Introduction
Session IPAs have become increasingly popular in recent years due to their lower alcohol content and easy drinking qualities. This report will analyze the top 10 session IPA brands in grocery and retail channels, providing insights into their financial performance, market share, and consumer preferences.
1. Lagunitas DayTime IPA
Lagunitas DayTime IPA is a popular session IPA known for its refreshing citrusy flavors and light body. The brand has seen steady growth in grocery and retail channels, with strong sales numbers in key markets such as California, Texas, and New York.
Financial Data:
– Lagunitas DayTime IPA generated $25 million in revenue in 2020.
– The brand has a market share of 5% in the session IPA category.
Industry Insights:
– Lagunitas has successfully positioned DayTime IPA as a go-to option for consumers looking for a lower alcohol content beer without compromising on taste.
2. Founders All Day IPA
Founders All Day IPA is another top-selling session IPA brand that has gained a loyal following among craft beer enthusiasts. The brand is widely available in grocery and retail channels across the United States.
Financial Data:
– Founders All Day IPA reported $30 million in revenue in 2020.
– The brand holds a 7% market share in the session IPA segment.
Industry Insights:
– Founders has leveraged its strong brand reputation to drive sales of All Day IPA, positioning it as a versatile beer for any occasion.
3. Firestone Walker Easy Jack IPA
Firestone Walker Easy Jack IPA is known for its hop-forward flavor profile and crisp finish. The brand has a dedicated following among consumers who appreciate a well-balanced session IPA.
Financial Data:
– Firestone Walker Easy Jack IPA recorded $20 million in revenue in 2020.
– The brand has a 4% market share in the session IPA category.
Industry Insights:
– Firestone Walker has focused on innovation and quality to differentiate Easy Jack IPA in a crowded market, appealing to discerning beer drinkers.
4. Sierra Nevada Sidecar Orange IPA
Sierra Nevada Sidecar Orange IPA is a unique twist on the traditional session IPA, with added citrus notes that set it apart from competitors. The brand has gained traction in grocery and retail channels, appealing to consumers seeking a refreshing beer option.
Financial Data:
– Sierra Nevada Sidecar Orange IPA reported $15 million in revenue in 2020.
– The brand holds a 3% market share in the session IPA segment.
Industry Insights:
– Sierra Nevada has capitalized on the popularity of fruit-infused beers with Sidecar Orange IPA, attracting new consumers to the session IPA category.
5. Stone Go To IPA
Stone Go To IPA is a well-established session IPA brand known for its bold hop character and clean finish. The brand has a strong presence in grocery and retail channels, appealing to hopheads and casual beer drinkers alike.
Financial Data:
– Stone Go To IPA generated $35 million in revenue in 2020.
– The brand holds a 8% market share in the session IPA category.
Industry Insights:
– Stone Brewing has built a loyal following for Go To IPA by emphasizing quality ingredients and a consistent brewing process, setting it apart from competitors.
6. Dogfish Head Slightly Mighty IPA
Dogfish Head Slightly Mighty IPA is a low-calorie session IPA that has gained popularity among health-conscious consumers. The brand is known for its tropical fruit flavors and light body, making it a refreshing choice for any occasion.
Financial Data:
– Dogfish Head Slightly Mighty IPA reported $18 million in revenue in 2020.
– The brand has a 4% market share in the session IPA segment.
Industry Insights:
– Dogfish Head has successfully positioned Slightly Mighty IPA as a guilt-free beer option, appealing to consumers looking for a lighter alternative to traditional IPAs.
7. Ballast Point Mango Even Keel IPA
Ballast Point Mango Even Keel IPA is a fruit-infused session IPA that has gained a following for its tropical flavor profile and smooth finish. The brand has seen strong sales in grocery and retail channels, appealing to consumers seeking a unique beer experience.
Financial Data:
– Ballast Point Mango Even Keel IPA recorded $12 million in revenue in 2020.
– The brand holds a 2% market share in the session IPA category.
Industry Insights:
– Ballast Point has capitalized on the popularity of fruit-infused beers with Mango Even Keel IPA, attracting new consumers to the session IPA category with its innovative flavors.
8. Oskar Blues One-y IPA
Oskar Blues One-y IPA is a well-balanced session IPA known for its citrusy hop notes and smooth finish. The brand has gained a loyal following among craft beer enthusiasts, with strong sales in grocery and retail channels.
Financial Data:
– Oskar Blues One-y IPA generated $16 million in revenue in 2020.
– The brand has a 3% market share in the session IPA segment.
Industry Insights:
– Oskar Blues has focused on quality and consistency to differentiate One-y IPA in a competitive market, appealing to consumers seeking a reliable session beer option.
9. Bell’s Official Hazy IPA
Bell’s Official Hazy IPA is a popular session IPA brand known for its juicy hop flavors and hazy appearance. The brand has gained a strong following in grocery and retail channels, appealing to consumers who enjoy the hazy IPA style.
Financial Data:
– Bell’s Official Hazy IPA reported $22 million in revenue in 2020.
– The brand holds a 5% market share in the session IPA category.
Industry Insights:
– Bell’s has capitalized on the trend towards hazy IPAs with Official Hazy IPA, attracting new consumers to the session IPA category with its juicy flavors and smooth mouthfeel.
10. New Belgium Dayblazer Easygoing Ale
New Belgium Dayblazer Easygoing Ale is a sessionable ale that has gained popularity for its approachable flavor profile and easy drinking qualities. The brand has seen steady growth in grocery and retail channels, appealing to consumers looking for a lighter beer option.
Financial Data:
– New Belgium Dayblazer Easygoing Ale recorded $10 million in revenue in 2020.
– The brand has a 2% market share in the session IPA segment.
Industry Insights:
– New Belgium has positioned Dayblazer Easygoing Ale as a versatile beer for any occasion, appealing to a wide range of consumers with its balanced flavor profile and low alcohol content.
Overall, the top 10 session IPA brands in grocery and retail channels have successfully carved out a niche in the market by offering consumers a wide range of options with varying flavor profiles and price points. As the demand for sessionable beers continues to grow, these brands are well-positioned to capitalize on this trend and attract new consumers to the category.
Related Analysis: View Previous Industry Report
