The role of bangkok and ho chi minh city as emerging luxury retail des…

Robert Gultig

26 December 2025

The role of bangkok and ho chi minh city as emerging luxury retail des…

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Written by Robert Gultig

26 December 2025

Introduction:

The luxury retail sector is constantly evolving, with emerging markets like Bangkok and Ho Chi Minh City playing an increasingly important role in the industry. According to a recent report, the luxury goods market is expected to grow by 5-6% annually over the next few years, with Asia-Pacific being a key driver of this growth. As these two cities continue to attract affluent consumers, it is crucial for luxury brands to establish a strong presence in these emerging retail destinations.

Top 20 Items:

1. Central Embassy, Bangkok – Central Embassy is a luxury shopping mall located in the heart of Bangkok, offering a wide range of high-end brands and designer boutiques. With over 300 luxury brands under one roof, Central Embassy has become a go-to destination for affluent shoppers in the city.

2. Vincom Center, Ho Chi Minh City – Vincom Center is a premier shopping destination in Ho Chi Minh City, catering to the city’s growing affluent population. The mall features luxury brands such as Louis Vuitton, Gucci, and Chanel, making it a must-visit for luxury shoppers in the city.

3. Siam Paragon, Bangkok – Siam Paragon is one of the largest shopping malls in Bangkok, known for its luxury offerings and upscale shopping experience. The mall boasts a wide selection of luxury brands, including Prada, Dior, and Versace, making it a popular destination for luxury shoppers in the city.

4. Parkson Saigon Tourist Plaza, Ho Chi Minh City – Parkson Saigon Tourist Plaza is a well-known luxury shopping destination in Ho Chi Minh City, offering a curated selection of high-end brands and designer labels. The plaza caters to the city’s affluent clientele, providing a premium shopping experience for luxury shoppers.

5. Gaysorn Village, Bangkok – Gaysorn Village is a luxury shopping complex located in the heart of Bangkok, featuring a mix of international luxury brands and local designer boutiques. The village is popular among affluent shoppers in the city, offering a unique shopping experience with a focus on luxury and exclusivity.

6. Diamond Plaza, Ho Chi Minh City – Diamond Plaza is a luxury shopping mall in Ho Chi Minh City, known for its upscale shopping environment and premium offerings. The mall features a variety of luxury brands and designer labels, making it a top destination for luxury shoppers in the city.

7. Emporium, Bangkok – Emporium is a luxury shopping mall in Bangkok, catering to the city’s affluent consumers with a wide range of high-end brands and designer boutiques. The mall is known for its upscale atmosphere and exclusive offerings, making it a popular destination for luxury shoppers in the city.

8. Saigon Centre, Ho Chi Minh City – Saigon Centre is a premier shopping destination in Ho Chi Minh City, offering a selection of luxury brands and designer labels for affluent shoppers. The centre is known for its upscale shopping experience and premium offerings, attracting luxury shoppers from across the city.

9. Iconsiam, Bangkok – Iconsiam is a luxury shopping complex located in Bangkok, featuring a mix of high-end brands, designer boutiques, and luxury lifestyle offerings. The complex is known for its premium shopping experience and exclusive offerings, making it a top destination for luxury shoppers in the city.

10. Takashimaya, Ho Chi Minh City – Takashimaya is a luxury department store in Ho Chi Minh City, offering a curated selection of high-end brands and designer labels for affluent shoppers. The store is known for its premium offerings and upscale shopping environment, attracting luxury shoppers seeking a luxury shopping experience.

11. The Emporium, Bangkok – The Emporium is a luxury shopping mall in Bangkok, known for its upscale atmosphere and high-end offerings. The mall features a variety of luxury brands and designer boutiques, making it a top destination for luxury shoppers in the city.

12. Lotte Department Store, Ho Chi Minh City – Lotte Department Store is a luxury shopping destination in Ho Chi Minh City, offering a wide range of high-end brands and designer labels for affluent shoppers. The store is known for its premium offerings and luxury shopping experience, attracting luxury shoppers seeking upscale shopping options.

13. Paragon Department Store, Bangkok – Paragon Department Store is a luxury shopping destination in Bangkok, known for its wide selection of high-end brands and designer boutiques. The store offers a premium shopping experience with a focus on luxury and exclusivity, making it a popular destination for luxury shoppers in the city.

14. Crescent Mall, Ho Chi Minh City – Crescent Mall is a luxury shopping centre in Ho Chi Minh City, offering a curated selection of luxury brands and designer labels for affluent shoppers. The mall is known for its upscale shopping environment and premium offerings, attracting luxury shoppers seeking a premium shopping experience.

15. CentralWorld, Bangkok – CentralWorld is one of the largest shopping malls in Bangkok, known for its luxury offerings and upscale shopping environment. The mall features a variety of luxury brands and designer boutiques, making it a popular destination for luxury shoppers in the city.

16. Parkson, Ho Chi Minh City – Parkson is a luxury department store in Ho Chi Minh City, offering a wide range of high-end brands and designer labels for affluent shoppers. The store is known for its premium offerings and upscale shopping experience, attracting luxury shoppers seeking luxury shopping options.

17. Gaysorn Plaza, Bangkok – Gaysorn Plaza is a luxury shopping destination in Bangkok, featuring a mix of international luxury brands and local designer boutiques. The plaza is popular among affluent shoppers in the city, offering a unique shopping experience with a focus on luxury and exclusivity.

18. VivoCity, Ho Chi Minh City – VivoCity is a luxury shopping centre in Ho Chi Minh City, offering a curated selection of luxury brands and designer labels for affluent shoppers. The centre is known for its upscale shopping environment and premium offerings, attracting luxury shoppers seeking a premium shopping experience.

19. EmQuartier, Bangkok – EmQuartier is a luxury shopping mall in Bangkok, known for its upscale atmosphere and high-end offerings. The mall features a variety of luxury brands and designer boutiques, making it a top destination for luxury shoppers in the city.

20. Vincom Mega Mall, Ho Chi Minh City – Vincom Mega Mall is a premier shopping destination in Ho Chi Minh City, offering a wide range of high-end brands and designer labels for affluent shoppers. The mall is known for its premium offerings and luxury shopping experience, attracting luxury shoppers seeking upscale shopping options.

Insights:

As Bangkok and Ho Chi Minh City continue to establish themselves as emerging luxury retail destinations, it is clear that the demand for luxury goods and services in these cities is on the rise. With a growing affluent population and increasing disposable incomes, luxury brands have a significant opportunity to tap into these markets and establish a strong presence. According to a recent report, luxury retail sales in Asia-Pacific are expected to grow by 7-8% annually over the next few years, with Bangkok and Ho Chi Minh City playing a key role in driving this growth. As more luxury brands expand their presence in these cities, it is crucial for them to understand the unique preferences and shopping behaviors of affluent consumers in order to succeed in these competitive markets. By offering premium products and exclusive experiences, luxury brands can capture the attention of affluent shoppers and establish themselves as leaders in the emerging luxury retail landscape.

Related Analysis: View Previous Industry Report

Author: Robert Gultig in conjunction with ESS Research Team

Robert Gultig is a veteran Managing Director and International Trade Consultant with over 20 years of experience in global trading and market research. Robert leverages his deep industry knowledge and strategic marketing background (BBA) to provide authoritative market insights in conjunction with the ESS Research Team. If you would like to contribute articles or insights, please join our team by emailing support@essfeed.com.
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