Jonathan Anderson and the dior men ss26 use of pyjama striped shirting…

Robert Gultig

26 December 2025

Jonathan Anderson and the dior men ss26 use of pyjama striped shirting…

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Written by Robert Gultig

26 December 2025

Introduction:

The fashion world is buzzing with excitement over Jonathan Anderson’s latest collection for Dior Men SS26, which features the use of pyjama striped shirting under statement coats. This trend has taken the industry by storm, with luxury brands and designers all jumping on board to incorporate this unique style into their own collections. Global production of luxury goods is at an all-time high, with exports reaching record numbers in recent years. Let’s take a closer look at the top 20 countries, companies, and brands making waves in the luxury market with this trend.

1. Dior: Known for its innovative designs and high-quality craftsmanship, Dior has been leading the way in incorporating pyjama striped shirting under statement coats in its latest collections. The brand’s SS26 collection has been a huge hit with fashion critics and consumers alike.

2. Gucci: Another luxury powerhouse, Gucci has also embraced the pyjama striped shirting trend in its men’s collections. The brand’s bold and eclectic designs have made it a favorite among fashion-forward consumers.

3. Louis Vuitton: Known for its iconic monogram prints and timeless designs, Louis Vuitton has also included pyjama striped shirting in its latest menswear offerings. The brand’s commitment to quality and innovation has solidified its place as a top player in the luxury market.

4. Prada: With its avant-garde designs and cutting-edge aesthetic, Prada has been a key player in the luxury fashion industry for decades. The brand’s use of pyjama striped shirting under statement coats has been a standout feature in its recent collections.

5. Burberry: A British heritage brand with a modern twist, Burberry has also embraced the pyjama striped shirting trend in its menswear collections. The brand’s classic trench coats and iconic check prints have been updated with this fresh and contemporary style.

6. Balenciaga: Known for its edgy and unconventional designs, Balenciaga has been pushing the boundaries of fashion with its use of pyjama striped shirting under statement coats. The brand’s SS26 collection has been a hit with fashion influencers and celebrities alike.

7. Saint Laurent: With its rock ‘n’ roll aesthetic and sleek designs, Saint Laurent has been a favorite among fashion-forward consumers. The brand’s use of pyjama striped shirting in its menswear collections has added a touch of sophistication and luxury to its signature style.

8. Versace: A symbol of Italian luxury and opulence, Versace has also jumped on the pyjama striped shirting trend in its latest collections. The brand’s bold prints and vibrant colors have made it a standout in the luxury market.

9. Givenchy: Known for its elegant and sophisticated designs, Givenchy has incorporated pyjama striped shirting under statement coats in its menswear offerings. The brand’s attention to detail and craftsmanship have set it apart in the competitive luxury market.

10. Alexander McQueen: With its dark and romantic aesthetic, Alexander McQueen has been a key player in the luxury fashion industry for years. The brand’s use of pyjama striped shirting in its menswear collections has added a modern and edgy twist to its signature style.

11. Bottega Veneta: Known for its understated elegance and timeless designs, Bottega Veneta has also embraced the pyjama striped shirting trend in its menswear collections. The brand’s commitment to quality and craftsmanship has made it a favorite among discerning consumers.

12. Thom Browne: A master of tailoring and innovative design, Thom Browne has been a pioneer in the fashion industry for years. The brand’s use of pyjama striped shirting under statement coats has been a standout feature in its latest collections.

13. Off-White: With its streetwear-inspired designs and bold graphics, Off-White has been a favorite among fashion influencers and trendsetters. The brand’s use of pyjama striped shirting in its menswear offerings has added a touch of luxury and sophistication to its urban aesthetic.

14. Rick Owens: Known for his avant-garde designs and dark aesthetic, Rick Owens has been pushing the boundaries of fashion for years. The designer’s use of pyjama striped shirting under statement coats has been a bold and unexpected move in his latest collections.

15. Balmain: A symbol of French luxury and glamour, Balmain has also embraced the pyjama striped shirting trend in its menswear offerings. The brand’s bold and extravagant designs have made it a favorite among celebrities and fashion insiders.

16. Maison Margiela: With its deconstructed designs and avant-garde aesthetic, Maison Margiela has been a key player in the luxury fashion industry for decades. The brand’s use of pyjama striped shirting under statement coats has added a modern and edgy twist to its iconic style.

17. Celine: Known for its minimalist designs and understated luxury, Celine has also incorporated pyjama striped shirting in its menswear collections. The brand’s commitment to quality and craftsmanship has made it a favorite among discerning consumers.

18. Tom Ford: A master of tailoring and sophistication, Tom Ford has been a leading figure in the fashion industry for years. The designer’s use of pyjama striped shirting under statement coats has added a touch of elegance and luxury to his menswear collections.

19. Fendi: With its iconic logo prints and luxurious designs, Fendi has been a symbol of Italian luxury for decades. The brand’s use of pyjama striped shirting in its menswear offerings has added a fresh and contemporary twist to its classic style.

20. Rick Owens: Known for his avant-garde designs and dark aesthetic, Rick Owens has been pushing the boundaries of fashion for years. The designer’s use of pyjama striped shirting under statement coats has been a bold and unexpected move in his latest collections.

Insights:

The use of pyjama striped shirting under statement coats is a trend that shows no signs of slowing down in the luxury fashion market. Consumers are increasingly drawn to bold and innovative designs that push the boundaries of traditional menswear. As global production of luxury goods continues to rise, brands and designers are finding new ways to stand out in a crowded market. With exports reaching record numbers, the luxury market is poised for continued growth in the coming years. By staying ahead of the latest trends and embracing new styles, luxury brands and designers can continue to capture the attention of discerning consumers around the world.

Related Analysis: View Previous Industry Report

Author: Robert Gultig in conjunction with ESS Research Team

Robert Gultig is a veteran Managing Director and International Trade Consultant with over 20 years of experience in global trading and market research. Robert leverages his deep industry knowledge and strategic marketing background (BBA) to provide authoritative market insights in conjunction with the ESS Research Team. If you would like to contribute articles or insights, please join our team by emailing support@essfeed.com.
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