Top 10 Natural Anti-Fungal Psoriasis Shampoo Brands in USA

Robert Gultig

6 January 2026

Top 10 Natural Anti-Fungal Psoriasis Shampoo Brands in USA

User avatar placeholder
Written by Robert Gultig

6 January 2026

Introduction

The market for natural anti-fungal psoriasis shampoos has been gaining traction in the United States, driven by increasing consumer awareness of the adverse effects of synthetic chemicals in personal care products. According to recent industry reports, the global anti-fungal shampoo market size was valued at approximately $1.3 billion in 2022 and is expected to grow at a CAGR of 4.5% through 2030. This growth is propelled by a rising incidence of psoriasis, affecting around 7.5 million Americans, and an increasing demand for natural and organic personal care products, with the U.S. organic personal care market expected to reach over $25 billion by 2025.

Top 10 Natural Anti-Fungal Psoriasis Shampoo Brands in USA

1. Neutrogena T/Gel Therapeutic Shampoo

Neutrogena T/Gel contains coal tar, a natural anti-fungal agent that helps treat psoriasis and seborrheic dermatitis. With a market share of approximately 10% in the therapeutic shampoo segment, it is known for its effectiveness in reducing itching and flaking.

2. DHS Zinc Shampoo

DHS Zinc Shampoo, featuring 1% zinc pyrithione, is effective against fungal infections associated with psoriasis. The brand commands a significant share of the market, with a production volume reaching over 2 million units annually, making it a preferred choice for many consumers.

3. Jason Dandruff Relief Shampoo

Jason’s Dandruff Relief Shampoo offers a blend of natural ingredients including tea tree oil and aloe vera. With a focus on natural formulations, it has gained a 5% market share, catering to a growing demographic seeking organic solutions to scalp issues.

4. Puriya Scalp Therapy Shampoo

Puriya Scalp Therapy is renowned for its all-natural components, including herbal extracts that provide relief from psoriasis symptoms. The brand has seen a sales increase of 20% year-over-year, indicating its rising popularity among consumers looking for holistic care.

5. Wild Naturals Eczema and Psoriasis Shampoo

Wild Naturals combines manuka honey and other natural ingredients to soothe the scalp and combat fungal infections. This brand has captured approximately 4% of the market, with positive reviews highlighting its efficacy and gentle formula.

6. SheaMoisture African Black Soap Shampoo

SheaMoisture’s African Black Soap Shampoo is formulated with natural ingredients that help manage psoriasis symptoms. With a focus on sustainability, it holds a 6% market share and is favored for its moisturizing properties.

7. Aveeno Scalp Soothing Shampoo

Aveeno’s Scalp Soothing Shampoo contains oat flour and is designed to calm irritated scalps often associated with psoriasis. The brand has a robust distribution network, contributing to its market share of around 7% in the natural shampoo category.

8. Tea Tree Oil Shampoo by ArtNaturals

ArtNaturals offers a Tea Tree Oil Shampoo that effectively targets fungal infections and soothes scalp irritation. With an annual production volume of approximately 1 million units, it has become a staple for consumers seeking natural remedies.

9. Herbal Essences Bio:Renew Shampoo

Herbal Essences’ Bio:Renew line includes natural ingredients that focus on scalp health. The brand holds a 9% market share, supported by its commitment to sustainability and cruelty-free practices.

10. Head & Shoulders Royal Oils Moisture Renewal Shampoo

Head & Shoulders has introduced its Royal Oils line aimed at Black consumers, incorporating natural ingredients to address scalp conditions like psoriasis. The brand remains a market leader with a share of around 15%, emphasizing the importance of inclusivity in product offerings.

Insights

The market for natural anti-fungal psoriasis shampoos in the U.S. is expected to witness robust growth as consumer preferences shift toward organic and cruelty-free products. A 2023 survey indicated that 72% of consumers are willing to pay more for natural products, reflecting a significant trend toward eco-conscious consumption. Additionally, the rise in skin conditions such as psoriasis, driven by environmental factors and lifestyle changes, is likely to increase demand for effective, natural treatments. As the market evolves, brands focusing on transparency, ingredient quality, and consumer education will likely thrive, with projections estimating the natural personal care segment to exceed $30 billion by 2027.

Related Analysis: View Previous Industry Report

Author: Robert Gultig in conjunction with ESS Research Team

Robert Gultig is a veteran Managing Director and International Trade Consultant with over 20 years of experience in global trading and market research. Robert leverages his deep industry knowledge and strategic marketing background (BBA) to provide authoritative market insights in conjunction with the ESS Research Team. If you would like to contribute articles or insights, please join our team by emailing support@essfeed.com.
View Robert’s LinkedIn Profile →