ICL, a global specialty minerals company, has announced the commercial availability of its FruitMag citrus-preservation solution. This innovative product is free of fungicides and harmful chemical residues, made from naturally sourced high-purity magnesium. FruitMag helps fruit-packaging facilities meet environmental standards while ensuring safer, healthier citrus fruit for consumers.
FruitMag is designed to deliver measurable sustainability benefits by reducing post-harvest fruit losses, minimizing food waste, and lowering greenhouse gas emissions associated with discarded produce. By eliminating the need for synthetic fungicides, which can leave chemical residues on fruit, FruitMag also reduces potential consumer health risks and helps prevent environmental contamination from agrochemicals.
The mineral-based, food-grade spray formulation of FruitMag is easy to handle, requires no complex chemical synthesis, and is effective across all citrus varieties. It helps reduce fruit losses while supporting consumer demand for healthier produce and corporate commitments to environmental responsibility. FruitMag is a natural, mineral-based replacement for synthetic fungicides, proven to be effective in managing common citrus pathogens without introducing chemical residues.
FruitMag has no Maximum Residue Limits (MRL) and meets the strictest regulatory standards and consumer expectations for zero chemical residues. Recognized as a 2025 SEAL Sustainable Product Award winner, FruitMag has the potential to drive a major shift towards more sustainable agricultural practices.
Yaniv Kabalek, President of ICL Industrial Products, stated that FruitMag represents a significant advancement over traditional treatments, enabling packaging houses and distributors to handle fruit more efficiently, reduce waste, and optimize logistics. The success of FruitMag is encouraging facilities and distributors to embrace toxin-free, environmentally responsible methods, inspiring competitors and industry leaders to invest in eco-friendly innovations.
ICL Group is a leading global specialty minerals company that creates solutions for sustainability challenges in the food, agriculture, and industrial markets. With a focus on bromine, potash, and phosphate resources, as well as sustainability-focused R&D and technological innovation, ICL drives growth across its end markets. The company employs over 12,000 people worldwide and had revenues of approximately $6.8 billion in 2024.
For more information about ICL’s FruitMag solution, visit their website at https://icl-industrialproducts.com/products/fruitmag/. You can also learn more about ICL and their sustainability initiatives on their website, social media platforms, and interactive CSR report.
In conclusion, FruitMag is a sustainable solution for post-harvest citrus use, helping to reduce fruit losses, minimize food waste, and lower greenhouse gas emissions. By eliminating synthetic fungicides and chemical residues, FruitMag supports a more sustainable and responsible supply chain, inspiring a shift towards eco-friendly agricultural practices. With its proven effectiveness and recognition as a sustainable product award winner, FruitMag is leading the way in promoting healthier produce and environmental stewardship in the agriculture industry.
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