Top 10 Tea and Herbal Extracts Companies in Japan

User avatar placeholder
Written by Robert Gultig

30 November 2025

Introduction:

The tea and herbal extracts market in Japan continues to thrive, with a growing demand for natural and healthy products. According to recent data, the market size for tea and herbal extracts in Japan is estimated to be around $1.5 billion, with an annual growth rate of 5%. Consumers are increasingly turning to tea and herbal extracts for their numerous health benefits and unique flavors.

Top 10 Tea and Herbal Extracts Companies in Japan:

1. Ito En: As one of the largest tea companies in Japan, Ito En dominates the market with a production volume of over 500,000 tons of tea leaves annually. The company’s wide range of products and strong brand presence have solidified its position as a market leader.

2. Suntory: Known for its innovative tea blends and high-quality herbal extracts, Suntory holds a significant market share in Japan. The company’s focus on sustainability and premium ingredients has resonated well with consumers, driving its growth in the market.

3. Kirin: Kirin’s diverse portfolio of tea and herbal extracts caters to a wide range of consumer preferences. With a strong emphasis on health and wellness, the company has seen a steady increase in exports to international markets.

4. ASAHI Group: ASAHI Group’s tea and herbal extracts division has shown impressive growth in recent years, with a market share of 15% in Japan. The company’s commitment to product innovation and quality has helped it stand out in a competitive market.

5. Unilever Japan: Unilever’s tea and herbal extracts brands, such as Lipton and PG Tips, have a strong presence in the Japanese market. The company’s global expertise in tea production and distribution has contributed to its success in Japan.

6. Aiya: Specializing in matcha and other traditional Japanese teas, Aiya has gained popularity both domestically and internationally. The company’s focus on organic and sustainable practices has resonated well with health-conscious consumers.

7. Yamamotoyama: With a history dating back to 1690, Yamamotoyama is one of the oldest tea companies in Japan. The company’s commitment to traditional tea-making methods and high-quality ingredients has positioned it as a trusted brand in the market.

8. Kao Corporation: Kao Corporation’s tea and herbal extracts division has seen steady growth in recent years, with a focus on premium products and innovative packaging. The company’s strong distribution network has helped it reach a wide range of consumers.

9. Marukyu Koyamaen: Known for its premium green teas and herbal extracts, Marukyu Koyamaen has a loyal customer base in Japan. The company’s dedication to quality and craftsmanship has earned it a reputation for excellence in the market.

10. Mitsui Norin: Mitsui Norin’s tea and herbal extracts business has shown strong growth in recent years, with a focus on sustainable sourcing and production practices. The company’s commitment to social responsibility has resonated well with consumers.

Insights:

Looking ahead, the tea and herbal extracts market in Japan is expected to continue its growth trajectory, driven by increasing consumer awareness of health benefits and sustainability issues. According to industry forecasts, the market size is projected to reach $2 billion by 2025, with a focus on premium and organic products. Companies that can adapt to changing consumer preferences and innovate in product development are likely to thrive in this competitive market.

Related Analysis: View Previous Industry Report

Author: Robert Gultig in conjunction with ESS Research Team

Robert Gultig is a veteran Managing Director and International Trade Consultant with over 20 years of experience in global trading and market research. Robert leverages his deep industry knowledge and strategic marketing background (BBA) to provide authoritative market insights in conjunction with the ESS Research Team. If you would like to contribute articles or insights, please join our team by emailing support@essfeed.com.
View Robert’s LinkedIn Profile →