in a meaningful way. As the beverage industry continues to evolve, Sprinter Vodka is positioning itself as a trendsetter with its focus on quality ingredients and unique flavor offerings.

As the launch date approaches, fans and new customers alike are eager to experience the refreshing taste of Sprinter Peach and participate in the celebratory events planned across the Peach State. Whether it’s through exclusive pop-ups, live music performances, or delightful culinary collaborations, Sprinter is set to make a significant impact on the market and in the hearts of its consumers.