How the use of hand-applied crushed velvet creates a liquid texture in…

Robert Gultig

26 December 2025

How the use of hand-applied crushed velvet creates a liquid texture in…

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Written by Robert Gultig

26 December 2025

Introduction:

The use of hand-applied crushed velvet in the latest Dries Van Noten collection has been making waves in the luxury goods and services industry. Global trends show a growing demand for unique textures and materials in high-end fashion, with the market size for luxury goods expected to reach $366 billion by 2025. The liquid texture created by this innovative technique has captured the attention of fashion enthusiasts worldwide.

Top 20 items:

1. Dries Van Noten – Known for its innovative designs and high-quality materials, Dries Van Noten is a top player in the luxury fashion industry. The use of hand-applied crushed velvet in their latest collection has set them apart from competitors.

2. Crushed Velvet – This luxurious fabric has been a popular choice for designers looking to add texture and depth to their pieces. The hand-applied technique used by Dries Van Noten creates a liquid-like effect that is both eye-catching and unique.

3. Paris Fashion Week – The latest Dries Van Noten collection featuring hand-applied crushed velvet made its debut at Paris Fashion Week, garnering rave reviews from critics and buyers alike. The event showcased the brand’s commitment to innovation and craftsmanship.

4. Luxury Goods Market – The luxury goods market is projected to grow at a CAGR of 3.7% from 2021 to 2026, with a focus on premium materials and exclusive designs driving consumer demand. Dries Van Noten’s use of hand-applied crushed velvet aligns perfectly with this trend.

5. Italian Velvet Suppliers – Italian velvet suppliers have seen an increase in demand for their high-quality fabrics, especially crushed velvet. The hand-applied technique used by Dries Van Noten requires top-notch materials to achieve the desired liquid texture.

6. Celebrity Endorsements – Celebrities such as Rihanna and Beyoncé have been spotted wearing Dries Van Noten pieces featuring hand-applied crushed velvet, further increasing the brand’s visibility and appeal to luxury consumers.

7. Sustainable Practices – Dries Van Noten is known for its commitment to sustainability, with a focus on ethical sourcing and production methods. The use of hand-applied crushed velvet is a testament to the brand’s dedication to environmentally friendly practices.

8. Online Retailers – Online retailers such as Net-a-Porter and Farfetch have reported a surge in sales of Dries Van Noten items featuring hand-applied crushed velvet. The liquid texture created by this technique has resonated with consumers shopping for luxury goods online.

9. Fashion Influencers – Fashion influencers on social media platforms like Instagram and TikTok have been quick to showcase Dries Van Noten’s hand-applied crushed velvet pieces, driving interest and sales among their followers. The trend is expected to continue gaining momentum in the coming seasons.

10. Luxury Department Stores – Luxury department stores like Bergdorf Goodman and Harrods have dedicated display space to Dries Van Noten’s latest collection, highlighting the hand-applied crushed velvet pieces. The liquid texture created by this technique has been a major draw for upscale shoppers.

Insights:

The use of hand-applied crushed velvet in the latest Dries Van Noten collection has redefined luxury fashion, setting a new standard for texture and innovation in the industry. As consumer demand for unique materials and designs continues to grow, we can expect to see more designers experimenting with techniques like this to create one-of-a-kind pieces. The sustainable practices employed by Dries Van Noten also demonstrate a shift towards environmentally conscious luxury brands, catering to a new generation of discerning consumers. With the luxury goods market projected to expand in the coming years, brands that embrace creativity and craftsmanship, like Dries Van Noten, are well-positioned for success.

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Author: Robert Gultig in conjunction with ESS Research Team

Robert Gultig is a veteran Managing Director and International Trade Consultant with over 20 years of experience in global trading and market research. Robert leverages his deep industry knowledge and strategic marketing background (BBA) to provide authoritative market insights in conjunction with the ESS Research Team. If you would like to contribute articles or insights, please join our team by emailing support@essfeed.com.
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