This category covers all aspects of the processed and packaged food industry, including ready-to-eat meals, snacks, beverages, frozen foods, and other value-added products.
Houston, Texas-based Shipley Do-Nuts is celebrating its 88th birthday on September 18 with a social giveaway of one dozen birthday prizes.
Shipley is thanking its fans with a social giveaway of one dozen prizes with the grand prize giving one individual their own party catered by the brand. Eleven secondary winners will win surprise birthday presents. Fans can enter on social media beginning September 18, and details on how to enter are online.
Lawrence Shipley Sr. opened the first Shipley Cream Glazed Do-Nuts bakery in Houston in 1936, selling hot glazed donuts for five cents a dozen. Using a proprietary recipe that he created himself, Shipley made the donuts fresh daily, hand-cutting them into their now-famous hexagon shape and cooking them to light, fluffy perfection. The signature hot glazed donut – still handmade fresh using the same recipe – remains the brand’s best seller.
Today it has more than 350 locations – and counting – in 12 states and has also been named an official Texas Treasure by the Texas Historical Commission.
“Our 88th birthday marks one dozen – our favorite number here at Shipley – years from our 100th. We wanted to take a moment to celebrate the sweet success we’ve experienced for nearly a century as we keep growing and bringing our famous donuts and kolaches to more people across the country,” says Shipley Do-Nuts chief executive officer Flynn Dekker. “Not many brands have had the opportunity, like we have, to serve generations of guests and become a part of family traditions. We’re looking forward to even more growth and innovation over our next 88 years.”
Jones Soda Co. has added Cola and Zero Cola flavors to its portfolio of Mary Jones hemp-derived delta-9-THC (HD9) beverages and edibles.
The products are among the first colas in the HD9 category, including the first HD9 zero-calorie cola, bringing the soft drink flavor to consumers seeking THC-based alcohol alternatives.
Both colas are made with new formulas leveraging Jones’ flavor expertise to deliver crisp, refreshing taste with no weedy aftertaste, thanks in part to rigorous THC distillate sourcing standards. Both come in 12-oz. cans with either 5 mg THC or 10 mg THC.
Like all mainline Jones craft sodas, Mary Jones HD9 Cola is sweetened with natural cane sugar. Mary Jones HD9 Zero Cola is sweetened with sucralose.
The new colas join the HD9 Berry Lemonade, Green Apple, MF Grape, and Orange & Cream soda flavors that launched Mary Jones’ hemp-infused line in January. The lineup now also includes gummies and 2-oz. shooters.
All products can be shipped direct to consumers in most states. The line is also available in liquor stores and other retail venues in many states.
“Cola accounts for half of the carbonated soft drinks flavors sold globally, so we tasked our flavor scientists with developing a completely new formulation that would outdo every other brand in taste,” said David Knight, CEO of Jones Soda. “We now have colas in both our HD9 and mainline craft soda collections, with other major new products launching this quarter to continue our strong growth.”
Jones Soda was the first nationally distributed CPG soda company to crossover into cannabis when it launched the Mary Jones brand in California in 2022 and also the first to enter the emerging HD9 market. Mary Jones cannabis products are now sold in dispensaries in California, Michigan, Washington and Canada, with ongoing expansion into other cannabis-legal markets.
Swiss manufacturer Hero Group has acquired UK-based healthy food business Deliciously Ella.
Financial details were not disclosed.
Lenzburg-headquartered Hero Group said in a statement today (16 September) the deal will “help supercharge sales” both in the UK and other markets.
The Swiss group is already present in the UK market through its Organix brand, which focuses on organic foods and snacks for babies, toddlers and children.
“Our multi-year strategy has focused on bringing brands that fit within our core categories with the aim of fulfilling our mission to bring natural, healthy food to consumers,” said Rob Versloot, CEO of Hero Group.
Deliciously Ella founders Ella Mills and Matthew Mills, who is CEO, will remain with the company.
