Agrovision Appoints Jim Trahanas as Chief Technology Officer

Agrovision, a leading global provider of premium superfruits, has announced the appointment of Jim Trahanas as its new Chief Technology Officer (CTO).

With an extensive background spanning over 16 years, Jim Trahanas brings a wealth of experience in leading technology teams and driving global engineering and analytics transformations. In his new role as CTO at Agrovision, Trahanas will spearhead the expansion of the company’s technology strategy. His focus will be on leveraging data, computer vision, automation, and predictive analytics to enhance consumer experiences, improve predictability, and drive operational efficiencies.

Trahanas aims to utilize Agrovision’s data to generate actionable insights, streamline operational processes, and support the company’s ongoing global expansion efforts.

Before joining Agrovision, Trahanas held the position of Associate Partner and CTO at McKinsey & Company, where he was pivotal in leading large-scale technology transformations for Fortune 100 companies. His leadership encompassed over 500 engineers, data scientists, and product teams, resulting in an impressive impact of over $1 billion across various projects.

“The fresh food industry is undergoing a significant technological transformation, and Agrovision is at the forefront of this evolution,” stated Steve Magami, Co-founder and CEO of Agrovision. “As we scale our operations and broaden our retail partnerships, Jim’s expertise in analytics and automation will be instrumental in ensuring we consistently deliver high-quality superfruits to customers worldwide.”

Trahanas expressed his enthusiasm for joining Agrovision, stating, “The company has established a remarkable foundation by integrating technology at every stage of its operations to cultivate a smarter and more responsive food system. I am eager to leverage my diverse technology background to enhance Agrovision’s capabilities in predictive analytics, automation, and digital infrastructure. The opportunities to extract new insights from our data and translate them into industry-leading innovations are vast, and I look forward to collaborating with the team to accelerate this next growth phase.”

In the past year, Agrovision has achieved several significant milestones, including reaching unicorn status, acquiring Chile’s ZurGroup to expand its premium cherries offerings, securing a $400 million credit facility to facilitate growth and innovation, and expanding its superfruit portfolio across Latin America, Asia, and the United States.

As part of Agrovision’s leadership team, Trahanas will be at the helm of driving technological advancements and fostering sustainable growth within the fresh fruit sector.