How the Hungary Guest Investor Program offers a new gateway to Europe

Robert Gultig

3 January 2026

How the Hungary Guest Investor Program offers a new gateway to Europe

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Written by Robert Gultig

3 January 2026

How the Hungary Guest Investor Program offers a new gateway to Europe

In recent years, the luxury goods and services market has experienced transformative changes, particularly in Europe. The market size for luxury goods in Europe is projected to reach €83 billion by 2025, growing at a CAGR of 4% from 2020 to 2025. As global investors seek new opportunities, the Hungary Guest Investor Program has emerged as an attractive option. This program not only facilitates investment in Hungary but also opens doors to the wider European market, making it a strategic pathway for luxury brands looking to expand their presence.

1. Hungary

Hungary stands as a pivotal entry point to Europe through its Guest Investor Program. The program has attracted over €300 million in foreign investments since its inception. This growth reflects Hungary’s strategic location, skilled workforce, and favorable business environment.

2. Germany

Germany is Europe’s largest economy, with a luxury goods market valued at approximately €30 billion in 2021, representing a 7% share of the global luxury market. The country’s robust manufacturing and export capabilities make it a significant player in the luxury sector.

3. France

France’s luxury market generated €26 billion in sales in 2022, making it a global leader in luxury goods. The country’s rich heritage and brands like LVMH and Kering underscore its status as a luxury powerhouse.

4. Italy

Italy’s luxury market is expected to reach €26 billion by 2025, driven by iconic fashion brands such as Gucci and Prada. The country boasts a rich history in craftsmanship, making it integral to luxury goods.

5. United Kingdom

The UK luxury market was valued at €20 billion in 2022, showing resilience despite economic fluctuations. Brands like Burberry and Rolls-Royce exemplify the UK’s strong luxury identity.

6. Spain

Spain’s luxury goods market is estimated at €9 billion, with brands like Loewe and Balenciaga leading the way. The country’s growing tourism sector further boosts luxury retail sales.

7. Switzerland

Switzerland’s luxury watch industry alone generates over €20 billion in exports annually. Brands like Rolex and Patek Philippe are synonymous with quality and craftsmanship, solidifying Switzerland’s status in the luxury market.

8. Belgium

Belgium’s luxury market is valued at approximately €5 billion. The country is known for its high-quality chocolate and fashion, with brands like Dries Van Noten gaining international acclaim.

9. Netherlands

The Dutch luxury market is worth around €8 billion, with Amsterdam emerging as a hub for luxury retail. Dutch brands like Azzedine Alaïa are gaining traction globally.

10. Austria

Austria’s luxury market is about €3 billion, with a strong focus on high-quality craftsmanship in both fashion and jewelry. The country’s strategic location aids in attracting investors.

11. Sweden

Sweden’s luxury sector, valued at €5 billion, has seen growth through brands like Acne Studios and H&M’s luxury line. The country emphasizes sustainability in luxury production.

12. Denmark

Denmark’s luxury market is valued at approximately €4 billion. The country is known for its design aesthetics and brands like Georg Jensen, which emphasize quality and craftsmanship.

13. Norway

Norway’s luxury market is small but growing, estimated at around €2 billion. It attracts affluent consumers interested in quality outdoor and fashion goods.

14. Finland

Finland’s luxury market is valued at about €1.5 billion, with a focus on design and sustainability. Finnish brands like Marimekko are gaining recognition globally.

15. Czech Republic

The Czech luxury market is approximately €1 billion, with Prague becoming an emerging destination for luxury tourists and brands. Czech glassware is particularly notable in luxury circles.

16. Hungary (again for emphasis)

The Hungary Guest Investor Program remains a unique advantage for investors, offering a streamlined process and benefits like residency. The country’s potential for growth in the luxury sector is promising.

17. Poland

Poland’s luxury market is estimated at €6 billion, with Warsaw becoming a focal point for luxury retail. The growth in disposable income has fueled demand for luxury goods.

18. Romania

Romania’s luxury market is worth about €2 billion. The country is witnessing a burgeoning demand for luxury goods, driven by a growing middle class and increased tourism.

19. Bulgaria

Bulgaria’s luxury market is approximately €1 billion, focusing on a mix of local and international brands. The country’s historical sites attract luxury tourists.

20. Slovakia

Slovakia’s luxury market is valued at around €800 million, with luxury brands slowly emerging in cities like Bratislava. The Guest Investor Program can catalyze further growth in this sector.

Insights

The Hungary Guest Investor Program presents a remarkable opportunity for luxury brands seeking to penetrate the European market. As the luxury goods sector in Europe is projected to grow at a CAGR of 4% through 2025, Hungary’s strategic advantages, including its central location and investment incentives, make it a compelling choice. With over €300 million in foreign investments already attracted, the program is expected to facilitate further growth, potentially unlocking new avenues for brands looking to capitalize on the rising consumer demand for luxury goods in Eastern Europe. As global wealth continues to concentrate, luxury brands that leverage these opportunities may find substantial market advantages in the evolving landscape.

Related Analysis: View Previous Industry Report

Author: Robert Gultig in conjunction with ESS Research Team

Robert Gultig is a veteran Managing Director and International Trade Consultant with over 20 years of experience in global trading and market research. Robert leverages his deep industry knowledge and strategic marketing background (BBA) to provide authoritative market insights in conjunction with the ESS Research Team. If you would like to contribute articles or insights, please join our team by emailing support@essfeed.com.
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