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In a joint statement they said: “We have had numerous approaches to sell or partner with other food companies over the years, but only this one felt right. As a family-owned business, with a long-term view that aligns with our thinking, Hero Group are the right fit for us.
“Hero has brands all over the world and a proven track record in helping brands reach much greater scale. This is a transformational moment in bringing our natural, plant-based ranges to more people, both in the UK and abroad.”
Founded in 2012, Deliciously Ella is stocked in major retailers including Tesco, Sainsburys, Asda, Co-op, Waitrose, and Ocado. The Deliciously Ella brand offers a range of oat bars, granola and crackers. Its Plants brand includes pasta, pasta sauces and salad dressings.
However, the acquisition does not include the Plants brand or business, which will continue to be owned by Ella and Matthew.
In October 2025, the UK will tighten its rules around the promotion of HFSS products, marking a key initiative in its strategy to combat childhood obesity and enhance public health. A watershed ban on television and online advertising will be introduced, fundamentally changing how these products reach consumers, particularly younger audiences.
What’s the HFSS watershed?
Pic: GettyImages
Under the new regulation, TV advertisements for HFSS foods and beverages (scoring 4 points or more; and 1 point or more, respectively) will be prohibited before 9pm.
This measure is designed to reduce children’s exposure to ‘unhealthy’ food marketing during peak viewing hours in the afternoons and early evenings. The ban also extends to online platforms, limiting HFSS promotions via paid ads on social media, search engines and influencer marketing.
The rationale behind this is by limiting exposure to these ads, the UK government hopes to reduce the influence of HFSS food marketing on children’s food preferences and consumption habits.
Health experts rally behind HFSS ad restrictions
There has been widespread weigh in around the restriction of ‘unhealthy’ food advertising, particularly targeting children.
Health experts, including the World Health Organization (WHO), have repeatedly emphasized the link between the exposure of children to HFSS advertising and the rise in childhood obesity. Studies show that marketing unhealthy foods increases children’s consumption of these products, influencing their food preferences and normalizing junk food in their diets.
Organizations like Cancer Research UK, the British Heart Foundation and Action on Sugar, too, strongly support the advertising ban. They argue this is a crucial step in reducing diet-related illnesses.
Campaigners have increasingly highlighted the role of digital advertising, with children spending more time online. Targeted ads on platforms like YouTube, Instagram and TikTok are seen as highly influential, with concerns about the effectiveness of online ad bans and the need for stricter regulation to prevent children from being targeted by unhealthy food brands.
How are foods classified as HFSS?
The categorization of HFSS is determined using the Nutrient Profiling Model (NPM) developed by the Food Standards Agency (FSA) and Public Health England (PHE).
Foods accumulate points for calories, fats, sugars and sodium, which push them towards HFSS categorization. On the other hand, points are subtracted for beneficial nutrients like fibre, protein and fruit or vegetable content.
If a food scores 4 points or higher – or a drink hits 1 point – it’s classified as HFSS.
For example, a snack high in sugar and fat but low in fibre or protein will score high, while a product containing healthier elements can offset these scores, potentially avoiding the HFSS label.
Industry pushback
The F&B industry – especially fast food and snack brands – has voiced concerns over the restrictions, citing potential negative impacts on revenue and marketing strategies. Some have argued the bans don’t fully address the root causes of obesity, such as lack of education and physical activity.
Countries like Chile, Canada and Mexico have already implemented strict advertising restrictions on HFSS products to children, with varying degrees of success. These measures, which often include warning labels and clear nutritional information alongside advertising bans, are seen as models for other nations considering similar actions.
While advertising restrictions are welcomed, health advocates emphasize these should be part of broader, multi-faceted strategies.
Along with bans, policies such as better food labeling, taxes on sugary drinks (already a successful initiative in the UK) and improved access to healthy foods are critical for fostering healthier dietary habits among children.
