Absolut, a brand under Pernod Ricard USA, New York, recently announced the launch of new ready-to-serve (RTS) and ready-to-drink (RTD) flavor offerings, expanding both the Absolut Ocean Spray RTD line and Absolut RTD Cocktails.

Reshma Dhati, Senior Brand Director of Marketing for Absolut, emphasized the brand’s commitment to delivering convenient, bar-quality cocktails that enhance hosting occasions and prioritize time spent with loved ones. The expansion of the Absolut ready-to-serve cocktail line introduces new trending vodka cocktails, such as the Absolut Cocktails Espresso Martini made with real espresso and Kahlúa rum and coffee liqueur, as well as the Absolut Cocktails Classic Cosmopolitan, offering consumers a fresh way to enjoy the iconic cocktail that Absolut has been synonymous with since the 1980s.

Following the success of its February 2024 RTS launch, Absolut is now introducing two new flavors: Espresso Martini and Classic Cosmopolitan. The Espresso Martini, a popular vodka drink, is a rich and velvety cocktail that combines Absolut vodka, Kahlúa rum and coffee liqueur, and natural espresso notes. On the other hand, the Classic Cosmopolitan brings the beloved vodka drink to shelves in a pre-mixed version that faithfully replicates the original cocktail.

Absolut’s award-winning RTD collaboration with Ocean Spray also continues to expand with the release of Absolut + Ocean Spray Vodka White Cran•Peach, a canned cocktail featuring Absolut Vodka and real White-Cranberry juice from Ocean Spray, and Absolut + Ocean Spray Vodka Cran•Mango, a canned cocktail made with Absolut Vodka, real Cranberry Juice from Ocean Spray, and other natural flavors. These new flavors, inspired by popular Ocean Spray offerings, will be included in the Absolut Ocean Spray 12-pack alongside fan-favorites Vodka Cranberry and Vodka Cran•Pineapple.

This spring, Absolut’s RTD Cocktails are introducing three new flavors: Classic Mule, Classic Cosmo, and Half & Half Tea & Lemonade. These flavors will be available in The Absolut Cocktails eight-pack, which also includes the existing Berry Vodkarita flavor.

Consumers can now find Absolut Ready-to-Serve Cocktails and Absolut Ready-to-Drink Ocean Spray Canned Cocktails in select retailers nationwide. The Absolut Ready-to-Drink Cocktails will be available in April at select retailers nationwide, offering a convenient and high-quality option for consumers looking to enjoy premium cocktails without the hassle of mixing ingredients themselves.

In conclusion, Absolut’s latest offerings in the RTS and RTD categories exemplify the brand’s dedication to providing innovative and convenient cocktail options that elevate social gatherings and create memorable experiences for consumers. With a focus on quality ingredients and authentic flavors, Absolut continues to set the standard for ready-to-serve and ready-to-drink cocktails in the market.