How to book a bespoke luxury incentive trip for high performing teams

Robert Gultig

2 January 2026

How to book a bespoke luxury incentive trip for high performing teams

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Written by Robert Gultig

2 January 2026

How to book a bespoke luxury incentive trip for high performing teams

In recent years, the luxury travel market has seen significant growth, driven by an increase in corporate spending on incentive travel. According to the Global Business Travel Association, the global business travel market is expected to reach $1.7 trillion by 2025, with incentive travel accounting for a substantial portion. Companies are increasingly recognizing the value of rewarding high-performing teams with bespoke luxury experiences that foster team bonding and motivation. This trend highlights the importance of personalized service and exclusive experiences in the luxury sector, aiming to create memorable trips that reflect company values and aspirations.

1. Maldives

The Maldives is a premier destination for luxury incentive trips, boasting over 1.7 million arrivals in 2022. Its pristine beaches and exclusive resorts make it an ideal setting for high-performing teams looking for relaxation and rejuvenation.

2. Switzerland

With a luxury tourism market valued at approximately $3.4 billion, Switzerland is a top choice for corporate retreats. The stunning alpine scenery and high-end hotels cater to teams seeking a combination of adventure and relaxation.

3. Bora Bora, French Polynesia

Bora Bora is famous for its luxury overwater bungalows, attracting around 300,000 visitors annually. The destination is perfect for incentive trips that emphasize exclusivity and breathtaking natural beauty.

4. Dubai, United Arab Emirates

Dubai’s luxury travel market is anticipated to grow by 9.5% annually, driven by its extravagant hotels and unique experiences. The city is a hotspot for high-end corporate events and incentive trips.

5. Tuscany, Italy

Tuscany offers a unique blend of culture and luxury, with its wine tourism generating approximately €1.2 billion annually. Teams can enjoy bespoke wine tours and cooking classes amidst picturesque landscapes.

6. Singapore

Singapore’s luxury hotel market is projected to reach $1.2 billion by 2025. The city-state is known for its modern architecture and world-class dining, making it ideal for incentive trips that require sophistication.

7. Santorini, Greece

Santorini attracts over 2 million visitors each year, with luxury accommodations that offer stunning views. Its romantic ambiance and culinary delights are perfect for teams celebrating success.

8. Aspen, Colorado, USA

Aspen’s luxury travel market is worth approximately $1 billion, primarily driven by winter sports. The destination offers exclusive skiing experiences and high-end accommodations for incentive trips.

9. Paris, France

Paris remains a leading luxury destination, with over 38 million visitors in 2019. Its iconic landmarks and fine dining experiences are ideal for teams seeking a blend of culture and luxury.

10. Kyoto, Japan

Kyoto’s luxury tourism sector is growing, with an emphasis on cultural experiences. The city attracts around 50 million visitors annually, making it a unique location for bespoke incentive trips.

11. Maui, Hawaii, USA

Maui’s luxury travel market is valued at approximately $1.5 billion. The island’s stunning landscapes and luxury resorts provide a perfect backdrop for team-building activities and relaxation.

12. Queenstown, New Zealand

Queenstown attracts about 3 million visitors each year, with its adventure tourism market booming. Luxury lodges and outdoor activities make it an exciting destination for incentive trips.

13. Barcelona, Spain

Barcelona’s luxury market is valued at around €2 billion, appealing to corporate travelers with its vibrant culture and high-end hotels. The city is known for creative team-building experiences.

14. Amalfi Coast, Italy

The Amalfi Coast is a UNESCO World Heritage site attracting over 5 million visitors annually. Its luxury villas and stunning coastline make it a popular choice for bespoke incentive trips.

15. The Bahamas

The Bahamas sees around 6 million visitors each year, with a significant portion focused on luxury travel. The islands offer exclusive resorts and private yacht experiences, ideal for corporate retreats.

16. London, United Kingdom

London’s luxury hotel market is set to reach £1.5 billion by 2025. The city provides a wealth of cultural experiences, fine dining, and exclusive events for high-performing teams.

17. Fiji

Fiji attracts about 900,000 visitors annually, with a growing luxury travel sector that emphasizes bespoke experiences. The islands are known for their serene environment, perfect for relaxation.

18. Sardinia, Italy

Sardinia is renowned for its upscale resorts and crystal-clear waters, welcoming over 14 million tourists each year. It’s an attractive option for teams looking for a luxurious seaside experience.

19. Costa Rica

Costa Rica’s luxury travel market is projected to reach $1 billion by 2025. The country blends adventure and relaxation, making it a great choice for incentive trips focused on team bonding.

20. Monaco

Monaco is a luxury travel destination with a market valued at over €1 billion. Known for its opulence and exclusivity, it attracts high-profile events and incentive trips that require a touch of glamour.

### Insights
The luxury incentive travel market is poised for continued growth, with an increasing number of companies recognizing the value of investing in their top-performing teams. As corporate cultures evolve to prioritize employee satisfaction and engagement, bespoke travel experiences tailored to team preferences are becoming essential. According to a report from Allied Market Research, the global luxury travel market is expected to reach $1 trillion by 2026, growing at a CAGR of 5.3%. This growth is indicative of a broader trend toward personalized, high-quality experiences that foster employee loyalty and motivation, making bespoke luxury incentive trips a powerful tool for businesses looking to drive performance and retention.

Related Analysis: View Previous Industry Report

Author: Robert Gultig in conjunction with ESS Research Team

Robert Gultig is a veteran Managing Director and International Trade Consultant with over 20 years of experience in global trading and market research. Robert leverages his deep industry knowledge and strategic marketing background (BBA) to provide authoritative market insights in conjunction with the ESS Research Team. If you would like to contribute articles or insights, please join our team by emailing support@essfeed.com.
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