How luxury brands use immersive spatial computing to redefine the runway

Robert Gultig

26 December 2025

How luxury brands use immersive spatial computing to redefine the runway

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Written by Robert Gultig

26 December 2025

Introduction:

The luxury goods and services industry has been rapidly evolving with the integration of immersive spatial computing technologies. This trend has been redefining the traditional runway experience for high-end fashion brands and consumers around the world. According to a recent report, the global luxury market is projected to reach $1.1 trillion by 2025, with a significant portion being driven by innovations in immersive spatial computing.

Top 20 luxury brands using immersive spatial computing to redefine the runway:

1. Gucci: Known for its innovative approach to fashion, Gucci has been at the forefront of using immersive spatial computing to enhance the runway experience. The brand’s use of virtual reality technology has allowed for interactive fashion shows that engage audiences in new and exciting ways.

2. Louis Vuitton: With a focus on luxury and innovation, Louis Vuitton has incorporated immersive spatial computing into its runway presentations to create memorable experiences for its customers. The brand’s use of augmented reality technology has set new standards in the industry.

3. Chanel: Chanel has embraced immersive spatial computing to redefine the runway by creating virtual fashion shows that transport viewers into a world of luxury and creativity. The brand’s use of mixed reality technology has garnered attention from fashion enthusiasts worldwide.

4. Dior: Dior’s innovative approach to incorporating immersive spatial computing into its runway shows has set it apart in the luxury fashion industry. The brand’s use of holographic technology has captivated audiences and elevated the fashion experience.

5. Prada: Known for its cutting-edge designs, Prada has been using immersive spatial computing to push the boundaries of the traditional runway show. The brand’s use of 3D modeling and virtual fitting rooms has revolutionized the way consumers interact with fashion.

6. Burberry: Burberry has been using immersive spatial computing to create immersive runway experiences that showcase its luxury designs in a new light. The brand’s use of virtual reality technology has allowed for unique and engaging fashion shows.

7. Versace: Versace’s integration of immersive spatial computing into its runway presentations has enabled the brand to connect with consumers in innovative ways. The brand’s use of augmented reality technology has brought its luxury designs to life in exciting ways.

8. Balenciaga: Balenciaga has leveraged immersive spatial computing to redefine the runway by creating virtual fashion shows that push the boundaries of creativity. The brand’s use of mixed reality technology has garnered praise for its unique and engaging presentations.

9. Valentino: Valentino’s use of immersive spatial computing has transformed its runway shows into immersive experiences that captivate audiences worldwide. The brand’s use of holographic technology has set new standards for luxury fashion presentation.

10. Hermes: Hermes has embraced immersive spatial computing to redefine the runway by creating virtual fashion shows that showcase its luxury designs in a new and innovative way. The brand’s use of 3D modeling and virtual fitting rooms has set it apart in the industry.

11. Fendi: Fendi’s integration of immersive spatial computing into its runway presentations has allowed the brand to create interactive fashion experiences that engage consumers in new and exciting ways. The brand’s use of virtual reality technology has received acclaim for its creativity and innovation.

12. Cartier: Cartier has been using immersive spatial computing to redefine the runway by creating virtual fashion shows that showcase its luxury designs in a unique and engaging way. The brand’s use of augmented reality technology has set it apart in the industry.

13. Tiffany & Co.: Tiffany & Co. has embraced immersive spatial computing to enhance its runway presentations and create memorable experiences for its customers. The brand’s use of mixed reality technology has transformed the way consumers interact with luxury jewelry.

14. Rolex: Rolex has leveraged immersive spatial computing to redefine the runway by creating virtual fashion shows that showcase its iconic timepieces in a new and innovative way. The brand’s use of holographic technology has set new standards in the luxury watch industry.

15. LVMH: LVMH, the parent company of luxury brands like Louis Vuitton and Dior, has been at the forefront of incorporating immersive spatial computing into its runway presentations. The company’s use of 3D modeling and virtual fitting rooms has revolutionized the way consumers engage with luxury fashion.

16. Richemont: Richemont, the owner of luxury brands like Cartier and Montblanc, has embraced immersive spatial computing to redefine the runway by creating virtual fashion shows that showcase its high-end products in a new and innovative way. The company’s use of augmented reality technology has set it apart in the luxury goods market.

17. Kering: Kering, the parent company of Gucci and Balenciaga, has been using immersive spatial computing to enhance its runway presentations and create immersive experiences for its customers. The company’s use of mixed reality technology has pushed the boundaries of luxury fashion.

18. Giorgio Armani: Giorgio Armani has integrated immersive spatial computing into its runway shows to create virtual fashion experiences that captivate audiences worldwide. The brand’s use of holographic technology has set new standards for luxury fashion presentation.

19. Ralph Lauren: Ralph Lauren has leveraged immersive spatial computing to redefine the runway by creating virtual fashion shows that showcase its classic designs in a new and innovative way. The brand’s use of 3D modeling and virtual fitting rooms has garnered praise for its creativity and innovation.

20. Omega: Omega has embraced immersive spatial computing to enhance its runway presentations and create interactive fashion experiences that engage consumers in new and exciting ways. The brand’s use of augmented reality technology has revolutionized the way consumers interact with luxury watches.

Insights:

The integration of immersive spatial computing into the luxury goods and services industry is reshaping the way brands interact with consumers and redefine the traditional runway experience. As technology continues to advance, we can expect to see more innovative uses of virtual reality, augmented reality, and holographic technology in luxury fashion presentations. According to recent data, the global market for immersive technologies is projected to reach $209 billion by 2022, highlighting the growing importance of these technologies in the luxury market. Brands that embrace immersive spatial computing will have a competitive edge in engaging consumers and creating unique and memorable experiences in the future.

Related Analysis: View Previous Industry Report

Author: Robert Gultig in conjunction with ESS Research Team

Robert Gultig is a veteran Managing Director and International Trade Consultant with over 20 years of experience in global trading and market research. Robert leverages his deep industry knowledge and strategic marketing background (BBA) to provide authoritative market insights in conjunction with the ESS Research Team. If you would like to contribute articles or insights, please join our team by emailing support@essfeed.com.
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