Introduction
Clean label brands have been gaining popularity in recent years as consumers become more conscious about the ingredients in their food. One particular trend that has emerged is the use of freeze-dried produce for shelf stability in clean label products. This report will explore why clean label brands favor freeze-dried produce and how this trend is impacting the industry.
Why Clean Label Brands Favor Freeze-Dried Produce
1. Clean Label Attributes
One of the main reasons why clean label brands prefer freeze-dried produce is because it allows them to maintain their clean label attributes. Freeze-drying is a natural preservation method that involves removing moisture from the produce without the use of additives or chemicals. This process helps to retain the color, flavor, and nutritional content of the produce, making it an attractive option for brands looking to create clean label products.
2. Shelf Stability
Freeze-dried produce offers excellent shelf stability compared to fresh produce. By removing moisture from the produce, freeze-drying helps to prevent the growth of bacteria and mold, extending the shelf life of the product. This extended shelf life is crucial for clean label brands that want to offer products with minimal preservatives and additives.
3. Convenience
Freeze-dried produce is also convenient for both consumers and manufacturers. For consumers, freeze-dried produce is lightweight, easy to store, and requires no refrigeration, making it a convenient option for on-the-go snacking. For manufacturers, freeze-dried produce is easy to incorporate into a variety of products, including snacks, cereals, and baked goods.
Industry Insights
1. Market Growth
The freeze-dried food market has been experiencing steady growth in recent years, driven by increasing consumer demand for healthy and convenient food options. According to a report by Grand View Research, the global freeze-dried food market size was valued at $71.8 billion in 2020 and is expected to reach $98.5 billion by 2028, growing at a CAGR of 4.2% during the forecast period.
2. Key Players
Several key players in the freeze-dried food market are leading the way in incorporating freeze-dried produce into their products. Companies like Brothers-All-Natural, Crunchies Natural Food Company, and The Nutty Gourmet are known for their clean label products that feature freeze-dried fruits and vegetables.
3. Consumer Trends
Consumer trends towards clean eating and natural ingredients are driving the demand for freeze-dried produce in clean label products. According to a report by Innova Market Insights, 39% of global consumers are looking for clean label products, with a focus on natural and minimally processed ingredients.
Financial Data
1. Revenue Growth
Clean label brands that incorporate freeze-dried produce into their products have been experiencing strong revenue growth. Brothers-All-Natural, for example, reported a 15% increase in revenue in 2020, driven by the growing demand for their clean label fruit snacks.
2. Investment Opportunities
Investors are taking notice of the potential growth opportunities in the clean label market. Crunchies Natural Food Company recently secured a $5 million investment to expand their production capacity and meet the increasing demand for their freeze-dried snacks.
3. Cost Considerations
While freeze-dried produce can be more expensive than fresh produce, the extended shelf life and convenience it offers can offset the higher cost for both consumers and manufacturers. Additionally, the demand for clean label products is expected to drive further innovation and cost efficiencies in the freeze-dried food market.
In conclusion, clean label brands favor freeze-dried produce for shelf stability due to its clean label attributes, shelf stability, and convenience. This trend is driving growth in the freeze-dried food market, with key players leading the way in incorporating freeze-dried produce into their products. As consumer trends towards clean eating and natural ingredients continue to grow, the demand for freeze-dried produce in clean label products is expected to increase, presenting significant opportunities for brands and investors in the clean label market.
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