Sparkling Ice has reaffirmed its dedication to supporting both veterans and rescue dogs with the release of co-branded six-packs in partnership with K9s For Warriors, the leading provider of trained service dogs for military veterans with invisible wounds. The new Sparkling Ice six-packs feature the K9s For Warriors logo and prominently showcase Rocky, a shelter dog who has been trained by the organization to become a service dog. Rocky gained nationwide attention in 2024 when Sparkling Ice sponsored his “presidential campaign,” raising awareness of veterans’ needs and the crucial role that service dogs play in their lives.
This year, Sparkling Ice is continuing its commitment to K9s For Warriors as a national partner, while also responding to consumer demand for a convenient grab-and-go pack of their favorite Sparkling Ice flavors. CEO Ken Sylvia emphasized the company’s belief in living life to the fullest by supporting both physical and mental health. The new six-pack options were developed in response to consumer feedback, providing a mid-size pack that offers a portable way to enjoy Sparkling Ice on-the-go.
The co-branded six-packs, featuring flavors like Orange Mango, Black Raspberry, and Classic Lemonade, will be available in national retail stores and online on Amazon. In-store displays will include a QR code linked to a K9s For Warriors funding page, allowing consumers to learn more about the organization and contribute to its mission. K9s For Warriors CEO Daniel Bean expressed gratitude for Sparkling Ice’s support, highlighting the impact of their partnership in rescuing, training, and pairing service dogs with veterans in need.
Research conducted by the National Institutes of Health has shown the positive effects of service dogs on veterans suffering from mental health issues. Veterans paired with trained service dogs from K9s For Warriors reported reduced PTSD symptoms, as well as lower levels of anxiety and depression. One veteran, Mark, shared his gratitude for Sparkling Ice’s sponsorship of Rocky, the service dog who has made a significant difference in his life. Mark expressed his appreciation for the support of Talking Rain in bringing Rocky to him and the impact that Rocky has had on his well-being.
Sparkling Ice’s collaboration with K9s For Warriors not only provides consumers with a convenient way to enjoy their favorite drinks but also raises awareness of the important work being done to support veterans and rescue dogs. By purchasing co-branded six-packs, consumers can contribute to the mission of K9s For Warriors and help change the lives of both veterans and service dogs. The partnership between Sparkling Ice and K9s For Warriors exemplifies the power of corporate social responsibility in making a positive impact on individuals and communities in need.
Related Analysis: View Previous Industry Report
