BioZyme® Inc. has announced the appointment of Tyler Rouse as its new Director of Marketing. Rouse brings extensive marketing experience to BioZyme, particularly in dealer relations, and has held various B2C marketing and sales management roles throughout his career.
In his new position, Tyler Rouse will be responsible for steering the development and execution of BioZyme’s strategic marketing initiatives. His focus will be on leveraging a multitude of marketing channels to support the company’s ongoing growth and expansion efforts.
“I am passionate about working in the marketing arena to enhance brand awareness and foster sustainable, mutually beneficial relationships with customers,” Rouse stated. “I look forward to collaborating with both the marketing and sales teams to align our efforts in helping BioZyme grow and strengthen our dealer network.”
Meet Tyler Rouse
Tyler Rouse comes to BioZyme with a wealth of marketing experience, particularly in dealer engagement. He previously worked at John Deere for nearly 16 years, where he held various B2C marketing and sales management positions. Most recently, he served as the Channel Development Manager for Business to Consumer in both the U.S. and Canada. Rouse has substantial expertise in product positioning on both domestic and international stages and recognizes the significance of establishing diverse processes and platforms to assist customers in maximizing their potential. Before joining BioZyme, he was the Director of Business Development for American Implement.
“We are thrilled to welcome Tyler to the BioZyme team,” expressed Lynsey Whitacre, Ph.D., Vice President of Development. “His strategic mindset, practical experience, and innovative thinking will be invaluable as we pursue various market and customer development initiatives for 2025 and beyond.”
Rouse holds a Master’s in Business Administration with a concentration in agribusiness from Kansas State University and earned his bachelor’s degree in Marketing from the same institution. A native of Southwest Kansas, Rouse’s interest in marketing and sales was sparked at an early age, inspired by his late father’s career in sales. His mother’s family has deep roots in agriculture, having raised cattle and shown horses in the Oklahoma Panhandle during his childhood. This upbringing instilled in him a love for animals and the outdoors, which he is now passing on to his three children: identical twins Emma and Nora, aged 12, and their younger brother Wilder, aged 7. Rouse enjoys hunting, fishing, and camping, and he values spending quality time outdoors with his children. He also actively supports his kids’ various events, enjoys cooking wild game, and is passionate about changing perceptions regarding game dishes. The family resides in Dodge City, Kansas.
“Both BioZyme and John Deere provide significant value to producers who contribute to our food supply,” Rouse emphasized. “They are premium products designed to help producers achieve better returns on their investments. Our mission is to help them grasp the fundamental principles of animal health and nutrition.”
