Top 10 E-commerce Platforms in Oceania Region 2025

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Written by Robert Gultig

16 December 2025

Introduction:

The e-commerce industry in the Oceania region is experiencing rapid growth, with an increasing number of businesses and consumers turning to online platforms for their shopping needs. According to a recent report, the e-commerce market in Oceania is projected to reach $64 billion by 2025, driven by factors such as the increasing internet penetration rate and changing consumer behavior.

Top 10 E-commerce Platforms in Oceania Region 2025:

1. Amazon Australia
– Market share: 15%
– Amazon Australia continues to dominate the e-commerce market in Oceania, offering a wide range of products and fast delivery options to customers in the region.

2. eBay Australia
– Market share: 10%
– eBay Australia remains a popular choice for online shoppers in Oceania, with a strong presence in the market and a diverse selection of products.

3. Alibaba Group
– Market share: 8%
– Alibaba Group, a major player in the global e-commerce industry, has been expanding its presence in the Oceania region, offering a platform for businesses to sell their products to a wider audience.

4. Woolworths Online
– Market share: 7%
– Woolworths Online, a leading grocery retailer in Oceania, has seen significant growth in its e-commerce sales, with more customers opting for online shopping for groceries.

5. Coles Online
– Market share: 6%
– Coles Online, another major grocery retailer in Oceania, has also experienced a surge in e-commerce sales, as consumers increasingly prefer the convenience of ordering groceries online.

6. Shopify
– Market share: 5%
– Shopify, a popular e-commerce platform for small and medium-sized businesses, has gained traction in the Oceania region, providing a user-friendly platform for businesses to set up their online stores.

7. Myer Online
– Market share: 4%
– Myer Online, a well-known department store in Oceania, has seen growth in its e-commerce sales, offering customers a seamless online shopping experience.

8. Kogan.com
– Market share: 3%
– Kogan.com, an online retailer specializing in electronics and home goods, has established a strong presence in the Oceania e-commerce market, attracting customers with competitive prices and fast shipping.

9. Bunnings Warehouse Online
– Market share: 2%
– Bunnings Warehouse, a leading home improvement retailer in Oceania, has expanded its online presence, allowing customers to shop for a wide range of products from the comfort of their homes.

10. JB Hi-Fi Online
– Market share: 2%
– JB Hi-Fi, a popular electronics retailer in Oceania, has seen growth in its e-commerce sales, offering customers a wide selection of products and competitive prices.

Insights:

The e-commerce market in Oceania is expected to continue its upward trajectory, driven by factors such as the increasing adoption of mobile shopping and the rise of online marketplaces. By 2025, it is projected that the e-commerce market in Oceania will account for 10% of total retail sales in the region. Businesses that invest in their online presence and provide a seamless shopping experience for customers will be well-positioned to capitalize on the growing e-commerce market in Oceania.

Related Analysis: View Previous Industry Report

Author: Robert Gultig in conjunction with ESS Research Team

Robert Gultig is a veteran Managing Director and International Trade Consultant with over 20 years of experience in global trading and market research. Robert leverages his deep industry knowledge and strategic marketing background (BBA) to provide authoritative market insights in conjunction with the ESS Research Team. If you would like to contribute articles or insights, please join our team by emailing support@essfeed.com.
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