Diego Castagnasso, a renowned expert in the fresh produce and blueberry industry, delves into the emergence of Turkish blueberries in this insightful guest article. Known for his bold and informed opinions, Castagnasso writes the DC’s B-Side newsletter, where he shares his knowledge and expertise. Readers can subscribe to his newsletter at their own risk or visit his website at Drip Consulting for more information.

Turkish coffee has gained global recognition, with UNESCO acknowledging it as a symbol of hospitality, identity, and shared heritage. This cultural significance has now transcended to Turkish blueberries, as the Turkish people strive to establish their blueberries as a symbol of their culture. Their efforts to position themselves as top blueberry producers and exporters are evident in their growing presence in the market.

A closer look at the data reveals that Turkish blueberries are gaining momentum both in production and export. Notably, they are also increasing their imports, indicating a strategic approach to the market. The overlap between imports and exports before the export season suggests a well-planned strategy to leverage their geographical position for commerce.

The article “Türkiye would become one of the main suppliers of blueberries” by Blueberry Consulting in April 2023 raises questions about the future of Turkish blueberry production. While Europe seems like a natural market for expansion, Castagnasso suggests otherwise. With peak exports in June 2024 reaching 269 Mtons, he emphasizes the need for strategic planning beyond the European market. Identifying potential resellers with the capacity to handle large volumes becomes crucial in maximizing the market potential.

As Turkish blueberry production continues to grow, Castagnasso prompts readers to consider alternative strategies for market expansion. While Europe remains a significant market, exploring other regions and capitalizing on Turkey’s strategic location could yield greater opportunities. The need for a well-thought-out strategy becomes apparent in the face of increasing production and export volumes.

In closing, Castagnasso encourages readers to engage in strategic planning and exploration of new markets for Turkish blueberries. While the current focus may be on Europe, diversifying and tapping into other regions could be key to sustained growth and success in the blueberry market. As the new year approaches, he wishes readers a happy and prosperous 2025 and invites them to continue sharing and engaging with his newsletter for informed and entertaining content.

In conclusion, Diego Castagnasso’s analysis sheds light on the evolving landscape of Turkish blueberries and the strategic considerations for market expansion. With a keen eye on market trends and a bold perspective, Castagnasso offers valuable insights for industry professionals and enthusiasts alike. Subscribe to his newsletter for more industry updates and engaging content as you navigate the dynamic world of fresh produce and blueberries.