Top 10 E-commerce Platforms in United Arab Emirates 2025

Robert Gultig

16 December 2025

Top 10 E-commerce Platforms in United Arab Emirates 2025

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Written by Robert Gultig

16 December 2025

Introduction:

E-commerce platforms have become increasingly popular in the United Arab Emirates, with a growing number of consumers turning to online shopping for convenience and variety. According to a recent study, the e-commerce market in the UAE is expected to reach a value of $17.8 billion by 2025, reflecting the rapid growth of the sector. In this report, we will explore the top 10 e-commerce platforms in the United Arab Emirates in 2025.

Top 10 E-commerce Platforms in United Arab Emirates 2025:

1. Amazon UAE
With a market share of 35%, Amazon UAE is the leading e-commerce platform in the country. Offering a wide range of products and fast delivery services, Amazon has established itself as the go-to online shopping destination for many consumers in the UAE.

2. Noon
Noon is another key player in the UAE e-commerce market, holding a market share of 20%. Known for its competitive prices and exclusive deals, Noon has successfully captured a significant portion of the online shopping market in the country.

3. Souq
Acquired by Amazon in 2017, Souq remains a popular e-commerce platform in the UAE, holding a market share of 15%. With a focus on local products and fast delivery, Souq continues to attract a loyal customer base in the country.

4. Namshi
Specializing in fashion and beauty products, Namshi has carved out a niche for itself in the UAE e-commerce market. With a market share of 10%, Namshi offers a curated selection of trendy brands and fast shipping options.

5. Carrefour UAE
As a leading supermarket chain in the UAE, Carrefour has also made a mark in the e-commerce space. With a market share of 8%, Carrefour UAE provides a wide range of groceries and household items for online shoppers.

6. Sharaf DG
Sharaf DG is a popular electronics retailer in the UAE, offering a wide selection of gadgets and appliances online. With a market share of 5%, Sharaf DG has become a trusted destination for tech-savvy consumers in the country.

7. Jumbo Electronics
Jumbo Electronics is another key player in the UAE e-commerce market, specializing in electronics and appliances. With a market share of 4%, Jumbo Electronics caters to a diverse range of customers with its competitive prices and quality products.

8. Mumzworld
Catering to parents and children, Mumzworld is a leading e-commerce platform in the UAE with a market share of 3%. Offering a wide range of baby products and parenting essentials, Mumzworld has become a trusted resource for families in the country.

9. Ounass
Ounass is a luxury e-commerce platform in the UAE, catering to high-end shoppers with its designer brands and exclusive collections. With a market share of 2%, Ounass offers a premium shopping experience for discerning consumers in the country.

10. Desertcart
Desertcart is a popular online marketplace in the UAE, offering a wide selection of products from international brands. With a market share of 1%, Desertcart provides a convenient shopping experience for customers looking for a variety of products in one place.

Insights:

The e-commerce market in the United Arab Emirates is expected to continue growing rapidly, driven by increasing internet penetration and consumer demand for online shopping. By 2025, the market is projected to reach a value of $17.8 billion, reflecting a significant opportunity for e-commerce platforms to expand their operations and attract new customers. As competition intensifies, e-commerce platforms will need to focus on offering unique products, competitive prices, and efficient delivery services to stay ahead in the market. Additionally, investments in technology and logistics will be crucial for e-commerce platforms to meet the evolving needs of consumers and maintain their competitive edge in the UAE market.

Related Analysis: View Previous Industry Report

Author: Robert Gultig in conjunction with ESS Research Team

Robert Gultig is a veteran Managing Director and International Trade Consultant with over 20 years of experience in global trading and market research. Robert leverages his deep industry knowledge and strategic marketing background (BBA) to provide authoritative market insights in conjunction with the ESS Research Team. If you would like to contribute articles or insights, please join our team by emailing support@essfeed.com.
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