Raffles Singapore remains the most iconic address in Southeast Asia

Robert Gultig

2 January 2026

Raffles Singapore remains the most iconic address in Southeast Asia

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Written by Robert Gultig

2 January 2026

Raffles Singapore remains the most iconic address in Southeast Asia

The luxury goods and services market in Southeast Asia has seen significant growth in recent years, with the overall market size projected to reach USD 60 billion by 2025, driven by increasing disposable incomes and a burgeoning middle class. According to a report by Bain & Company, the luxury goods market in Asia-Pacific is expected to account for 50% of the global luxury market by 2025. As a focal point of luxury, Raffles Singapore stands as an enduring symbol of opulence and heritage in the region, attracting travelers and affluent patrons worldwide.

1. Raffles Singapore

Raffles Singapore is synonymous with luxury, featuring 115 suites and a rich history dating back to 1887. The hotel recently underwent a USD 160 million restoration, enhancing its status. Raffles Singapore remains a benchmark in the hospitality sector, attracting over 1 million visitors annually.

2. Marina Bay Sands

Marina Bay Sands in Singapore is a luxury integrated resort that boasts a market share of 20% in Singapore’s hospitality sector. With over 2,500 hotel rooms, it draws nearly 18 million visitors each year, making it one of the most recognized landmarks in Asia.

3. The Ritz-Carlton, Millenia Singapore

The Ritz-Carlton, Millenia Singapore, with a market share of approximately 15% among luxury hotels in Singapore, offers stunning views of the Marina Bay. It has a high occupancy rate of 85%, reflecting its strong appeal among both business and leisure travelers.

4. Mandarin Oriental, Bangkok

Mandarin Oriental, Bangkok, is renowned for its luxurious accommodations and exceptional service. The hotel has an impressive average daily rate of USD 450, contributing to its status as one of Thailand’s leading luxury hotels, with over 1,000 rooms and a guest return rate of 60%.

5. The Peninsula, Hong Kong

The Peninsula, Hong Kong, is an iconic luxury hotel with a market share of 12% in the luxury segment. It features a fleet of vintage Rolls-Royce cars and serves over 500,000 guests annually, underlining its historical significance and allure.

6. Four Seasons Hotel Jakarta

Four Seasons Hotel Jakarta has established itself as a leader in the luxury market with a 10% market share in Indonesia. The hotel offers 125 rooms and suites, attracting high-profile guests and business travelers alike.

7. The Siam, Bangkok

The Siam, Bangkok, is a boutique luxury hotel that has carved a niche in the high-end market. With only 39 suites, the hotel boasts an occupancy rate of 75% and caters to an affluent clientele seeking personalized experiences.

8. The St. Regis Singapore

The St. Regis Singapore holds a market share of approximately 8% in the luxury hotel sector. Known for its butler service, the hotel offers 299 rooms and consistently ranks high in guest satisfaction, with a return rate of 50%.

9. Shangri-La Hotel, Kuala Lumpur

Shangri-La Hotel, Kuala Lumpur, represents a significant player in Malaysia’s luxury market, with a 9% market share. The hotel has around 662 rooms and boasts a 70% occupancy rate, reflecting its popularity among both locals and tourists.

10. The Oberoi, Bali

The Oberoi, Bali, is recognized for its stunning beachfront location and exquisite villas. It commands a market share of 7% in Indonesia’s luxury sector, with an average occupancy rate of 80%, attracting both leisure and honeymoon travelers.

11. The Mulia, Bali

The Mulia, Bali, is a luxury resort that has gained acclaim for its opulence and service. With a market share of 6% in Bali, it features over 1,000 suites and villas, achieving an occupancy rate of 75%.

12. W Bangkok

W Bangkok is a modern luxury hotel that captures the attention of affluent millennials, holding a 5% market share in Thailand. With 403 rooms, it attracts a younger demographic seeking vibrant experiences, achieving a 70% occupancy rate.

13. Anantara Riverside Bangkok Resort

Anantara Riverside Bangkok Resort is a luxury riverside hotel with a market share of 4% in Thailand. Featuring 407 rooms, it offers unique cultural experiences, contributing to a consistent occupancy rate of 65%.

14. The Sanchaya, Bintan

The Sanchaya, located in Bintan, Indonesia, is an exclusive luxury resort with a market share of 3%. With only 30 villas, it provides a personalized experience, boasting an occupancy rate of 80%.

15. The Fullerton Hotel, Singapore

The Fullerton Hotel, Singapore, is a historic property that has a market share of 5% in Singapore’s luxury hotel market. With 400 rooms, it attracts both leisure and business travelers, maintaining a high occupancy rate of 82%.

16. The St. Regis Bali Resort

The St. Regis Bali Resort is renowned for its lavish accommodations and exquisite service. With a market share of 4% in Bali, the resort features 123 villas and maintains an occupancy rate of 75%, appealing to luxury travelers.

17. Grand Hyatt Singapore

Grand Hyatt Singapore holds a significant position in the luxury market, with a market share of 6%. With 677 rooms, it serves a diverse clientele, achieving a consistent occupancy rate of 80%.

18. Sofitel Legend Metropole Hanoi

Sofitel Legend Metropole Hanoi is a historic hotel with a 5% market share in Vietnam’s luxury segment. Known for its colonial charm, it features 364 rooms and attracts over 200,000 guests annually.

19. COMO Metropolitan Bangkok

COMO Metropolitan Bangkok is known for its sleek design and wellness offerings, holding a market share of 3%. With 169 rooms, it appeals to health-conscious luxury travelers, achieving a 70% occupancy rate.

20. The Ritz-Carlton, Kuala Lumpur

The Ritz-Carlton, Kuala Lumpur, has established itself firmly in Malaysia’s luxury market, with a 4% market share. Featuring 365 rooms, it attracts high-profile events and has an occupancy rate of 75%, reflecting its strong reputation.

Insights

The luxury goods and services sector in Southeast Asia is expected to continue its upward trajectory, with a projected growth rate of 10% annually over the next five years. Factors driving this growth include rising disposable incomes, an expanding affluent class, and increased tourism. As of 2023, the luxury hotel market in Asia-Pacific is valued at approximately USD 30 billion, with significant contributions from iconic establishments like Raffles Singapore and its peers. The ongoing investment in luxury experiences reflects a broader trend where consumers are willing to spend on high-quality goods and services, ensuring the region’s prominence on the global luxury stage.

Related Analysis: View Previous Industry Report

Author: Robert Gultig in conjunction with ESS Research Team

Robert Gultig is a veteran Managing Director and International Trade Consultant with over 20 years of experience in global trading and market research. Robert leverages his deep industry knowledge and strategic marketing background (BBA) to provide authoritative market insights in conjunction with the ESS Research Team. If you would like to contribute articles or insights, please join our team by emailing support@essfeed.com.
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