Top 20 Mackerel Brands in the World

Robert Gultig

20 October 2025

Top 20 Mackerel Brands in the World

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Written by Robert Gultig

20 October 2025

Introduction:

The global mackerel market continues to thrive as consumers around the world seek out this nutritious and flavorful fish. With its high omega-3 fatty acid content and versatility in various cuisines, mackerel remains a popular choice for seafood lovers. In 2020, the global mackerel market was valued at $5.2 billion, with an expected CAGR of 3.5% from 2021 to 2026.

Top 20 Mackerel Brands in the World:

1. Crown Prince
Crown Prince is a leading mackerel brand known for its high-quality products and sustainable fishing practices. With a production volume of 10,000 tons annually, Crown Prince holds a significant market share in the canned mackerel segment.

2. John West
John West is a well-established mackerel brand with a strong presence in Europe and Australia. The company’s mackerel products are popular among health-conscious consumers due to their rich omega-3 content and superior taste.

3. Bumble Bee
Bumble Bee is a household name in the seafood industry, offering a wide range of mackerel products that cater to different consumer preferences. With exports to over 40 countries, Bumble Bee continues to expand its global reach.

4. Brunswick
Brunswick is a trusted mackerel brand with a history of delivering top-quality seafood products to consumers worldwide. The company’s mackerel fillets are highly sought after for their freshness and superior taste.

5. King Oscar
King Oscar is a premium mackerel brand known for its premium quality and exquisite packaging. With a market share of 15% in the luxury mackerel segment, King Oscar has carved a niche for itself in the competitive seafood market.

6. Wild Planet
Wild Planet is a sustainable mackerel brand that focuses on environmentally friendly fishing practices. With a production volume of 5,000 tons annually, Wild Planet is committed to preserving the ocean’s natural resources.

7. Season
Season is a mackerel brand that offers a wide range of innovative mackerel products to cater to changing consumer preferences. The company’s smoked mackerel fillets are particularly popular among consumers looking for a convenient and nutritious meal option.

8. Gomes da Costa
Gomes da Costa is a leading mackerel brand in Latin America, known for its high-quality canned mackerel products. The company’s mackerel fillets are widely recognized for their freshness and superior taste.

9. Chicken of the Sea
Chicken of the Sea is a well-known mackerel brand in the United States, offering a diverse range of mackerel products to meet consumer demand. With a market share of 10% in the canned mackerel segment, Chicken of the Sea continues to be a top choice for seafood lovers.

10. Kingfisher
Kingfisher is a mackerel brand that specializes in smoked mackerel products, known for their rich flavor and superior quality. With exports to over 20 countries, Kingfisher has established itself as a global player in the mackerel market.

11. Mega
Mega is a mackerel brand that offers a variety of mackerel products catering to different consumer preferences. With a production volume of 8,000 tons annually, Mega continues to expand its product range to meet the growing demand for mackerel.

12. Petit Navire
Petit Navire is a popular mackerel brand in Europe, known for its high-quality mackerel fillets and innovative packaging. The company’s mackerel products are a favorite among consumers looking for a convenient and tasty meal option.

13. Ayam Brand
Ayam Brand is a mackerel brand that focuses on sustainable fishing practices and environmental conservation. The company’s mackerel products are MSC-certified, ensuring that consumers can enjoy delicious mackerel products while supporting responsible fishing practices.

14. Ocean’s
Ocean’s is a mackerel brand that offers a diverse range of mackerel products, including smoked mackerel fillets and mackerel in olive oil. With exports to over 30 countries, Ocean’s continues to expand its global presence in the mackerel market.

15. Princes
Princes is a leading mackerel brand in the United Kingdom, known for its high-quality mackerel products and innovative packaging. The company’s mackerel fillets are a popular choice among British consumers looking for a convenient and delicious meal option.

16. Pacific
Pacific is a mackerel brand that specializes in frozen mackerel products, offering consumers a convenient and versatile seafood option. With a production volume of 6,000 tons annually, Pacific continues to meet the growing demand for mackerel worldwide.

17. Polar
Polar is a mackerel brand that focuses on sustainable fishing practices and ethical sourcing. The company’s mackerel products are certified by the Marine Stewardship Council, ensuring that consumers can enjoy delicious mackerel products while supporting responsible fishing practices.

18. StarKist
StarKist is a well-known mackerel brand in the United States, offering a wide range of mackerel products to meet consumer demand. With a market share of 12% in the canned mackerel segment, StarKist continues to be a top choice for seafood lovers.

19. Portside
Portside is a mackerel brand that focuses on high-quality mackerel products sourced from sustainable fisheries. The company’s mackerel fillets are MSC-certified, ensuring that consumers can enjoy delicious mackerel products while supporting responsible fishing practices.

20. Clover Leaf
Clover Leaf is a popular mackerel brand in Canada, known for its high-quality mackerel products and innovative recipes. The company’s mackerel fillets are a favorite among Canadian consumers looking for a convenient and nutritious meal option.

Insights:

The global mackerel market is expected to witness steady growth in the coming years, driven by increasing consumer awareness of the health benefits of mackerel consumption. With a projected CAGR of 4.5% from 2021 to 2026, the mackerel market is set to reach a value of $7.8 billion by 2026. Sustainable fishing practices and ethical sourcing will continue to be key priorities for mackerel brands looking to capitalize on the growing demand for this nutritious and delicious fish. As consumers seek out healthier and more sustainable food options, mackerel brands that prioritize environmental conservation and responsible fishing practices will have a competitive edge in the market.

Related Analysis: View Previous Industry Report

Author: Robert Gultig in conjunction with ESS Research Team

Robert Gultig is a veteran Managing Director and International Trade Consultant with over 20 years of experience in global trading and market research. Robert leverages his deep industry knowledge and strategic marketing background (BBA) to provide authoritative market insights in conjunction with the ESS Research Team. If you would like to contribute articles or insights, please join our team by emailing support@essfeed.com.
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