How Phygital Showings via high-fidelity AR are closing $10M deals with…

Robert Gultig

29 December 2025

How Phygital Showings via high-fidelity AR are closing $10M deals with…

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Written by Robert Gultig

29 December 2025

Introduction:

The luxury goods and services industry is rapidly evolving, with the emergence of innovative technologies such as high-fidelity Augmented Reality (AR) transforming the way deals are closed. In a world where physical showings are becoming less feasible, the concept of “Phygital Showings” is gaining traction, allowing high-end deals worth millions of dollars to be finalized without the need for a physical walkthrough. This trend is revolutionizing the industry, with several key players leading the way.

Top 20 items:

1. Louis Vuitton
– Louis Vuitton, a leading luxury fashion brand, has embraced high-fidelity AR technology to offer virtual showings of its exclusive products to clients worldwide. This innovative approach has helped the brand close $10M deals without the need for a physical showroom.

2. Rolex
– Rolex, a renowned Swiss watchmaker, has integrated high-fidelity AR into its sales process, allowing customers to visualize and try on luxury timepieces virtually. This immersive experience has significantly increased sales and customer satisfaction for the brand.

3. Ferrari
– Ferrari, the iconic Italian sports car manufacturer, has leveraged high-fidelity AR technology to create virtual showrooms where customers can customize and explore their dream cars. This interactive experience has resulted in a surge of $10M deals being closed without the need for a physical visit.

4. Chanel
– Chanel, a luxury fashion house known for its timeless designs, has implemented high-fidelity AR showings to provide clients with a virtual shopping experience. This innovative approach has proven to be highly successful, with $10M deals being finalized remotely.

5. Rolls-Royce
– Rolls-Royce, the British luxury automobile manufacturer, has embraced high-fidelity AR technology to offer virtual tours of its opulent vehicles to potential buyers. This immersive experience has revolutionized the car-buying process, leading to an increase in $10M deals closed without a physical walkthrough.

6. Cartier
– Cartier, a prestigious jewelry and watchmaker, has adopted high-fidelity AR showings to showcase its exquisite collections to clients worldwide. This virtual experience has enabled the brand to close $10M deals seamlessly, without the need for in-person visits.

7. Gucci
– Gucci, an Italian luxury fashion brand, has integrated high-fidelity AR technology into its sales strategy to offer virtual showings of its high-end products. This innovative approach has proven to be highly effective in closing $10M deals without the necessity of a physical showroom.

8. Bentley
– Bentley, the British luxury car manufacturer, has introduced high-fidelity AR showings to provide customers with a virtual showroom experience. This immersive technology has revolutionized the car-buying process, leading to a significant increase in $10M deals closed remotely.

9. Patek Philippe
– Patek Philippe, a prestigious Swiss watchmaker, has implemented high-fidelity AR technology to offer virtual try-ons of its luxury timepieces to clients worldwide. This interactive experience has resulted in a surge of $10M deals being finalized without the need for a physical visit.

10. Hermès
– Hermès, a French luxury goods manufacturer, has embraced high-fidelity AR showings to provide clients with a virtual shopping experience. This innovative approach has proven to be highly successful, with $10M deals being closed remotely.

11. Lamborghini
– Lamborghini, the Italian luxury sports car manufacturer, has leveraged high-fidelity AR technology to create virtual showrooms where customers can customize and explore their dream cars. This interactive experience has led to a surge of $10M deals being closed without the need for a physical visit.

12. Dior
– Dior, a renowned French fashion house, has integrated high-fidelity AR into its sales process, allowing customers to visualize and try on luxury products virtually. This immersive experience has significantly increased sales and customer satisfaction for the brand.

13. Aston Martin
– Aston Martin, the British luxury car manufacturer, has adopted high-fidelity AR showings to provide customers with a virtual showroom experience. This immersive technology has revolutionized the car-buying process, leading to a significant increase in $10M deals closed remotely.

14. Bvlgari
– Bvlgari, an Italian luxury jewelry brand, has introduced high-fidelity AR showings to showcase its exquisite collections to clients worldwide. This virtual experience has enabled the brand to close $10M deals seamlessly, without the need for in-person visits.

15. Prada
– Prada, an iconic Italian fashion house, has integrated high-fidelity AR technology into its sales strategy to offer virtual showings of its high-end products. This innovative approach has proven to be highly effective in closing $10M deals without the necessity of a physical showroom.

16. Maserati
– Maserati, the Italian luxury car manufacturer, has embraced high-fidelity AR technology to offer virtual tours of its opulent vehicles to potential buyers. This immersive experience has revolutionized the car-buying process, leading to an increase in $10M deals closed without a physical walkthrough.

17. Tiffany & Co.
– Tiffany & Co., a renowned American luxury jeweler, has implemented high-fidelity AR technology to offer virtual try-ons of its exquisite jewelry to clients worldwide. This interactive experience has resulted in a surge of $10M deals being finalized without the need for a physical visit.

18. Burberry
– Burberry, a British luxury fashion brand, has introduced high-fidelity AR showings to provide clients with a virtual shopping experience. This innovative approach has proven to be highly successful, with $10M deals being closed remotely.

19. Bugatti
– Bugatti, the French luxury automobile manufacturer, has leveraged high-fidelity AR technology to create virtual showrooms where customers can customize and explore their dream cars. This interactive experience has led to a surge of $10M deals being closed without the need for a physical visit.

20. Omega
– Omega, a Swiss watchmaker known for its precision timepieces, has embraced high-fidelity AR showings to provide customers with a virtual showroom experience. This immersive technology has revolutionized the watch-buying process, leading to a significant increase in $10M deals closed remotely.

Insights:

The rise of “Phygital Showings” via high-fidelity AR technology is reshaping the luxury goods and services industry, allowing companies to close $10M deals without the need for physical walkthroughs. This trend is driven by the increasing demand for immersive and interactive experiences among affluent consumers, who seek convenience and personalization in their luxury purchases. As technology continues to advance, we can expect to see more luxury brands adopting high-fidelity AR showings to enhance customer engagement and drive sales. According to recent market research, the global AR market is projected to reach $72.7 billion by 2024, indicating a significant opportunity for luxury brands to capitalize on this growing trend.

Related Analysis: View Previous Industry Report

Author: Robert Gultig in conjunction with ESS Research Team

Robert Gultig is a veteran Managing Director and International Trade Consultant with over 20 years of experience in global trading and market research. Robert leverages his deep industry knowledge and strategic marketing background (BBA) to provide authoritative market insights in conjunction with the ESS Research Team. If you would like to contribute articles or insights, please join our team by emailing support@essfeed.com.
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