The fine balance of reformulation
Pic: GettyImages
Along with reassessing marketing strategies to find creative ways to engage with consumers, many producers have also begun reformulating their products to avoid the HFSS tag by gradually altering ingredients to improve nutritional content, though this process is complex and demands technical expertise.
Reformulation is a quagmire – and undoubtedly comes with additional costs – but a concept that no producer can afford to ignore. We’re here to help. Watch out for Bakery&Snacks’ webinar on Reformulation going live on October 25.
Addressing inequalities
Meanwhile, the Obesity Health Alliance (OHA) – which is supported by 88 health charities, medical groups and local advocates – has issued an open letter urging the Prime Minister to implement reforms to create healthier communities.
The OHA’s proposals focus on empowering local councils, especially in deprived areas, by prioritizing health in national planning guidance, restricting unhealthy food advertising, protecting councils from commercial pressure and restoring public health funding with a £1.5bn increase.
A recent YouGov poll reveals strong public backing for these measures, with 70% supporting a ban on ‘unhealthy’ food advertising near schools and 52% supporting restrictions on new fast-food outlets in such areas. However, 50% of respondents believe childhood obesity rates will remain unchanged under the current government, reflecting skepticism about its ability to drive meaningful change.
The government has initiated a consultation on how planning can address obesity, but campaigners stress the importance of fully implementing these reforms to empower local communities. The financial burden of obesity is significant, costing the NHS £6.5bn annually and the broader economy a whopping £98bn. Addressing diet-related ill health is crucial for economic growth and a sustainable NHS.
OHA director Katharine Jenner believes the UK’s high streets are dominated by unhealthy choices.
“Every child deserves access to affordable, convenient and nutritious food. However, high streets are flooded with unhealthy food and drink options, aggressively marketed in ways that limit free choice,” she said.
“Since 2016, the number of children and young adults diagnosed with Type 2 diabetes has increased by nearly 40%, fueled by rising levels of excess weight. Successfully implementing the government’s Child Health Action Plan would be a significant achievement, with the essential first step of giving local places the power to create healthier, active local communities for our children.”
Darrell Gale, spokesperson for the Association of Directors of Public Health, concurs, adding the prevalence of unhealthy food is not a result of personal choice, but circumstances.
“The reality is that people don’t have the freedom to choose. Instead, they are forced by circumstances to buy cheaper, less healthy alternatives, bombarded by advertising and marketing, and are unable to access active transport, open spaces, or affordable leisure options,” he said.
“Only by creating healthier environments, where people have better access to the things we need to live healthier lives for longer, can we hope to address this inequity.”
In the 328-page report, food is mentioned seven times and only as part of a wider section on Europe’s largest polluting manufacturing industries.
The report aims to counter Europe’s worry over “slowing growth since the start of the century” and acknowledges multiple strategies since 2000 had been raised to kickstart significant growth, but came to nothing.
“A wide gap in GDP has opened up between the EU and US, driven mainly by a more pronounced slowdown in productivity growth in Europe,” said the report.
“Europe’s households have paid the price in foregone living standards. On per capita basis, real disposable income has grown almost twice as much as in the US as in the EU since 2000.”
The three main areas of European growth
Three main areas for growth are targeted by the report, including closing the innovation gap between the US and China, focus on advanced technologies.
A second area targeted for capital growth is a joint European Union-wide plan for decarbonisation and competitiveness.
In a third area, the report highlights a need to increase security and reduce dependencies, specifically around critical raw materials and considering geopolitical instability.
Standing in the way of progress was a lack of Europe-wide focus, common resources wastage and poor coordination between member states.
However, despite food and beverage leading the way in areas such as ag-tech, AI use along with being the largest employer in the EU, opportunities to grow the sector were not outlined.
“While the report proposes many valid recipes for success, it has in short-sight left out the main ingredient – Europe’s largest manufacturing industry, the food and drink sector,” said a FoodDrinkEurope spokesperson.
