Mission Produce, Inc. is gearing up to showcase its full line of fresh organic avocados and mangos at the Organic Produce Summit (OPS) in Monterey, Calif., from July 9-10, 2025. With the organic produce category showing significant growth and consumer demand on the rise, Mission Produce aims to solidify its position as a strategic partner for organic category success. This move comes at a time when the organic food industry is booming, and retailers are increasingly looking for reliable suppliers of high-quality organic produce to meet consumer demands.
Growing Demand for Organic Produce
- Organic produce sales are projected to grow by 17% from 2020–2025.
- Organic avocado volume is expected to rise by 31% during the same period.
- Organic mango volume is projected to increase by 186%, outpacing conventional counterparts.
Consumer Trends and Opportunities
- Organic avocado shoppers spend 142% more annually than conventional-only shoppers.
- Organic mango shoppers spend 217% more annually, indicating a high-value segment in the market.
- Retailers have a clear opportunity to drive sales by building a strong organic produce offering to cater to this consumer segment.
Mission Produce’s Organic Portfolio
- Mission Produce offers a range of organic avocados and mangos, including bulk options and branded packaging.
- The company sources organic avocados from Mexico, Peru, and California, and organic mangos from Mexico.
- Mission Produce’s organic offerings are designed to meet the growing demand for high-quality organic produce in the market.
Strategic Outlook and Sustainable Practices
- Mission Produce’s participation in the Organic Produce Summit underscores its commitment to sustainability and organic farming practices.
- By focusing on organic produce, Mission Produce is aligning itself with consumer preferences for healthier, environmentally-friendly options.
- The company’s strategic approach to organic produce highlights its dedication to meeting the evolving needs of the food and beverage industry.
Industry Analysis and Global Implications
The increasing demand for organic produce, particularly avocados and mangos, has far-reaching implications for the food and beverage industry. As consumers continue to prioritize health, sustainability, and ethical sourcing, the industry must adapt to meet these changing preferences. This shift towards organic products may impact global pricing, logistics, and F&B planning in the following ways:
- Pricing: With growing demand for organic produce, prices may increase due to limited supply and higher production costs associated with organic farming practices.
- Logistics: Supply chains may need to be restructured to accommodate the transportation and distribution of organic products, which often require specialized handling and storage.
- F&B Planning: Food and beverage professionals will need to incorporate organic produce into their menus and product offerings to appeal to health-conscious consumers and capitalize on the growing organic food trend.
In conclusion, Mission Produce’s focus on organic avocados and mangos reflects the broader shift towards sustainable, organic products in the food and beverage industry. By providing high-quality organic produce and positioning itself as a strategic partner for retailers, Mission Produce is well-positioned to capitalize on the growing demand for organic food products. As the industry continues to evolve, food and beverage professionals must stay ahead of the curve by embracing sustainability, innovation, and consumer trends in their strategic planning and product development.