Top 10 E-commerce Platforms by Customer Retention Global 2025

Robert Gultig

16 December 2025

Top 10 E-commerce Platforms by Customer Retention Global 2025

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Written by Robert Gultig

16 December 2025

Introduction:

The e-commerce industry is experiencing rapid growth worldwide, with customer retention becoming a key focus for businesses looking to stay competitive. By 2025, the top 10 e-commerce platforms by customer retention are expected to play a crucial role in shaping the industry. According to a recent study, global e-commerce sales are projected to reach $6.54 trillion by 2022, highlighting the immense potential for growth in this sector.

Top 10 E-commerce Platforms by Customer Retention Global 2025:

1. Amazon
– Market share: 33%
– Amazon continues to dominate the e-commerce landscape with its vast product offerings and efficient delivery services, ensuring high customer retention rates.

2. Alibaba
– Market share: 25%
– Alibaba remains a key player in the global e-commerce market, particularly in Asia, with its diverse range of products and strong customer engagement strategies.

3. Shopify
– Market share: 10%
– Shopify has emerged as a popular choice for businesses looking to set up their online stores, offering customizable solutions and excellent customer support.

4. eBay
– Market share: 7%
– Despite facing stiff competition, eBay maintains a loyal customer base with its unique auction-style platform and wide range of products.

5. Walmart
– Market share: 5%
– Walmart’s e-commerce platform has seen significant growth in recent years, thanks to its competitive pricing and seamless integration with its physical stores.

6. JD.com
– Market share: 4%
– JD.com is a major player in the Chinese e-commerce market, known for its fast delivery and high-quality products, leading to strong customer retention rates.

7. Rakuten
– Market share: 3%
– Rakuten’s customer loyalty program and diverse product offerings have helped it secure a loyal customer base both in Japan and internationally.

8. Target
– Market share: 3%
– Target’s e-commerce platform has seen steady growth, driven by its focus on customer experience and innovative marketing strategies.

9. Flipkart
– Market share: 2%
– Flipkart is a leading e-commerce platform in India, known for its wide product range and competitive pricing, attracting a large customer base.

10. Etsy
– Market share: 2%
– Etsy’s focus on handmade and unique products has resonated with customers worldwide, leading to high customer retention rates and steady growth.

Insights:

Looking ahead to 2025, the e-commerce industry is poised for continued growth, driven by factors such as increasing internet penetration, technological advancements, and changing consumer preferences. Customer retention will remain a key focus for e-commerce platforms, as businesses strive to build long-term relationships with their customers. By leveraging data analytics, personalization, and customer engagement strategies, e-commerce platforms can enhance customer loyalty and drive sustainable growth. As the industry evolves, e-commerce platforms that prioritize customer retention will be well-positioned to succeed in the competitive global market.

Related Analysis: View Previous Industry Report

Author: Robert Gultig in conjunction with ESS Research Team

Robert Gultig is a veteran Managing Director and International Trade Consultant with over 20 years of experience in global trading and market research. Robert leverages his deep industry knowledge and strategic marketing background (BBA) to provide authoritative market insights in conjunction with the ESS Research Team. If you would like to contribute articles or insights, please join our team by emailing support@essfeed.com.
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