“If Europe’s largest manufacturing industry is only mentioned in passing as part of a wider chapter on energy-intensive industries, how reflective is this report of Europe’s industrial reality?
The outsized role of European food and drink
“We hope the outsized role of the food and drink industry will be considered in future work relating to European industrial competitiveness, especially as it pertains to feeding society, food security, and driving sustainable growth.”
FoodNavigator approached the European Commission for comment and is awaiting a response.
Critics levelled-up warnings of disaster should the EC continue to go ahead with EUDR, citing a lack of preparedness, a poor understanding and clarity of expectations and underwhelming communication between policy makers and industry.
Unified Approach Aims To Improve Food Safety and Meet Traceability Rule Requirements
Ewing, NJ – Eight prominent food industry organizations have united to form the “ Food Industry FSMA 204 Collaboration” to enhance industry-wide awareness of the U.S. Food and Drug Administration’s (U.S. FDA’s) Food Traceability Rule, which implements Section 204(d) of the U.S. FDA Food Safety Modernization Act (FSMA). Participating organizations include: Association of Food and Drug Officials (AFDO), FMI – The Food Industry Association (FMI), GS1 US, Institute of Food Technologists (IFT), International Foodservice Distributors Association (IFDA), International Foodservice Manufacturers Association (IFMA), International Fresh Produce Association (IFPA) and National Association of State Departments of Agriculture (NASDA).
The Collaboration will share clear, concise messaging and resources that enable industry to take action in preparing for FSMA Rule 204, which was published in November 2022. FSMA Rule 204 mandates a comprehensive tracking and tracing system for certain high-risk foods listed on the U.S. FDA’s Food Traceability List (FTL), including fresh produce and leafy greens, deli salads, certain types of seafood and more. The Collaboration will provide a forum where business and government officials can come together to educate industry and potentially help ease the burden of compliance.
Recognizing the imperative for a collective response, the Collaboration is founded on core principles, including operational effectiveness through collaboration, traceability for enhanced food safety, standardized data collection, and widespread training and education initiatives. The Collaboration prioritizes the enhancement of awareness and understanding of emerging traceability technologies to help ensure the safety and integrity of the food supply chain. Through united efforts, the Collaboration promotes acceleration of industry-wide compliance with FSMA Rule 204.
For more information about the Food Industry FSMA 204 Collaboration and to access combined resources and future educational opportunities from all participating organizations, visit Food Industry FSMA 204 Collaboration.
Food Industry Leaders Demonstrate Support
“As state and local agencies, AFDO members are often on the front lines, receiving critical information during foodborne illness outbreaks,” said Steven Mandernach, Executive Director, AFDO. “We are committed to collaborating with all partners, including industry, to successfully implement FSMA Rule 204 traceability requirements. By working together, we can enhance food safety, ensure efficient traceability and protect public health across the entire supply chain.”
“Food safety is the single most important issue that food retailers, wholesalers and suppliers focus on every day,” said Leslie G. Sarasin, President and CEO, FMI – The Food Industry Association. “FDA’s FSMA Rule 204 is the most significant regulation the food industry has ever faced and will demand tremendous investments for recordkeeping, data management and systems changes. This Collaboration demonstrates our collective commitment to sharing information and working together to ensure the food supply chain has the resources and clarity it needs for compliance.”
“Compliance with FSMA Rule 204 presents a significant challenge for U.S. and foreign agri-food interests, as it imposes unprecedented recordkeeping requirements and necessitates the adoption of advanced traceability technologies,” said Angela Fernandez, Senior Vice President of Market Development, GS1 US. “By convening food safety, supply chain logistics and data management experts across many food segments, the new Collaboration aims to share best practices for meeting Food Traceability Rule requirements.”
“IFT’s Global Food Traceability Center has played a critical role in food traceability for many years and now, with the window to FSMA Rule 204 compliance quickly closing, organizations need our guidance more than ever,” said Blake Harris, Technical Director, IFT’s Global Food Traceability Center. “Since the FSMA Rule 204 announcement, we have created a series of educational resources that will be essential to food organizations on their complicated compliance journey to help boost organizational traceability awareness.”
“It is critically important for manufacturing companies serving the food-away-from-home marketplace to meet FSMA Rule 204 compliance requirements,” said Phil Kafarakis, President & CEO, IFMA. “The continued strength of consumer spending for food-away-from-home mandates that manufacturers exceed consumer expectations for safe, flavorful and portable meals that go beyond FSMA Rule 204 compliance.”
“Foodservice distributors are deeply committed to providing safe food products to their customers and are highly skilled in tracking and tracing the volume and variety of food they distribute,” said Mark S. Allen, President & CEO, IFDA. “Collaborating with supply chain partners is key to enhancing food safety and advancing goals set forth under FSMA Rule 204.”
“Implementation of FSMA Rule 204 requirements is a cross-industry challenge,” said Ed Treacy, Vice President of Supply Chain, IFPA. “This collaboration will ensure that the resources created and education offered to our collective members are coordinated and aligned.”
“FSMA Rule 204 underscores the significance of understanding how the broader supply chain interacts with farmers, extending beyond just fresh fruits and vegetables,” said Ted McKinney, CEO, NASDA. “While the value of traceability is widely recognized, its effectiveness in enhancing food safety and public health will hinge on its practical application. Therefore, effective education, particularly in the early stages of this initiative, is crucial.”
About the Food Industry FSMA 204 Collaboration Organizations
About Association of Food & Drug Officials The Association of Food and Drug Officials (AFDO) is a well-recognized national organization that represents state, territorial, and local food protection regulatory agencies including all the agencies that regulate produce, manufactured foods, and retail foods. The Association’s principal purpose is to act as the leader and a resource to state, territorial, and local regulatory agencies in developing strategies to resolve and promote public health and consumer protection related to the regulation of food, medical products, and cosmetics.
About FMI – The Food Industry Association As the food industry association, FMI works with and on behalf of the entire industry to advance a safer, healthier and more efficient consumer food supply chain. FMI brings together a wide range of members across the value chain — from retailers that sell to consumers, to producers that supply food and other products, as well as the wide variety of companies providing critical services — to amplify the collective work of the industry.
About GS1 US GS1 US® helps enable companies to power their supply chains to deliver safe, consistent, authentic, and trusted experiences. Best known as a source for UPC barcodes, GS1 is a not-for-profit, global data standards organization that creates a common language for companies to identify, capture, and share trusted data that links their physical and digital supply chains. Millions of businesses around the world power commerce with GS1 Standards. Learn more at www.gs1us.org.
About Institute of Food Technologists The Institute of Food Technologists (IFT) is a global organization of over 11,000 individual members from more than 100 countries committed to advancing the science of food. Since 1939, IFT has brought together the brightest minds in food science, technology and related professions from academia, government, and industry to solve the world’s greatest food challenges. IFT’s Global Food Traceability Center conducts applied research; develops resources, tools, and training; and offers customizable services to help industry, regulators, and non-governmental organizations (NGOs) implement end-to-end, event-based, interoperable traceability to solve challenges and create opportunities across the supply chain. For more information, go to www.ift.org/gftc.
About International Foodservice Distributors Association The International Foodservice Distributors Association (IFDA) is the premier trade association representing foodservice distributors throughout the United States and globally. IFDA members play a crucial role in the foodservice supply chain, delivering 33 million cases of food and related products to more than one million professional kitchens daily, including restaurants, K-12 schools, colleges and universities, U.S. military and government facilities, hospitals and care facilities, hotels and resorts, and other foodservice operations that make meals away from home possible. This vital industry generates $382 billion in sales, employs 431,000 people, and operates 17,100 distribution centers in all 50 states and the District of Columbia.
About International Foodservice Manufacturers Association The International Foodservice Manufacturers Association (IFMA) is a trade association founded in 1952. IFMA empowers, nurtures, and connects an inclusive and diverse $1.3 trillion food-away-from-home ecosystem of manufacturers, distributors, operators, and others. By sharing insights, fostering best practices, and developing networking and educational opportunities through events, IFMA informs and instructs its members, and motivates change to improve both individual organizations and the foodservice industry at large.
About International Fresh Produce Association The International Fresh Produce Association (IFPA) is the largest and most diverse international association serving the entire fresh produce and floral supply chain and the only to seamlessly integrate world-facing advocacy and industry-facing support. We exist to bring the industry together to create a vibrant future for all. We grow our member’s prosperity by conducting advocacy; connecting people and ideas; and offering guidance that allows us all to take action with purpose and confidence.
About National Association of State Departments of Agriculture NASDA is a nonpartisan, nonprofit association which represents the elected and appointed commissioners, secretaries and directors of the departments of agriculture in all 50 states and four U.S. territories. NASDA grows and enhances American food and agricultural communities through policy, partnerships and public engagement. To learn more about NASDA, please visit www.nasda.org.
About FMI
As the food industry association, FMI works with and on behalf of the entire industry to advance a safer, healthier and more efficient consumer food supply chain. FMI brings together a wide range of members across the value chain — from retailers that sell to consumers, to producers that supply food and other products, as well as the wide variety of companies providing critical services — to amplify the collective work of the industry. www.FMI.org
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Nestlé’s Stouffer’s line has carved out a dominant presence in frozen comfort foods with meals such as lasagna, chicken enchiladas and beef pot roast. Now, the company is hoping to bring that success to shelf-stable products.
The brand is making its first foray into the space this month with Stouffer’s Supreme Shells & Cheese in two flavors: Cheddar Cheese and Three Cheese. Additional innovations are expected to reach the market starting in 2025.
“We want to shake up the aisle, literally, in terms of what we’re bringing to the consumer,” Tom Moe, president of Nestlé’s meal division, said in an interview. “And when you think about that aisle, it’s been a while since you’ve had a significant brand enter [macaroni & cheese] with a prominent proposition, and now’s the opportunity.”
The shelf-stable macaroni and cheese market is a massive category representing a $2.9 billion market. The segment also is ripe for growth, with a near-term opportunity topping $100 million, Nestlé found.
Optional Caption
Courtesy of Nestlé
Stouffer’s is no stranger to macaroni and cheese, producing 13 different frozen variations of the product. But while consumers eat macaroni and cheese 22 times a year, 15 of those occasions involve dried pasta, according to the packaged food company.
“We want to bring that same experience [from frozen] into where the majority of the purchases are,” Moe said.
Nestlé’s noted that 67% of shoppers who purchase Stouffer’s frozen macaroni and cheese also bought shelf-stable options. The figure was more than double the roughly third of consumers who purchased both a frozen and shelf-stable product, an indication that a new macaroni and cheese launch would especially resonate with Stouffer’s’ existing user base.
The Switzerland-based company said 70% of current shelf-stable macaroni and cheese users expressed interest in purchasing the Stouffer’s offering alongside the brands they already buy.
“We want to shake up the aisle, literally, in terms of what we’re bringing to the consumer. And when you think about that aisle, it’s been a while since you’ve had a significant brand enter [macaroni & cheese] with a prominent proposition, and now’s the opportunity.”
Tom Moe
President, Nestlé’s meal division
Nestlé is using a dominant red, horizontal packaging for the shelf-stable macaroni and cheese that resembles the box it has in frozen. This allows the company to tap into the brand equity of Stouffer’s that people recognize while allowing the new product to stand out on shelves against its competitors, Moe said.
Nestlé said its Stouffer’s Supreme Shells & Cheese has 10% more cheese sauce than the leading shelf-stable shells and a more cheese-forward flavor profile that will help it resonate with consumers. Both blinded and branded taste tests between Stouffer’s and the leading shelf-stable brand showed Nestlé’s was preferred, Moe said.
