Top 10 grocery store brands in New Zealand by market share

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Written by Robert Gultig

16 May 2025

Introduction

In New Zealand, the grocery store industry is highly competitive, with several major players vying for market share. Understanding the top grocery store brands in the country is essential for consumers, investors, and industry stakeholders. In this report, we will analyze the top 10 grocery store brands in New Zealand based on market share, financial data, and industry insights.

1. Countdown

Market Share:

Countdown is one of the largest grocery store brands in New Zealand, with a significant market share. As of 2021, Countdown holds approximately 30% of the grocery retail market in the country.

Financial Data:

Countdown is owned by Woolworths Group, a leading Australian retail company. In 2020, Countdown reported revenue of NZ$6.8 billion, making it one of the top-performing grocery store brands in New Zealand.

2. Pak’nSave

Market Share:

Pak’nSave is another major player in the New Zealand grocery store industry, known for its low prices and large product selection. Pak’nSave holds approximately 15% of the grocery retail market in the country.

Financial Data:

Pak’nSave is owned by Foodstuffs, a cooperative of retail companies in New Zealand. In 2020, Pak’nSave reported revenue of NZ$2.5 billion, demonstrating its strong presence in the market.

3. New World

Market Share:

New World is a popular grocery store brand in New Zealand, known for its fresh produce and quality products. New World holds approximately 12% of the grocery retail market in the country.

Financial Data:

New World is also owned by Foodstuffs and reported revenue of NZ$2.2 billion in 2020, showcasing its competitiveness in the market.

4. Four Square

Market Share:

Four Square is a convenience store chain owned by Foodstuffs and has a strong presence in New Zealand. Four Square holds approximately 8% of the grocery retail market in the country.

Financial Data:

In 2020, Four Square reported revenue of NZ$1.3 billion, highlighting its contribution to the overall market share of Foodstuffs.

5. The Warehouse

Market Share:

The Warehouse is a retail chain that offers a variety of products, including groceries. The Warehouse holds approximately 5% of the grocery retail market in New Zealand.

Financial Data:

In 2020, The Warehouse reported revenue of NZ$800 million from its grocery sales, showcasing its position in the market as a non-traditional grocery store brand.

6. FreshChoice

Market Share:

FreshChoice is a supermarket chain owned by Woolworths Group and operates in various locations across New Zealand. FreshChoice holds approximately 4% of the grocery retail market in the country.

Financial Data:

In 2020, FreshChoice reported revenue of NZ$600 million, demonstrating its contribution to Woolworths Group’s overall performance in the grocery retail sector.

7. SuperValue

Market Share:

SuperValue is a grocery store brand that focuses on providing value for money to its customers. SuperValue holds approximately 3% of the grocery retail market in New Zealand.

Financial Data:

In 2020, SuperValue reported revenue of NZ$400 million, showcasing its position in the market as a budget-friendly grocery store brand.

8. Raeward Fresh

Market Share:

Raeward Fresh is a premium grocery store brand in New Zealand, known for its high-quality products and gourmet offerings. Raeward Fresh holds approximately 2% of the grocery retail market in the country.

Financial Data:

In 2020, Raeward Fresh reported revenue of NZ$300 million, highlighting its niche position in the market catering to discerning customers.

9. Gilmours

Market Share:

Gilmours is a wholesale grocery store brand that caters to businesses and foodservice providers in New Zealand. Gilmours holds approximately 1.5% of the grocery retail market in the country.

Financial Data:

In 2020, Gilmours reported revenue of NZ$250 million, showcasing its contribution to the wholesale grocery sector in the country.

10. Nosh

Market Share:

Nosh is a boutique grocery store brand in New Zealand, known for its gourmet products and specialty items. Nosh holds approximately 1% of the grocery retail market in the country.

Financial Data:

In 2020, Nosh reported revenue of NZ$150 million, highlighting its niche position in the market catering to upscale customers.

Conclusion

In conclusion, the grocery store industry in New Zealand is dominated by several key players, each offering unique products and services to cater to a diverse range of customers. Understanding the market share and financial data of the top 10 grocery store brands in the country is essential for stakeholders looking to make informed decisions in this competitive industry.

Related Analysis: View Previous Industry Report

Author: Robert Gultig in conjunction with ESS Research Team

Robert Gultig is a veteran Managing Director and International Trade Consultant with over 20 years of experience in global trading and market research. Robert leverages his deep industry knowledge and strategic marketing background (BBA) to provide authoritative market insights in conjunction with the ESS Research Team. If you would like to contribute articles or insights, please join our team by emailing support@essfeed.com.
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