Poultry Consumption Trends in the EU: A Look into the Future
According to the latest projections, poultry consumption in the European Union (EU) is expected to increase by 0.5% per year, marking a significant growth trend in the coming years. These projections are based on the findings of the EU Agricultural Outlook report for the period 2024-2035.
In 2024, EU poultry production witnessed a steady increase, driven by factors such as stable demand, favorable feed costs, and output prices. This growth trajectory is expected to continue, with changes in consumption patterns and expanding export opportunities contributing to a projected increase of 770,000 tons in EU poultry production by 2035. This translates to a growth rate of 0.5% per year from the 2022-2024 average.
However, it is important to note that this growth will not be uniform across all EU regions, as a stricter environmental legislative framework and a shift towards less intensive production systems will limit production expansion in certain areas. Additionally, the threat of Highly Pathogenic Avian Influenza (HPAI) looms large, with experts warning of a potential year-round incidence that could pose challenges to the poultry sector, especially free-range production systems.
Despite these challenges, the outlook for EU poultry consumption remains positive. The projected increase of 0.5% per year from the 2022-2024 average to 2035 is indicative of changing consumption patterns and evolving consumer preferences. This growth is expected to result in a rise in annual per capita consumption from 24.2 kg to 25.8 kg, reflecting an increasing demand for poultry products among EU consumers.
Looking ahead, the poultry industry in the EU is poised for continued growth, fueled by a combination of domestic demand, export opportunities, and evolving production practices. As the sector navigates challenges such as environmental regulations and disease outbreaks, stakeholders will need to adopt proactive measures to ensure sustainable growth and resilience in the face of uncertainty.
In conclusion, the projected increase in poultry consumption in the EU highlights the resilience and adaptability of the poultry industry in responding to changing market dynamics and consumer demands. By staying abreast of emerging trends and implementing strategic measures, the EU poultry sector can capitalize on new opportunities and drive continued growth in the years to come.
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