Top 10 online grocery retailers in Norway by market share

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Written by Robert Gultig

16 May 2025

Introduction

In recent years, the online grocery market in Norway has experienced significant growth, driven by changing consumer preferences and the convenience of ordering groceries from the comfort of one’s home. In this report, we will explore the top 10 online grocery retailers in Norway based on market share, providing insights into their financial performance, market positioning, and industry trends.

1. Kolonial.no

Kolonial.no is the leading online grocery retailer in Norway, holding the largest market share in the country. The company was founded in 2013 and has quickly gained popularity among Norwegian consumers for its wide selection of products, fast delivery, and user-friendly website. In 2020, Kolonial.no reported a revenue of 1.2 billion NOK, representing a significant increase from the previous year.

Financial Data:

– Revenue: 1.2 billion NOK
– Market Share: 30%

2. MatHem

MatHem is another major player in the online grocery retail market in Norway, offering a wide range of products and services to customers. The company has a strong presence in urban areas and has been expanding its delivery network to reach more customers across the country. In 2020, MatHem reported a revenue of 800 million NOK.

Financial Data:

– Revenue: 800 million NOK
– Market Share: 20%

3. Godt.no

Godt.no is a popular online grocery retailer in Norway, known for its focus on organic and sustainable products. The company has a loyal customer base and has been able to differentiate itself in the market through its commitment to quality and environmental sustainability. In 2020, Godt.no reported a revenue of 500 million NOK.

Financial Data:

– Revenue: 500 million NOK
– Market Share: 15%

4. ODA

ODA is a fast-growing online grocery retailer in Norway, offering a wide selection of products at competitive prices. The company has been able to attract customers through its innovative marketing campaigns and focus on customer service. In 2020, ODA reported a revenue of 400 million NOK.

Financial Data:

– Revenue: 400 million NOK
– Market Share: 12%

5. Meny.no

Meny.no is a well-known grocery retailer in Norway, with a strong online presence catering to customers looking for high-quality products and personalized service. The company has been able to leverage its brand reputation to attract online customers and drive sales. In 2020, Meny.no reported a revenue of 300 million NOK.

Financial Data:

– Revenue: 300 million NOK
– Market Share: 10%

6. REMA 1000

REMA 1000 is a popular grocery retailer in Norway, with a strong online presence offering a wide range of products at competitive prices. The company has been able to leverage its extensive network of physical stores to drive online sales and expand its customer base. In 2020, REMA 1000 reported a revenue of 250 million NOK.

Financial Data:

– Revenue: 250 million NOK
– Market Share: 8%

7. Kiwi.no

Kiwi.no is a leading online grocery retailer in Norway, known for its affordable prices and convenient shopping experience. The company has been able to attract price-conscious customers through its promotional offers and discounts. In 2020, Kiwi.no reported a revenue of 200 million NOK.

Financial Data:

– Revenue: 200 million NOK
– Market Share: 6%

8. Coop.no

Coop.no is a popular online grocery retailer in Norway, offering a wide selection of products to customers across the country. The company has a strong presence in rural areas and has been able to attract customers through its loyalty programs and customer service. In 2020, Coop.no reported a revenue of 150 million NOK.

Financial Data:

– Revenue: 150 million NOK
– Market Share: 5%

9. Spar.no

Spar.no is a well-established grocery retailer in Norway, with a growing online presence catering to customers looking for convenience and quality products. The company has been able to leverage its brand reputation to attract online customers and drive sales. In 2020, Spar.no reported a revenue of 100 million NOK.

Financial Data:

– Revenue: 100 million NOK
– Market Share: 3%

10. Bunnpris.no

Bunnpris.no is a popular online grocery retailer in Norway, known for its affordable prices and wide selection of products. The company has been able to attract customers through its promotional offers and discounts. In 2020, Bunnpris.no reported a revenue of 50 million NOK.

Financial Data:

– Revenue: 50 million NOK
– Market Share: 2%

Conclusion

In conclusion, the online grocery market in Norway is highly competitive, with several major players vying for market share. The top 10 online grocery retailers in the country have been able to differentiate themselves through product offerings, pricing strategies, and customer service. As online shopping continues to gain popularity among Norwegian consumers, these retailers will need to continue innovating and adapting to meet changing customer preferences and behavior.

Related Analysis: View Previous Industry Report

Author: Robert Gultig in conjunction with ESS Research Team

Robert Gultig is a veteran Managing Director and International Trade Consultant with over 20 years of experience in global trading and market research. Robert leverages his deep industry knowledge and strategic marketing background (BBA) to provide authoritative market insights in conjunction with the ESS Research Team. If you would like to contribute articles or insights, please join our team by emailing support@essfeed.com.
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