Freddy’s Frozen Custard & Steakburgers, a popular fast-casual restaurant concept, has recently announced the promotion of Erin Walter to the position of Chief Marketing Officer. In her new role, Walter will be responsible for overseeing all aspects of the company’s marketing initiatives, collaborating closely with the executive team to drive brand awareness, guest engagement, and overall business growth. With her innovative leadership style and strategic thinking, Walter is expected to bring a fresh perspective to Freddy’s marketing strategies.
Chris Dull, President and CEO of Freddy’s, expressed his confidence in Walter’s abilities, stating, “Erin’s talent and dedication have greatly benefited our team. Her strategic vision and creativity have been crucial to our success, and I am confident she’ll excel as CMO.” Dull went on to highlight Walter’s exceptional ability to inspire and collaborate, as well as her deep understanding of the Freddy’s brand, noting that these qualities will be instrumental in taking the company to new heights. He emphasized Walter’s commitment to excellence and forward-thinking approach, underscoring her suitability for the role of CMO.
With over 20 years of experience in the restaurant franchising industry, Walter brings a wealth of expertise to her new position. Prior to her promotion to CMO, she served as the Vice President of Brand Marketing at Freddy’s. Before joining the Freddy’s team, Walter held various roles at Global Franchise Group, including Director of Marketing for Round Table Pizza. Her extensive background in marketing and branding, coupled with her proven track record of success, make her a valuable asset to Freddy’s leadership team.
Walter’s appointment as CMO comes at a time of continued growth and expansion for Freddy’s Frozen Custard & Steakburgers. The company has been actively pursuing partnerships and collaborations to further enhance its brand presence and engage with customers on a deeper level. By appointing Walter to lead the marketing efforts, Freddy’s is signaling its commitment to driving innovation and growth in a highly competitive market.
In a statement released by Freddy’s, the company highlighted Walter’s strategic vision and creativity as key factors in her promotion to CMO. Her ability to inspire and collaborate, combined with her in-depth knowledge of the Freddy’s brand, positions her as a valuable leader in the company’s marketing strategy. Walter’s forward-thinking approach and commitment to excellence align closely with Freddy’s core values, making her a natural fit for the role of CMO.
The announcement of Erin Walter’s promotion to Chief Marketing Officer at Freddy’s Frozen Custard & Steakburgers underscores the company’s dedication to fostering talent and promoting from within. With her extensive experience, innovative leadership style, and strategic thinking, Walter is poised to drive Freddy’s marketing initiatives forward and contribute to the company’s continued success in the competitive restaurant industry. Her appointment signals a new chapter of growth and innovation for Freddy’s, as it seeks to expand its brand presence and engage with customers in exciting new ways.
