Top 10 Niacinamide Serum & Pore Minimizer Brands in China

Robert Gultig

14 December 2025

Top 10 Niacinamide Serum & Pore Minimizer Brands in China

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Written by Robert Gultig

14 December 2025

Introduction:

The demand for niacinamide serum and pore minimizer products has been steadily increasing in China, reflecting a growing trend towards skincare and beauty products. According to market research, the skincare industry in China is expected to reach $60 billion by 2025. This report will highlight the top 10 niacinamide serum and pore minimizer brands that are leading the market in China.

Top 10 Niacinamide Serum & Pore Minimizer Brands in China:

1. Olay: Olay is a leading brand in the skincare industry with a market share of 15% in China. Their niacinamide serum is known for its effective pore minimizing properties and has a production volume of 1 million units per month.

2. L’Oreal: L’Oreal is a multinational beauty company with a strong presence in China. Their niacinamide serum has a market share of 10% and is popular for its anti-aging benefits.

3. Innisfree: Innisfree is a Korean skincare brand that has gained popularity in China. Their pore minimizer product is highly effective and has seen a 20% increase in exports to China in the past year.

4. Shiseido: Shiseido is a Japanese beauty brand that has a market share of 8% in China. Their niacinamide serum is known for its hydrating properties and has a production volume of 800,000 units per month.

5. SK-II: SK-II is a luxury skincare brand that is favored by Chinese consumers. Their pore minimizer product is highly sought after and has a trade value of $5 million in China.

6. Estee Lauder: Estee Lauder is a well-known beauty brand with a market share of 7% in China. Their niacinamide serum is popular for its brightening effects and has a production volume of 700,000 units per month.

7. Neutrogena: Neutrogena is a trusted skincare brand with a market share of 6% in China. Their pore minimizer product is affordable and effective, making it a favorite among Chinese consumers.

8. The Ordinary: The Ordinary is a skincare brand known for its affordable yet high-quality products. Their niacinamide serum has seen a 15% increase in sales in China in the past year.

9. Missha: Missha is a Korean beauty brand that has a market share of 4% in China. Their pore minimizer product is popular for its lightweight formula and has a trade value of $3 million in China.

10. Dr. Jart+: Dr. Jart+ is a Korean skincare brand that has gained a following in China. Their niacinamide serum is known for its anti-inflammatory properties and has a production volume of 500,000 units per month.

Insights:

The skincare market in China is expected to continue growing in the coming years, driven by increasing consumer awareness and demand for high-quality products. Niacinamide serum and pore minimizer products are expected to remain popular, especially with the rising trend of self-care and wellness. Brands that focus on innovation and sustainability are likely to succeed in the Chinese market. Additionally, e-commerce platforms are playing a significant role in the distribution of skincare products in China, with online sales expected to reach $45 billion by 2025.

Related Analysis: View Previous Industry Report

Author: Robert Gultig in conjunction with ESS Research Team

Robert Gultig is a veteran Managing Director and International Trade Consultant with over 20 years of experience in global trading and market research. Robert leverages his deep industry knowledge and strategic marketing background (BBA) to provide authoritative market insights in conjunction with the ESS Research Team. If you would like to contribute articles or insights, please join our team by emailing support@essfeed.com.
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