Buona and Rainbow Cone are opening new locations in Milwaukee

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Written by Robert Gultig

20 January 2025

On January 20, 2025, residents of Milwaukee can look forward to experiencing a taste of Chicago as The Buona Companies, a family-owned company known for Buona and The Original Rainbow Cone, prepares to open a new store in the city. This exciting venture will be led by restaurateurs and Chicago natives Karl Kulhanek and Joe Marchionna.

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The Buona menu boasts a variety of Chicago’s iconic dishes, including original Italian beef, meatball and sausage sandwiches, burgers, fresh pasta dishes, Chicago-style hot dogs, salads, chicken sandwiches, and more. Additionally, The Original Rainbow Cone offers a unique dessert experience with its signature creation featuring slices of chocolate, strawberry, Palmer House (New York Vanilla with cherries and walnuts), pistachio, and orange sherbet.

Kulhanek and Marchionna, both familiar with the brands and their offerings, were introduced to each other by the family behind Buona. Impressed by the eateries’ loyal followings and dedication to preserving traditional methods and recipes, the duo decided to join forces for this new venture. Kulhanek, a seasoned entrepreneur with multiple businesses including a protein bar kitchen and distribution company, brings his expertise to the table, while Marchionna has accumulated 20 years of experience in the restaurant industry.

In addition to expanding into Milwaukee, The Buona Companies has launched a nationwide franchising program, resulting in development agreements in various states such as Texas, Florida, Michigan, Tennessee, Indiana, Arizona, and California. The company is actively seeking qualified franchise partners across the United States, with a particular focus on growth in states like Arizona, California, Florida, Ohio, Michigan, Tennessee, and Texas.

This strategic move not only brings the flavors of Chicago to a new audience in Milwaukee but also showcases the success and popularity of Buona and The Original Rainbow Cone, setting the stage for further expansion and growth opportunities for the company and its franchise partners nationwide. With a commitment to quality, tradition, and innovation, The Buona Companies continue to uphold their reputation as purveyors of delicious and authentic Chicago cuisine.

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Author: Robert Gultig in conjunction with ESS Research Team

Robert Gultig is a veteran Managing Director and International Trade Consultant with over 20 years of experience in global trading and market research. Robert leverages his deep industry knowledge and strategic marketing background (BBA) to provide authoritative market insights in conjunction with the ESS Research Team. If you would like to contribute articles or insights, please join our team by emailing [email protected].
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