The emergence of Smart Villages in the Saudi desert as the ultimate 20…

Robert Gultig

29 December 2025

The emergence of Smart Villages in the Saudi desert as the ultimate 20…

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Written by Robert Gultig

29 December 2025

Introduction:

The luxury goods and services industry is constantly evolving, with new trends emerging each year. One of the latest trends to watch out for is the emergence of ‘Smart Villages’ in the Saudi desert. These exclusive communities are set to become the ultimate status symbol for the wealthy elite in 2026. According to market research, the luxury real estate market in Saudi Arabia is expected to grow by 7% in the next year.

Top 20 items:
1. Neom: Neom is a mega-city project in the northwest of Saudi Arabia, set to become the world’s first ‘Smart Village’. With an estimated investment of $500 billion, Neom will offer luxury properties, state-of-the-art technology, and sustainable living options.

2. Red Sea Project: The Red Sea Project is another luxury development in Saudi Arabia, covering over 28,000 square kilometers of pristine coastline. The project aims to attract high-end tourists and investors with its luxury resorts and sustainable design.

3. Amaala: Amaala is a luxury tourism development on the Red Sea coast, offering exclusive experiences such as private yacht charters, luxury hotels, and high-end shopping. The project is expected to boost Saudi Arabia’s tourism sector significantly.

4. Qiddiya: Qiddiya is a major entertainment and leisure project in Saudi Arabia, set to include theme parks, sports facilities, and luxury hotels. The development is part of the country’s efforts to diversify its economy and attract foreign investment.

5. The Line: The Line is a futuristic city project in Saudi Arabia, designed to be completely carbon-neutral and powered by renewable energy. The development will offer luxury living options in a sustainable environment.

6. Rolex: Rolex is a leading luxury watch brand known for its high-quality craftsmanship and timeless design. The company has a strong presence in the Saudi market, catering to the affluent population’s demand for luxury timepieces.

7. Louis Vuitton: Louis Vuitton is a renowned French fashion house that offers luxury handbags, accessories, and ready-to-wear clothing. The brand has a loyal following in Saudi Arabia, with many high-net-worth individuals investing in its products.

8. Lamborghini: Lamborghini is a prestigious Italian car manufacturer known for its high-performance sports cars and luxury vehicles. The brand has a strong presence in the Saudi market, catering to the country’s affluent population’s demand for luxury cars.

9. Bulgari: Bulgari is a luxury jewelry brand that offers high-end pieces crafted from precious metals and gemstones. The brand’s exquisite designs are popular among Saudi Arabia’s elite, who appreciate fine craftsmanship and exclusive designs.

10. Chanel: Chanel is a French fashion house known for its iconic designs, including the timeless Chanel suit and classic handbags. The brand has a strong presence in the Saudi market, catering to the country’s affluent population’s demand for luxury fashion.

11. Ferrari: Ferrari is an Italian luxury sports car manufacturer renowned for its high-performance vehicles and iconic design. The brand has a loyal following in Saudi Arabia, where luxury car enthusiasts appreciate its exclusive models and high-quality craftsmanship.

12. Rolls-Royce: Rolls-Royce is a British luxury car manufacturer known for its prestigious vehicles and opulent design. The brand has a strong presence in the Saudi market, catering to the country’s affluent population’s demand for luxury automobiles.

13. Cartier: Cartier is a French luxury jewelry and watch brand known for its exquisite designs and high-quality craftsmanship. The brand has a loyal following in Saudi Arabia, where affluent consumers appreciate its timeless pieces and exclusive collections.

14. Prada: Prada is an Italian luxury fashion house known for its high-end clothing, accessories, and footwear. The brand has a strong presence in the Saudi market, catering to the country’s affluent population’s demand for luxury fashion.

15. Gucci: Gucci is an Italian fashion house known for its luxury clothing, accessories, and footwear. The brand has a strong presence in the Saudi market, where affluent consumers appreciate its bold designs and high-quality materials.

16. Versace: Versace is an Italian luxury fashion brand known for its bold designs, vibrant prints, and high-end clothing. The brand has a loyal following in Saudi Arabia, where affluent consumers appreciate its iconic pieces and exclusive collections.

17. Bentley: Bentley is a British luxury car manufacturer known for its prestigious vehicles and opulent design. The brand has a strong presence in the Saudi market, catering to the country’s affluent population’s demand for luxury automobiles.

18. Audemars Piguet: Audemars Piguet is a Swiss luxury watch brand known for its high-quality timepieces and innovative designs. The brand has a strong presence in the Saudi market, catering to the country’s affluent population’s demand for luxury watches.

19. Rolls-Royce Holdings: Rolls-Royce Holdings is a British aerospace and defense company known for its advanced technology and engineering solutions. The company has a strong presence in the Saudi market, providing high-quality products and services to the country’s elite.

20. Hermes: Hermes is a French luxury fashion house known for its high-end clothing, accessories, and leather goods. The brand has a loyal following in Saudi Arabia, where affluent consumers appreciate its classic designs and exclusive collections.

Insights:

The emergence of ‘Smart Villages’ in the Saudi desert marks a significant shift in the luxury goods and services industry. These exclusive communities offer a unique blend of luxury living, state-of-the-art technology, and sustainable design, making them the ultimate status buy for the wealthy elite in 2026. With the luxury real estate market in Saudi Arabia expected to grow by 7% in the next year, the demand for high-end properties and luxury experiences is set to increase significantly. As more luxury brands and developers invest in the region, Saudi Arabia is poised to become a key player in the global luxury market, attracting high-net-worth individuals and investors from around the world.

Related Analysis: View Previous Industry Report

Author: Robert Gultig in conjunction with ESS Research Team

Robert Gultig is a veteran Managing Director and International Trade Consultant with over 20 years of experience in global trading and market research. Robert leverages his deep industry knowledge and strategic marketing background (BBA) to provide authoritative market insights in conjunction with the ESS Research Team. If you would like to contribute articles or insights, please join our team by emailing support@essfeed.com.
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