Caffè Nero, a premium coffee house in the UK, has recently announced record-breaking sales for the five-week Christmas trading period. The company experienced two record sales weeks and achieved its highest ever single day of trading on Saturday 30th November. Overall sales for this period were up by an impressive 14% compared to the previous year.

During the festive weeks from November 25th to December 30th, 2024, Caffè Nero saw like-for-like sales increase by 9% compared to the same period in the previous year. Additionally, for the first time ever, the company recorded sales of over £9 million in a single week for two consecutive weeks. The highlight of the period was the highest ever single day of sales at £1.5 million, which is equivalent to the company’s first full year of trading in 1997.

Caffè Nero also set a record for the number of customers served in a single week during the week of December 9th. Over 2 million customers were served in the UK in a single week for the first time, representing a 3.3% increase in customer growth compared to the previous year. Impressively, over 40% of all transactions during this period were made through the company’s app.

Founder and Group CEO, Gerry Ford, expressed his satisfaction with the company’s performance during the festive period despite challenging economic conditions and disruptive storms. He attributed the success to the dedication of the store teams and the impact of the festive menu. Ford highlighted that Caffè Nero not only served 2 million customers during the festive period but also sold 175,000 Tiramisu Lattes and 100,000 mince pies.

The positive sales figures and customer growth reflect Caffè Nero’s continued success in gaining market share and expanding its customer base. The company’s commitment to quality and innovation, as demonstrated by its festive menu offerings, has resonated well with consumers and contributed to the record-breaking performance.

In conclusion, Caffè Nero’s exceptional sales results for the Christmas trading period underscore its position as a leading coffee brand in the UK market. The company’s focus on customer experience, product quality, and innovation has been key to its success and will continue to drive its growth in the future. With a strong performance during the festive season, Caffè Nero is well-positioned for continued success and expansion in the competitive coffee industry.