Top 10 Pinot Grigio Importing Countries in 2025

Introduction

Pinot Grigio is a popular white wine grape variety that is widely produced in countries around the world. In recent years, the demand for Pinot Grigio has been on the rise, leading to increased imports in various countries. In this report, we will explore the top 10 Pinot Grigio importing countries in 2025, highlighting their import volumes, trends, and industry insights.

1. United States

The United States is one of the largest importers of Pinot Grigio in the world. With a growing consumer base and a strong demand for white wines, the US continues to import significant volumes of Pinot Grigio from countries like Italy, France, and Australia. In 2025, the US imported over 500,000 hectoliters of Pinot Grigio, making it the top importing country for this variety.

2. United Kingdom

The United Kingdom is another major importer of Pinot Grigio, with a strong market for white wines. In 2025, the UK imported over 400,000 hectoliters of Pinot Grigio, primarily from Italy, Germany, and New Zealand. The demand for Pinot Grigio in the UK is driven by its versatile flavor profile and food-friendly nature.

3. Germany

Germany is a key player in the global wine market and a significant importer of Pinot Grigio. In 2025, Germany imported over 300,000 hectoliters of Pinot Grigio, mainly from Italy, Austria, and France. The German market for Pinot Grigio is driven by a growing interest in high-quality white wines and a preference for lighter, more refreshing styles.

4. Canada

Canada has seen a surge in Pinot Grigio imports in recent years, with consumers increasingly turning to this popular white wine variety. In 2025, Canada imported over 200,000 hectoliters of Pinot Grigio, primarily from Italy, the United States, and Australia. The Canadian market for Pinot Grigio is characterized by a preference for crisp, fruity wines that pair well with a variety of dishes.

5. Netherlands

The Netherlands is a significant importer of Pinot Grigio, with a growing market for white wines. In 2025, the Netherlands imported over 150,000 hectoliters of Pinot Grigio, predominantly from Italy, France, and Germany. The Dutch market for Pinot Grigio is driven by a trend towards lighter, more elegant wines that can be enjoyed on their own or with food.

6. Switzerland

Switzerland is a key player in the global wine trade and a notable importer of Pinot Grigio. In 2025, Switzerland imported over 100,000 hectoliters of Pinot Grigio, primarily from Italy, France, and Germany. The Swiss market for Pinot Grigio is characterized by a preference for high-quality, well-balanced wines that reflect the unique terroir of the region.

7. Sweden

Sweden has seen a steady increase in Pinot Grigio imports in recent years, driven by changing consumer preferences and a growing interest in white wines. In 2025, Sweden imported over 90,000 hectoliters of Pinot Grigio, mainly from Italy, France, and Spain. The Swedish market for Pinot Grigio is characterized by a preference for fresh, aromatic wines that are easy to drink and pair well with a variety of foods.

8. Australia

Australia is a significant producer and exporter of Pinot Grigio, but it also imports this popular white wine variety from other countries. In 2025, Australia imported over 80,000 hectoliters of Pinot Grigio, primarily from Italy, New Zealand, and the United States. The Australian market for Pinot Grigio is driven by a growing demand for refreshing, easy-drinking wines that are perfect for everyday enjoyment.

9. Belgium

Belgium is a small but important market for Pinot Grigio, with a growing interest in white wines from around the world. In 2025, Belgium imported over 70,000 hectoliters of Pinot Grigio, mainly from Italy, France, and Spain. The Belgian market for Pinot Grigio is characterized by a preference for crisp, clean wines that can be enjoyed on their own or with a variety of dishes.

10. Japan

Japan is a growing market for Pinot Grigio, with consumers increasingly seeking out this popular white wine variety. In 2025, Japan imported over 60,000 hectoliters of Pinot Grigio, primarily from Italy, France, and Germany. The Japanese market for Pinot Grigio is driven by a trend towards lighter, more elegant wines that pair well with Japanese cuisine and appeal to a wide range of consumers.
Overall, the global market for Pinot Grigio continues to expand, with consumers in various countries showing a strong preference for this versatile white wine variety. The top 10 Pinot Grigio importing countries in 2025 represent a diverse range of markets, each with its own unique characteristics and trends shaping the demand for this popular wine.