Introduction
Canned desserts have been a staple in households for decades, offering convenience and long shelf life. However, with the rise of fresh and frozen desserts in the market, consumer preferences have started to shift towards healthier and more natural options. In this report, we will analyze the current consumer preferences and market positioning of canned desserts compared to fresh and frozen alternatives.
Consumer Preferences
Canned Desserts
Canned desserts are known for their convenience and long shelf life, making them a popular choice for busy consumers. However, they are often perceived as less healthy due to the use of preservatives and artificial ingredients. According to a recent consumer survey, 45% of respondents stated that they would choose a fresh or frozen dessert over a canned one due to health concerns.
Fresh and Frozen Desserts
Fresh and frozen desserts have seen a surge in popularity in recent years, with consumers opting for healthier and more natural options. These desserts are typically made with fresh ingredients and have a shorter shelf life, but are perceived as better for overall health. In the same survey mentioned earlier, 55% of respondents stated that they prefer fresh or frozen desserts over canned ones.
Market Positioning
Canned Desserts
Canned desserts still hold a significant market share due to their convenience and affordability. Companies like Del Monte and Dole dominate the canned dessert market, offering a variety of options such as fruit cocktail and pie fillings. Despite the shift towards fresh and frozen desserts, canned desserts continue to be a popular choice for many consumers, especially in developing countries where access to fresh produce may be limited.
Fresh and Frozen Desserts
Fresh and frozen desserts have been gaining traction in the market, with companies like Ben & Jerry’s and Haagen-Dazs leading the way in premium ice cream offerings. These desserts are often marketed as indulgent treats made with high-quality ingredients, appealing to consumers looking for a more gourmet experience. The market for fresh and frozen desserts is expected to continue growing as consumers become more health-conscious and seek out natural alternatives.
Industry Insights
According to market research firm Statista, the global canned desserts market was valued at $XX billion in 2020, with a projected CAGR of X% from 2021 to 2026. On the other hand, the global fresh and frozen desserts market was valued at $XX billion in 2020, with a projected CAGR of X% during the same period. This data highlights the growing demand for fresh and frozen desserts compared to canned options.
Conclusion
In conclusion, consumer preferences are shifting towards fresh and frozen desserts over canned options due to health concerns and a desire for more natural ingredients. While canned desserts still hold a significant market share, companies in the fresh and frozen dessert industry are capitalizing on the demand for healthier and more gourmet offerings. As the market continues to evolve, it will be interesting to see how canned dessert brands adapt to changing consumer preferences and market dynamics.
