Vic Real Estate Market Slows as Sellers Await Seasonal Turnaround

Robert Gultig

11 July 2025

Vic Real Estate Market Slows as Sellers Await Seasonal Turnaround

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Written by Robert Gultig

11 July 2025

The Victorian rural property market is currently facing challenges as it waits for drought-breaking rain. This has led to a slowdown in transaction volumes and a shift in property values across different grades of assets. Despite some regions receiving good rainfall, many producers are still struggling with the aftermath of the drought. In this article, we will explore the impact of these conditions on the food and beverage trade, supply chains, sustainability efforts, and the strategic outlook for the industry.

Challenges and Opportunities in the Victorian Rural Property Market

Jock Grimshaw, an agent at JLL Agribusiness, notes that the prolonged drought has led to a consolidation of properties as producers rationalize their holdings. This has resulted in a widening gap between the values of premium properties and lower-grade assets. The market is experiencing a separation based on the quality of the properties, with premium assets still holding their value compared to others.

Nick Adamson from Charles Stewart Real Estate highlights the severity of the drought in parts of western Victoria, with some areas experiencing the worst conditions in living memory. The lack of confidence in the market has led to a quiet period with fewer transactions and longer days on the market. Despite this, strong commodity prices and favorable economic conditions offer hope for a rebound in the agricultural sector.

Impacts on Supply Chains and Sustainability

Wayne Driscoll of AWN discusses the challenges faced by producers in the Wimmera region, where seasonal conditions are well below average. The downturn in conditions has slowed property sales and listings, with prices dropping by up to 20 percent in some cases. The lack of rain has also affected crop and pasture growth, forcing producers to sell livestock and reduce breeding components.

Marty Deacon of Elders reports that despite the dry conditions, there is still interest in rural properties, with inquiries coming from local and corporate buyers looking to expand their portfolios. However, finance approvals have become a hurdle due to the uncertainty in the market. Prices have remained stable, but confidence has taken a hit, affecting the overall market sentiment.

Strategic Outlook for the Food and Beverage Industry

The current challenges in the Victorian rural property market have implications for the food and beverage industry. Supply chain disruptions due to the drought can impact the availability and prices of agricultural products. Producers may need to adjust their sourcing strategies and explore alternative supply sources to mitigate risks.

Sustainability efforts in the industry are also crucial in the face of changing climate conditions. Producers will need to focus on water conservation, soil health, and resource management to ensure long-term viability. Investing in sustainable practices can help mitigate the impact of droughts and other climate-related challenges.

Industry Analysis and Conclusion

The ongoing drought in Victoria is likely to have a ripple effect on global pricing, logistics, and food and beverage planning. As property values fluctuate and supply chains are disrupted, businesses in the industry will need to adapt to the changing landscape. Producers, suppliers, and retailers should collaborate to ensure a resilient and sustainable food supply chain.

In conclusion, the challenges in the Victorian rural property market highlight the importance of resilience and adaptation in the food and beverage industry. By focusing on sustainability, strategic planning, and collaboration, businesses can navigate through uncertain times and emerge stronger in the face of adversity.

Related Analysis: View Previous Industry Report

Author: Robert Gultig in conjunction with ESS Research Team

Robert Gultig is a veteran Managing Director and International Trade Consultant with over 20 years of experience in global trading and market research. Robert leverages his deep industry knowledge and strategic marketing background (BBA) to provide authoritative market insights in conjunction with the ESS Research Team. If you would like to contribute articles or insights, please join our team by emailing support@essfeed.com.
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