Introduction
The strawberry market has shown remarkable growth in recent years, driven by an increase in consumer demand for fresh berries. Factors such as health consciousness, the popularity of organic and locally sourced produce, and the versatility of strawberries in various culinary applications have all contributed to the rise in consumption. This report explores the top 10 strawberry markets with the highest consumer demand, focusing on specific data, financial metrics, and volume trends.
1. United States
The United States is the largest market for strawberries globally, accounting for approximately 30% of the world’s strawberry production. In 2022, the U.S. strawberry market was valued at around $3.6 billion, with a projected annual growth rate of 4.5% through 2027.
The leading strawberry-producing states include California, Florida, and North Carolina. California alone produces around 90% of the nation’s strawberries. In 2022, California’s strawberry production reached approximately 1.9 billion pounds, with a market price averaging $1.90 per pound.
The increasing popularity of strawberry-based products, such as jams, jellies, and smoothies, has also fueled demand. Additionally, the rise of e-commerce has made it easier for consumers to access fresh strawberries year-round.
2. Mexico
Mexico is the second-largest strawberry producer globally, with a market value of approximately $1.5 billion in 2022. The country has seen a steady increase in strawberry exports, particularly to the United States and Canada, thanks to its favorable climate and extended growing season.
In 2022, Mexico produced around 350,000 metric tons of strawberries, with the State of Baja California being the leading producer. The export volume of strawberries from Mexico reached approximately 120,000 metric tons, accounting for over 30% of the total production.
Mexican strawberries are highly sought after for their quality and flavor, and the market is projected to grow at a rate of 5% annually over the next five years.
3. Spain
Spain ranks third in global strawberry production, with a market value estimated at $650 million in 2022. The country’s strawberry production has been on the rise, particularly in the Huelva region, which is known for its fertile soil and favorable climate conditions.
In 2022, Spain produced approximately 300,000 metric tons of strawberries, exporting around 90% of its production to other European countries. The main export markets include Germany, France, and the United Kingdom.
The Spanish strawberry market is expected to grow at a compound annual growth rate (CAGR) of 4% over the next five years, driven by increasing consumer preferences for fresh and organic produce.
4. Turkey
Turkey has emerged as a significant player in the global strawberry market, with a market value of around $400 million in 2022. The country has seen rapid growth in strawberry production, with a focus on exporting to European markets.
In 2022, Turkey produced approximately 250,000 metric tons of strawberries, with the majority of the production occurring in the regions of Bursa and Antalya. The export volume reached around 50,000 metric tons, primarily to countries such as Germany, the Netherlands, and the United Kingdom.
Turkey’s strawberry market is expected to grow at a CAGR of 6% through 2027, driven by increasing demand for fresh strawberries in Europe and the development of new cultivation techniques.
5. Poland
Poland is one of the leading strawberry producers in Europe, with a market value of approximately $350 million in 2022. The country’s favorable climate conditions and rich soil make it ideal for strawberry cultivation.
In 2022, Poland produced around 200,000 metric tons of strawberries, with a significant portion exported to Western European countries. The main export markets include Germany, the Netherlands, and the United Kingdom.
Poland’s strawberry market is expected to grow at a CAGR of 5% over the next five years, driven by increasing consumer awareness of the health benefits of strawberries and the growing popularity of organic farming practices.
6. Japan
Japan has a high consumer demand for strawberries, with a market value of approximately $300 million in 2022. The country’s unique strawberry varieties, such as the “Tochi Otome” and “Akihime,” are highly prized for their sweetness and quality.
In 2022, Japan produced around 120,000 metric tons of strawberries, with a significant portion sold directly to consumers through local markets and supermarkets. The average retail price for strawberries in Japan is approximately $4.50 per pound, reflecting the high demand for premium quality fruits.
Japan’s strawberry market is projected to grow at a CAGR of 3% through 2027, driven by increasing consumer interest in health and wellness, as well as the popularity of strawberry-based desserts and pastries.
7. South Korea
South Korea’s strawberry market has seen significant growth, with a market value of approximately $250 million in 2022. The country’s consumers are increasingly seeking fresh and nutritious produce, contributing to the rising demand for strawberries.
In 2022, South Korea produced around 80,000 metric tons of strawberries, with the majority of production occurring in the Gyeonggi Province. The export volume reached approximately 10,000 metric tons, primarily to Japan and other Asian countries.
The South Korean strawberry market is expected to grow at a CAGR of 4% over the next five years, driven by increasing consumer interest in healthy eating and the popularity of strawberry-flavored products.
8. China
China has emerged as a significant player in the global strawberry market, with a market value of approximately $200 million in 2022. The country’s strawberry production has been increasing steadily, with a focus on both domestic consumption and exports.
In 2022, China produced around 300,000 metric tons of strawberries, with key production regions including Shandong, Hebei, and Zhejiang. The domestic consumption of strawberries has been on the rise, particularly in urban areas where consumers are increasingly health-conscious.
China’s strawberry market is projected to grow at a CAGR of 5% through 2027, driven by rising disposable incomes and changing dietary habits.
9. Canada
Canada is experiencing a growing demand for strawberries, with a market value of approximately $150 million in 2022. The country has seen an increase in local strawberry production, with a focus on organic farming practices.
In 2022, Canada produced around 30,000 metric tons of strawberries, with the majority grown in Quebec and Ontario. The average retail price for strawberries in Canada is approximately $3.00 per pound.
The Canadian strawberry market is expected to grow at a CAGR of 4% over the next five years, driven by increasing consumer preferences for locally sourced and organic produce.
10. Italy
Italy rounds out the top ten strawberry markets, with a market value of approximately $100 million in 2022. The country has a rich culinary tradition that incorporates strawberries into various dishes, driving consumer demand.
In 2022, Italy produced around 50,000 metric tons of strawberries, primarily in the southern regions such as Campania and Calabria. The export volume reached approximately 10,000 metric tons, with key markets including Germany and France.
Italy’s strawberry market is projected to grow at a CAGR of 3% through 2027, driven by increasing awareness of the health benefits of strawberries and the growing trend of sustainable farming practices.
Conclusion
The global strawberry market is poised for continued growth, driven by increasing consumer demand for fresh, healthy, and versatile produce. The top 10 markets highlighted in this report demonstrate a diverse range of production capabilities and consumer preferences. As health consciousness rises and the popularity of strawberries continues to grow, these markets are likely to see sustained demand and investment in strawberry cultivation and distribution.
For more in-depth insights into the global strawberry industry, you can read more about the trends, challenges, and market outlook at the following link:
