The California Avocado Commission has recently forecasted that the 2025 California avocado harvest will yield an impressive 375 million pounds, despite early season setbacks caused by extreme winds. This estimate marks the largest crop projection for locally grown avocados since 2020. The organization credits this optimistic outlook to the investments made by California avocado growers, who have expanded their orchards and enhanced their per-acre yield.

While natural factors will play a role in determining the size of the fruit, growers are anticipating favorable weather conditions. Some growers have even begun harvesting their avocados in preparation for Big Game promotions during the upcoming Super Bowl. The Commission is confident that these efforts will contribute to a successful and abundant harvest.

In addition to the promising harvest forecast, the California Avocado Commission has unveiled its latest iteration of the “What’s Inside a California Avocado” creative campaign. This campaign will be showcased through advertising and social media platforms in the spring, leading up to the peak availability of avocados in the spring and summer months.

Terry Splane, Vice President of Marketing at the California Avocado Commission, expressed enthusiasm for the upcoming season, stating, “With a projected increase in volume compared to recent years, we are eager to support our loyal partners and engage with new customers whose priorities align with ours. We are excited to implement innovative strategies in our customer programs and consumer marketing initiatives.”

The Commission is gearing up for a season of heightened creativity and strategic partnerships, aiming to reach a broader audience and expand their market presence. The peak availability of California avocados is anticipated to be during the spring and summer months, offering consumers a plentiful supply of fresh, locally grown fruit.

As the industry prepares for a bountiful harvest, stakeholders are encouraged to stay informed and engaged by subscribing to the California Avocado Commission’s newsletter. This subscription will provide updates on industry trends, harvest progress, and marketing initiatives, keeping subscribers informed and connected to the latest developments in the California avocado market.

Overall, the California avocado industry is poised for a successful season in 2025, with record-breaking harvest projections and innovative marketing campaigns driving growth and consumer engagement. By leveraging the expertise and dedication of local growers, the industry is well-positioned to meet the increasing demand for California avocados and deliver high-quality fruit to consumers nationwide. Subscribe to stay informed and be part of the exciting journey ahead in the world of California avocados.