Top CPG Trends for Food and Beverage Pros – Week of 05/26/25

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The Rise of New Retail Rollouts in the Food and Beverage Industry

In the ever-evolving landscape of the food and beverage industry, new retail rollouts are making waves and capturing the attention of professionals in the field. From plant-based pizzas to functional beverages, these latest developments are reshaping the market and offering consumers innovative options to explore. Let’s dive into some of the exciting expansions that are making headlines in the industry.

🛒 Blackbird Foods Expands to Hy-Vee with Plant-Based NY-Style Pizzas

Industry Insight:

  • Blackbird Foods, co-founded by Emanuel Storch and Michael Pease, introduces hand-tossed, New York-style plant-based pizzas in 88 Hy-Vee stores across the Midwest.
  • The pizzas come in three delicious flavors—Margherita, Supreme, and Beyond Pepperoni™—providing a fast, comforting, and 100% plant-based alternative to traditional frozen pizza options.

    🥤 Recoup Lands National Distribution at Sprouts

    Industry Insight:

  • Recoup Beverage, co-founded by Siwat Siengsanaoh and Susan Buckwalter Hartman, achieves national availability at Sprouts Farmers Market, showcasing functional, ginger-powered drinks in the hydration and energy aisle.
  • This milestone highlights the brand’s commitment to reaching a broader health-conscious audience and expanding its market presence.

    🧇 Evergreen Waffles Now Available at All Super Target Stores

    Industry Insight:

  • Evergreen, founded by Emily Cole Groden, secures nationwide distribution of its waffles at all Super Target locations, offering convenient, better-for-you breakfast options to family shoppers across the U.S.
  • The brand’s expansion into Super Target stores signifies a significant achievement and emphasizes its dedication to providing quality breakfast products.

    🍦 Gallivant Mawa Ice Creams Enter Walmart in Houston and Louisiana

    Industry Insight:

  • Gallivant Mawa Ice Creams, founded by Snehee Chaplot, launches in over 98 Walmart stores across Houston and Louisiana, blending Ayurvedic dairy traditions with global flavors.
  • This expansion reflects the brand’s commitment to clean ingredients and cross-cultural culinary inspiration, catering to a diverse consumer base.

    🫐 Seal the Seasons Grows Whole Foods Footprint with Wild Blueberries

    Industry Insight:

  • Seal the Seasons, co-founded by Patrick Mateer and Alejandro Piasecki, expands into Whole Foods Market’s North Atlantic region with Certified Organic Maine Wild Blueberries.
  • By sourcing fruit from local farms, the brand emphasizes its support for the community and delivers top-quality, single-origin frozen produce to shoppers.

    ☕ Laurel’s Coffee Rolls Out Chainwide at Wegmans

    Industry Insight:

  • Laurel’s Coffee, founded by Isabel Washington, extends chainwide to over 150 Wegmans locations, unveiling a new matcha SKU and showcasing rapid growth in the East Coast market.
  • The brand’s quick expansion timeline highlights its success and strategic partnerships in securing retail placements.

    🥟 Bowlcut Joins Whole Foods SoCal Shelves Post-Accelerator Win

    Industry Insight:

  • Bowlcut, founded by Crystal Ung, debuts in Southern California Whole Foods Markets after graduating from the Local and Emerging Accelerator Program.
  • The brand’s launch coincides with the introduction of new packaging and the fiery Spicy Dan Dan sauce, enhancing its modern Asian-inspired condiment lineup.

    🍪 Fancypants Baking Co. Scores New Retail Wins Across the Mid-Atlantic

    Industry Insight:

  • Fancypants Baking Co., founded by Maura Duggan and Justin Housman, secures shelf space in Harris Teeter and 40 Whole Foods Market stores across the Mid-Atlantic region.
  • With expanded distribution in key states, the brand’s clean-label cookies reach more households, thanks to strategic retail partnerships and a dedicated team.

    🍫 Kailo Snack Bars Hit Foxtrot, Fairgrounds, and Braeside Market

    Industry Insight:

  • Kailo, founded by Sri Kalapala, introduces clean-ingredient snack bars in Foxtrot Market, Fairgrounds Cafe, and Braeside Market, offering nostalgic flavors and zero added sugar.
  • The bars, crafted with organic ingredients and plant protein, align with the brand’s mission of joy, transparency, and better-for-you ingredients.

    🚀 New Product Launch: 18 Chestnuts Debuts Garden Gazpacho for Summer

    Industry Insight:

  • 18 Chestnuts Soups, founded by Ilona Kossoff, unveils seasonal Garden Gazpacho in glass jars, featuring a vegan, gluten-free recipe perfect for the summer.
  • The chilled soup reflects the brand’s commitment to clean-label products and sustainable packaging, offering consumers a refreshing and gut-friendly option.

    🍜 Bowlcut Drops Spicy New Dan Dan Sauce and New Look

    Industry Insight:

  • Bowlcut, founded by Crystal Ung, launches a bold Spicy Dan Dan sauce alongside refreshed packaging, redefining Asian sauces with better-for-you ingredients and crave-worthy heat.
  • The sauce release coincides with the brand’s expansion into Whole Foods, showcasing a commitment to innovation and meeting consumer demands.

    The food and beverage industry continues to evolve with new retail rollouts, introducing innovative products to meet consumer preferences and market trends. These expansions offer a glimpse into the future of the industry, highlighting the importance of creativity, sustainability, and consumer-centric approaches in product development and distribution.

    Industry Analysis:

  • These retail rollouts signify a shift towards plant-based, functional, and clean-label products, catering to health-conscious and environmentally-conscious consumers.
  • The expansion of these brands into major retailers reflects a growing demand for diverse and innovative food and beverage options, driving competition and shaping industry trends.
  • As these developments gain momentum, supply chains, pricing strategies, trade dynamics, and strategic outlooks are likely to be influenced, driving further innovation and collaboration within the global food and beverage market.

    In conclusion, the rise of new retail rollouts in the food and beverage industry signals a dynamic and exciting period of growth and innovation. By staying attuned to consumer needs and market trends, brands can navigate the changing landscape and position themselves for success in an increasingly competitive market.

    The post This Week in CPG 05/26/25 appeared first on Foodbevy.