Attendees at this year’s New Food Conference will hear how “a societal tipping point” is approaching, as eating less meat becomes normalised.
Among the key speakers is Professor Armando Perez-Cueto of Umeå University in Sweden which last month released the results of a survey of 7,800 EU consumers from nine European countries. The study found that 27% of survey respondents who described themselves as omnivores eat meat less than three times a month.
“This consumer study has shed light on the development towards a societal tipping point. With about 27% of omnivores eating as flexitarians, without identifying as flexitarians, this is a step forward, as it suggests that reducing meat consumption is becoming the new normal,” Professor Perez-Cuteo commented.
The Berlin conference on 3 September, will gather figures from the international alternative protein industry to examine the current state of market development, the latest trends, and best practices along the supply chain with a focus on the European market.
Other talks at this year’s New Food Conference will cover the following areas:
Precision fermentation
Casein manufacturer Fermify, whey protein manufacturer Vivici, flavour manufacturer Givaudan, and investment company Gerber-Rauth from Italy will explain how precision fermentation is changing manufacturing processes.
The nutritional value of alternative proteins: getting the messaging right
Featuring discussions from Denise Schmidt from Unilever, Armando Perez Cueto, Professor of Nutrition Sciences at Umeå University in Sweden, and Christopher Bryant, a consumer acceptance consultant, together with Anna-Lena Klapp, Head of Nutrition and Health at ProVeg International.
Decarbonization strategies
Ivo Rzegotta from the Good Food Institute Europe will explain in a lecture the crucial role alternative proteins can play for companies and governments.
Investments
Atlantic Fish Co, Optimized Foods, Friends & Family Pet Food Company, AIProtein, and Fisheroo, will present their companies. Dana Wilson from the investor network FAIRR Initiative will share which trends excite investors.
Supply chains
Featuring network Forum Moderne Landwirtschaft, agricultural trader BayWa with retailers and the Danish Vegetarian Association on one stage.
Nudging
Alexander Lamm from International Flavors & Fragrances and Kim van Drie from Hands Off My Chocolate will bring their expertise on formulations.
Alternative proteins
Denise Blömers from the market research institute GfK will present current trends derived from the GfK Consumer Panel, which reflects the purchasing behaviour of consumers in Germany.
Scaling
Lidl, meat processor Tönnies, and startups Planted and Nosh Bio will share their experiences.
“We are really looking forward to hearing more about the study at the New Food Conference and the implications for the plant-based food market for the years ahead,” says Virginia Cecchini Kuskow, Senior Food Industry Manager in Corporate Engagement at ProVeg.
To register for the conference both live and online, click here.