Top 10 Laptop Brands in the World 2025

Robert Gultig

11 December 2025

Top 10 Laptop Brands in the World 2025

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Written by Robert Gultig

11 December 2025

Introduction:

The global laptop market is continuously evolving, with new innovations and advancements shaping the landscape. In 2025, the top 10 laptop brands are leading the way in terms of market share and customer preference. According to recent statistics, the global laptop market is projected to reach $150 billion by 2025, with a significant increase in demand for high-performance and portable devices.

Top 10 Laptop Brands in the World 2025:

1. Apple

Apple continues to dominate the laptop market in 2025 with a market share of 25%. Known for its sleek design and innovative features, Apple laptops are highly sought after by consumers worldwide.

2. HP

HP holds the second spot on the list with a market share of 20%. The brand’s diverse range of laptops caters to both personal and professional needs, making it a popular choice among users.

3. Dell

Dell secures the third position with a market share of 15%. The brand’s focus on reliability and performance has helped it maintain a strong presence in the laptop market.

4. Lenovo

Lenovo’s market share stands at 12%, earning it the fourth spot on the list. The brand’s commitment to quality and affordability has made it a preferred choice for many consumers.

5. Asus

Asus holds the fifth position with a market share of 10%. The brand’s focus on gaming laptops has helped it carve a niche for itself in the competitive market.

6. Acer

Acer’s market share is at 8%, putting it in the sixth position on the list. The brand’s range of budget-friendly laptops appeals to price-conscious consumers.

7. Microsoft

Microsoft secures the seventh spot with a market share of 5%. The brand’s Surface lineup continues to gain popularity for its innovative design and functionality.

8. Samsung

Samsung holds the eighth position with a market share of 3%. The brand’s laptops are known for their durability and performance, making them a reliable choice for users.

9. Sony

Sony’s market share stands at 2%, earning it the ninth spot on the list. The brand’s premium laptops are favored by users who prioritize style and performance.

10. Toshiba

Toshiba rounds out the top 10 list with a market share of 1%. The brand’s focus on user-friendly features and affordability has helped it maintain a presence in the competitive market.

Insights:

The laptop market is expected to witness further growth in the coming years, driven by the increasing demand for portable computing devices. With advancements in technology and design, consumers can expect a wider range of options to choose from. Additionally, the rise of remote work and online learning is likely to fuel the demand for laptops, leading to continued innovation and competition among the top brands. By staying ahead of trends and meeting consumer needs, these top 10 laptop brands are well-positioned to maintain their dominance in the market.

Related Analysis: View Previous Industry Report

Author: Robert Gultig in conjunction with ESS Research Team

Robert Gultig is a veteran Managing Director and International Trade Consultant with over 20 years of experience in global trading and market research. Robert leverages his deep industry knowledge and strategic marketing background (BBA) to provide authoritative market insights in conjunction with the ESS Research Team. If you would like to contribute articles or insights, please join our team by emailing support@essfeed.com.
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