Appliance Brands Try to Tap Into AI Zeitgeist With AI-Powered Food Recognition
This weekend at IFA, several big appliance brands used the show to tell the world that they are all in on AI, mainly through the integration of cameras into their ovens paired with software to enable personalized recipes and customized shopping lists.
Siemens showed off the iQ 700 oven has a built-in camera that recognizes over 80 different dishes and automatically adjusts to the ideal cooking settings. This feature allows users to place food, like a frozen pizza, in the oven and hit start for optimized cooking. The updated model offers more food recognition capabilities than previous versions and includes an optional steam function to achieve a crispy crust on baked goods.
Hisense debuted the Hi9 Series Oven, equipped with AI-powered InCamera technology for intelligent baking with over 140 pre-programmed recipes. The company also introduced a smart fridge in the Hisense Refrigerator PureFlat Smart Series, and its description sounds like they’ve been taking cues from Samsung and the Family Hub. The company described the fridge as “a home appliance control center” that “allows you to adjust temperature settings remotely through the ConnectLife app.”. The fridge also has AI-powered inventory tracking, though the company was light on details about how the tracking feature works.
Beko also let everyone know that they are trying to jam AI into as many things as possible, including their ovens. Like with HiSense and Siemens, they pointed to camera-assisted cooking in their ovens. From the release: “Beko brings AI-assisted camera technology to its Smart Home ovens, delivering a self-improving cooking experience for optimal results in the kitchen whatever the dish. With food recognition and cooking suggestions across more than 30 different food types, the new Beko Autonomous Cooking technology uses AI to finish cooking according to personalized browning levels.”
Ovens with cameras and food recognition aren’t exactly new, as we’ve been seeing this feature for the better part of a decade since June (RIP) debuted the technology. The appliance industry often displays a herd mentality, and clearly, the herd feels they’ve got to show off their AI chops, even if the technology is somewhat pedestrian at this point.
Electrolux Debuts Taste Assist AI on AEG Line
Not every new AI-feature introduction at IFA was tied to integrated cameras and image recognition. Electrolux introduced its AI Taste Assist feature on its AEG line of kitchen appliances. According to the announcement, AI Taste Assist will take recipes from the Internet, import them, and send cooking instructions to the oven, but not before it recommends ways to enhance and optimize the cook. In a demo on-stage by Electrolux at IFA, the company emphasized how the new feature was meant to overcome what they called the “cooking gap”, which they described as the limitations of existing recipes and the enhanced capabilities of modern cooking equipment. The feature that Electrolux primarily promoted to bridge this gap was steam cooking, a feature that was injected into a lasagna recipe in an on-stage demo of the Taste Assist feature by Christopher Duncan, Electrolux’s SVP of Taste for Europe.
One notable absence at Electrolux’s IFA new conference was GRO, the next-generation modular kitchen concept the company announced in June of 2022. All indications are that the Swedish appliance brand has not made any progress in commercializing GRO, probably partly due to the company’s struggles over the past couple of years. The company laid off approximately three thousand employees last year, and earlier this year, it saw the departure of its longtime CEO, Jonas Samuelson, as the company continued to struggle post-pandemic and in the fast of increased competition from Asian appliance brands.
SideChef Unveils AI Feature in App That Creates Step-by-Step Recipes From Photos of Food
SideChef recently introduced RecipeGen AI, a new beta feature that generates step-by-step recipes from a photo of any dish. Users can upload pictures of meals from restaurants or social media, and the app will provide a shoppable recipe based on the image.
From the release: “We are living in exciting times, where every inspiration can become a person’s reality,” says SideChef Founder & CEO, Kevin Yu. “At SideChef we’re excited to be the first to use AI to allow any home cook to make their food inspiration a reality for themselves and loved ones, with a single photo!
CNET writer Amanda Smith gave the app a test drive and came away with mixed feelings. While the app successfully identified many ingredients, it missed key components in some cases, such as sourdough focaccia and strawberry butter. It also occasionally added ingredients that weren’t in the dish, like bell peppers, leaving Smith feeling the accuracy was somewhat hit or miss.
Smith’s takeaway: Succes “depends on the recipe. It has a hard time with nuance and, like other AI tools, tends to make it up if it’s unsure. It’s a handy little app that could be used to inspire new ideas and ingredient concoctions or if you’re in a restaurant and don’t want to bother the waiter with dish details.”
Samsung Food Also Debuts AI-Powered Shopping Lists From Photos
SideChef isn’t the only smart kitchen company debuting photo-to-recipes/shopping lists powered by AI in their apps. At IFA last week, Samsung announced new AI-powered meal planning and food management features. The Vision AI feature now allows users to add ingredients to their Food List by simply taking a photo with their smartphone, expanding beyond the previous limitations of Samsung’s Family Hub smart fridge. This list can be used to suggest recipes, prioritize items nearing expiration, and automatically update after meals are cooked or ingredients are purchased.
Additionally, the company announced a new premium tier called Samsung Food+, a $7/month subscription service offers personalized weekly meal plans, tailored to users’ nutritional goals and dietary preferences, and tracks macronutrients and caloric intake. This premium tier also integrates more advanced AI functionality, allowing users to customize recipes and receive a full week of meal recommendations, helping reduce food waste and simplify grocery shopping by making the app a central hub for food management and meal preparation.
