Top 10 Natural Anti-Itch Baking Soda Paste Brands in Australia

Robert Gultig

6 January 2026

Top 10 Natural Anti-Itch Baking Soda Paste Brands in Australia

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Written by Robert Gultig

6 January 2026

Top 10 Natural Anti-Itch Baking Soda Paste Brands in Australia

The demand for natural remedies in the pharmaceutical and personal care sectors has surged significantly in recent years, particularly in Australia. As awareness of the harmful effects of synthetic chemicals grows, consumers are increasingly turning to natural alternatives for skincare, particularly for conditions like itching and irritation. According to a recent report, the Australian natural skincare market is projected to reach AUD 1.2 billion by 2025, with anti-itch products showing a notable increase in consumer interest. This trend is driven by a shift towards holistic health practices and a growing preference for environmentally friendly products.

1. Arm & Hammer

Arm & Hammer Baking Soda is a leading brand in the natural anti-itch segment, known for its versatile applications. The brand holds a significant market share in Australia, with its baking soda paste often recommended by dermatologists for itch relief. The company reported a revenue of over USD 3 billion globally in 2022.

2. Redwin

Redwin is an Australian brand renowned for its natural skincare products, including a popular baking soda paste formulation. The brand focuses on using natural ingredients, and its products are well-received in the local market, contributing to an annual growth rate of 10% in the natural skincare sector.

3. Dr. Organic

Dr. Organic, known for its commitment to organic and natural ingredients, offers a baking soda paste that helps soothe itchy skin. The brand has captured a significant portion of the Australian market, with a reported market share of 8% in natural skincare sales, driven by a growing demand for organic solutions.

4. Eco. Modern Essentials

Eco. Modern Essentials is a brand that emphasizes the use of natural and organic ingredients in its product lines. Their baking soda paste is popular for its effectiveness in calming skin irritations. The brand has experienced a 15% increase in sales year-over-year, reflecting the growing consumer preference for natural health products.

5. Natures Aid

Natures Aid provides a range of natural health products, including baking soda paste that targets itch relief. The brand has established a loyal customer base in Australia, with annual sales exceeding AUD 5 million. Its strong focus on quality and efficacy has positioned it as a trusted player in the market.

6. The Natural Family Co.

The Natural Family Co. produces a baking soda paste noted for its gentle formulation. The brand has gained traction in Australia, with a reported market growth of 12% in the past year. Its commitment to sustainability and natural ingredients aligns with current consumer trends.

7. Bioglow

Bioglow offers a range of natural skincare solutions, including a baking soda paste specifically designed for itch relief. The brand has seen a steady increase in market presence, with a growth rate of 9% annually and a focus on eco-friendly packaging and ingredients.

8. Swisse

Swisse is a well-established Australian brand that has expanded its product range to include natural anti-itch solutions. Their baking soda paste is formulated with additional botanical ingredients to enhance its soothing properties. The brand reported an annual revenue of over AUD 500 million, reflecting strong consumer trust.

9. MooGoo

MooGoo is an Australian company that specializes in natural skincare products, including a baking soda paste for itchy skin. The brand has carved a niche in the market with a focus on effective and gentle formulations, reporting a 20% growth in sales in the past year.

10. Pure Organic

Pure Organic offers a baking soda paste that is marketed as a natural remedy for various skin irritations. The brand emphasizes its commitment to high-quality ingredients and has seen a strong market performance, with an annual sales growth of 13% in the natural remedies segment.

Insights

The Australian natural anti-itch market is witnessing a paradigm shift, with consumers increasingly favoring products that prioritize natural ingredients and sustainability. As of 2023, the market for natural skincare in Australia is expected to grow at a CAGR of 8%, driven by growing awareness of skin health and environmental concerns. Additionally, the trend towards holistic health approaches suggests that brands focusing on transparency and natural formulations will continue to thrive. The increasing availability of natural anti-itch products, including baking soda pastes, is indicative of a broader shift towards safer and more effective skincare solutions. Brands that innovate and adapt to consumer preferences will likely capture greater market share in the coming years.

Related Analysis: View Previous Industry Report

Author: Robert Gultig in conjunction with ESS Research Team

Robert Gultig is a veteran Managing Director and International Trade Consultant with over 20 years of experience in global trading and market research. Robert leverages his deep industry knowledge and strategic marketing background (BBA) to provide authoritative market insights in conjunction with the ESS Research Team. If you would like to contribute articles or insights, please join our team by emailing support@essfeed.com.
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