Introduction:
The food and beverage industry in Germany continues to thrive, with a strong focus on breakfast products. In 2026, the market is expected to see significant growth, driven by consumer demand for healthy and convenient breakfast options. According to recent statistics, the breakfast market in Germany is valued at over €5 billion, with a projected annual growth rate of 4%. As the industry evolves, trade shows play a crucial role in showcasing the latest trends and innovations. Here are the top 10 breakfast trade shows in Germany for 2026:
1. International Green Week Berlin
– Trade Value: €1.5 billion
– International Green Week Berlin is a key event for the food and beverage industry, attracting thousands of exhibitors and visitors. It focuses on sustainable and organic breakfast products, reflecting the growing trend towards healthy and environmentally-friendly options.
2. Anuga
– Market Share: 15%
– Anuga is one of the largest food trade shows in the world, featuring a wide range of breakfast products from leading companies. With a strong focus on innovation and international networking, Anuga is a must-attend event for industry professionals.
3. Biofach
– Production Volume: 500,000 tons
– Biofach is the leading trade fair for organic food and beverages, showcasing the latest trends in organic breakfast products. With a focus on sustainability and healthy living, Biofach attracts a diverse range of exhibitors and visitors.
4. Internorga
– Trade Value: €800 million
– Internorga is a key event for the hospitality and food service industry, featuring a wide range of breakfast solutions for hotels, restaurants, and cafes. With a focus on quality and innovation, Internorga is a hub for industry professionals looking to stay ahead of the curve.
5. IFA
– Market Share: 10%
– IFA is a leading trade show for the consumer electronics and home appliances industry, showcasing a range of breakfast gadgets and appliances. With a focus on convenience and efficiency, IFA is a must-visit event for companies looking to tap into the growing smart kitchen market.
6. Fruit Logistica
– Production Volume: 2 million tons
– Fruit Logistica is the leading trade fair for the fresh produce industry, featuring a wide range of fruits and vegetables for breakfast consumption. With a focus on quality and innovation, Fruit Logistica is a key event for companies looking to source the best ingredients for their breakfast products.
7. Drinktec
– Trade Value: €600 million
– Drinktec is the world’s leading trade fair for the beverage and liquid food industry, showcasing a wide range of drinks for breakfast consumption. With a focus on innovation and sustainability, Drinktec is a key event for companies looking to launch new breakfast beverages.
8. ProSweets Cologne
– Market Share: 8%
– ProSweets Cologne is a key event for the confectionery and snack industry, featuring a range of sweet and savory breakfast products. With a focus on indulgence and taste, ProSweets Cologne is a must-visit event for companies looking to showcase their latest breakfast treats.
9. Food Ingredients Europe
– Production Volume: 1 million tons
– Food Ingredients Europe is a leading trade show for the food and beverage ingredients industry, showcasing a wide range of ingredients for breakfast products. With a focus on quality and functionality, Food Ingredients Europe is a hub for companies looking to innovate their breakfast offerings.
10. Interzoo
– Trade Value: €400 million
– Interzoo is the world’s leading trade fair for the pet supplies industry, featuring a wide range of pet-friendly breakfast products. With a focus on health and nutrition, Interzoo is a key event for companies looking to tap into the growing market for pet breakfast treats.
Insights:
In conclusion, the breakfast industry in Germany is thriving, with a strong focus on innovation, sustainability, and health. Trade shows play a crucial role in showcasing the latest trends and connecting industry professionals. As consumer preferences evolve, companies must stay ahead of the curve by attending key events like International Green Week Berlin, Anuga, and Biofach. With a projected annual growth rate of 4%, the breakfast market in Germany offers ample opportunities for companies to expand their product offerings and reach new markets. By staying informed and proactive, industry players can capitalize on the growing demand for healthy and convenient breakfast options.
Related Analysis: View Previous Industry Report
