Introduction:
The shapewear industry in China is experiencing significant growth in 2026, reflecting the global trend of increased demand for body-contouring products. According to recent market research, the shapewear market in China is projected to reach a value of $2.5 billion by the end of the year. This growth can be attributed to the rising disposable income of Chinese consumers, as well as the increasing awareness of health and wellness among the population.
Top 10 Shapewear Events in China 2026:
1. Triumph International
– Market share: 15%
– Triumph International, a leading lingerie and shapewear brand, continues to dominate the Chinese market with its innovative designs and high-quality products.
2. Spanx
– Market share: 10%
– The American shapewear brand Spanx has gained popularity in China for its comfortable and effective shaping garments.
3. Victoria’s Secret
– Market share: 8%
– Despite facing challenges in the global market, Victoria’s Secret remains a popular choice for Chinese consumers seeking luxury shapewear.
4. Yummie
– Market share: 6%
– Yummie, known for its seamless and slimming shapewear, has seen a surge in sales in China due to its focus on comfort and style.
5. Wacoal
– Market share: 5%
– Japanese lingerie brand Wacoal has established a strong presence in the Chinese market with its diverse range of shapewear options.
6. La Perla
– Market share: 4%
– Italian luxury brand La Perla continues to attract Chinese consumers with its exquisite designs and premium quality shapewear.
7. Maidenform
– Market share: 3%
– Maidenform, a well-known American lingerie brand, remains a popular choice for Chinese consumers looking for affordable and stylish shapewear options.
8. Wolford
– Market share: 2%
– Austrian luxury brand Wolford has gained a loyal following in China for its high-end shapewear products that combine fashion and function.
9. Chantelle
– Market share: 2%
– French lingerie brand Chantelle has seen growth in the Chinese market thanks to its elegant and sophisticated shapewear collections.
10. Hanes
– Market share: 1%
– American apparel brand Hanes has expanded its shapewear offerings in China, catering to a wide range of body types and preferences.
Insights:
The shapewear market in China is expected to continue growing in the coming years, driven by increasing consumer awareness of body image and wellness. With the rise of e-commerce platforms and social media influencers, shapewear brands have greater opportunities to reach Chinese consumers and expand their market share. As the demand for comfortable and stylish shapewear products remains high, companies that focus on innovation and inclusivity are likely to thrive in the competitive Chinese market. By staying abreast of consumer trends and investing in marketing strategies, shapewear brands can capitalize on the growing interest in body-contouring products in China.
Related Analysis: View Previous Industry Report