Stouffer’s traces its history to the 1920s when the restaurant Stouffer Lunch opened in Cleveland. The brand entered frozen meals in 1954, and Nestlé acquired the brand nearly two decades later.
During the pandemic, companies such as Nestlé cut back on innovation to focus on keeping shelves stocked with their most popular items. While the impact of COVID-19 is less prominent, the food environment is dealing with inflation that has prompted cash-strapped consumers to cut back on what and how much they buy.
Moe said the new macaroni and cheese is competitively priced with other frozen and shelf-stable products on the market. It also “provides a different dimension” by giving consumers the ability to be more involved in the cooking process — a factor that doesn’t exist when a frozen meal is heated in the microwave or oven.
“There is a very distinct consumer differential there that we want to make sure that we addressed,” he added.
The shelf-stable macaroni and cheese is the latest major offering Nestlé announced in 2024. In May, the company announced it was rolling out its first major U.S. brand in nearly three decades to meet the needs of consumers taking GLP-1 medications and other individuals focusing on weight management. The line, called Vital Pursuit, is expected to reach store shelves this month.
MEXICO CITY — Grupo Bimbo SAB de CV has been recognized by Time magazine as one of the “World’s Best Companies,” compiled by Time and market research provider Statista, for the second time in a row after appearing in last year’s list.
Grupo Bimbo is ranked 127 out of 1,000 companies analyzed and is the second highest-ranked Mexican company on the list behind Femsa. It finished eighth in the world within the food and beverage category, behind Associated British Foods, Cargill, Heineken, The Coca-Cola Co., PepsiCo, Nestle and Femsa.
The list accounts for three main factors: employee satisfaction, financial growth in income and sustainability achievements. Time and Statista then use a 100-point scale to determine a score for each company. The overall score for Grupo Bimbo was 91.46, with a sustainability rank of 304, employee satisfaction rank of 194 and a “very high” growth rate.
The highest-ranked company in the report was Apple, with an overall score of 97.75, followed by Accenture at 97.7 and Microsoft at 97.65.
Nooish founder Sarah Nathan talked to Nosh about her instant matzah ball soup product and why she decided to launch a brand despite knowing the challenges that come with being a CPG food operator.
MET-Rx, a meal replacement brand in sports nutrition, announced the expansion of its popular BIG 100 product line with the introduction of granola bars and two flavors. Fitness enthusiasts and snack lovers alike can enjoy new flavors including Blueberry Cobbler and Mint Super Cookie Crunch, as well as the all-new BIG 100 Granola Bars.
Aiming to elevate consumers’ fitness journeys, MET-Rx’s newest flavor innovations are designed to add excitement and variety to MET-Rx’s flavor profiles without sacrificing substance. The Blueberry Cobbler offers a twist on the traditional cobbler, combining everyone’s favorite blueberry taste with 18 essential vitamins and minerals. The new Mint Super Cookie Crunch, a dessert-inspired flavor, puts a minty take on MET-Rx’s top-selling Super Cookie Crunch plus 19 essential vitamins and minerals. Both flavors pack 30g of exclusive METAMYOSYN® protein and are available in a convenient four-count box, for satisfying consumers’ sweet tooth while keeping them fueled throughout the day.
MET-Rx is also excited to introduce Big 100 Granola Bars, a morning snack to kick-start the day with added nutrition and the benefit of 5g of fiber, a first for the Big 100 line. The Chocolate Chip bars deliver a classic, satisfying flavor, while the Peanut Butter Chocolate Chip bars combine the richness of peanut butter with the crunch of chocolate chips, ensuring maximum satiety and taste. Made with wholesome ingredients like rolled oats, pumpkin seeds, flaxseeds, and sunflower seeds, these bars are ideal for an on-the-go breakfast, post-workout fuel, or a satisfying snack anytime.
