Top 10 herbal liqueurs brands imported in Europe

Robert Gultig

9 May 2025

Top 10 herbal liqueurs brands imported in Europe

User avatar placeholder
Written by Robert Gultig

9 May 2025

Top 10 Herbal Liqueurs Brands Imported in Europe

Introduction

Herbal liqueurs have a long history in Europe, with many brands originating from countries such as Italy, France, and Germany. These liqueurs are known for their unique blend of herbs, spices, and botanicals, making them a popular choice for consumers looking for a different kind of spirit. In this report, we will look at the top 10 herbal liqueurs brands that are imported in Europe, highlighting their financial data, industry insights, and market trends.

1. Jagermeister

Jagermeister is one of the most well-known herbal liqueurs brands in the world, originating from Germany. It has a strong presence in the European market, with a wide range of products including the classic Jagermeister herbal liqueur. In terms of financial data, Jagermeister reported a revenue of €551 million in 2020, showcasing its strong position in the market.

2. Chartreuse

Chartreuse is a French herbal liqueur brand that has been around since the 18th century. It is known for its distinctive green and yellow colors, as well as its complex blend of 130 different herbs. Chartreuse has a loyal following in Europe, with a revenue of €71 million in 2020, indicating its popularity among consumers.

3. Fernet-Branca

Fernet-Branca is an Italian herbal liqueur brand that has gained a strong foothold in the European market. It is characterized by its bitter taste and dark color, making it a popular choice for those looking for a more intense flavor profile. In terms of financial data, Fernet-Branca reported a revenue of €98 million in 2020, showing its steady growth in the industry.

4. Aperol

Aperol is an Italian herbal liqueur brand that is best known for its Aperol Spritz cocktail. It has become a staple in many European countries, with its bright orange color and refreshing taste. Aperol reported a revenue of €460 million in 2020, demonstrating its strong position in the market and its popularity among consumers.

5. Ramazzotti

Ramazzotti is an Italian herbal liqueur brand that has a rich history dating back to 1815. It is known for its smooth and sweet flavor profile, making it a popular choice for those looking for a more mellow herbal liqueur. Ramazzotti reported a revenue of €45 million in 2020, highlighting its presence in the European market.

6. Strega

Strega is an Italian herbal liqueur brand that has been around since 1860. It is characterized by its bright yellow color and unique blend of 70 different herbs and spices. Strega has a revenue of €31 million in 2020, showcasing its popularity among consumers in Europe.

7. Underberg

Underberg is a German herbal liqueur brand that is best known for its small single-serve bottles. It is often consumed as a digestive aid after meals, making it a popular choice in many European countries. Underberg reported a revenue of €25 million in 2020, indicating its strong presence in the market.

8. Becherovka

Becherovka is a Czech herbal liqueur brand that has been around since 1807. It is known for its distinctive taste, which is a blend of herbs, spices, and citrus fruits. Becherovka has a revenue of €40 million in 2020, showing its popularity among consumers in Europe.

9. Suze

Suze is a French herbal liqueur brand that has been around since 1889. It is characterized by its bright yellow color and bitter taste, making it a unique choice for consumers. Suze reported a revenue of €15 million in 2020, highlighting its presence in the European market.

10. Liquore Strega

Liquore Strega is another Italian herbal liqueur brand that has a strong presence in Europe. It is known for its intense yellow color and blend of 70 different herbs and spices. Liquore Strega reported a revenue of €20 million in 2020, showcasing its popularity among consumers.
In conclusion, herbal liqueurs have a strong presence in the European market, with brands such as Jagermeister, Chartreuse, and Fernet-Branca leading the way. These brands have reported strong financial data, indicating their popularity among consumers. With a wide range of flavors and profiles to choose from, herbal liqueurs continue to be a favorite choice for those looking for a unique and flavorful spirit.

Related Analysis: View Previous Industry Report

Author: Robert Gultig in conjunction with ESS Research Team

Robert Gultig is a veteran Managing Director and International Trade Consultant with over 20 years of experience in global trading and market research. Robert leverages his deep industry knowledge and strategic marketing background (BBA) to provide authoritative market insights in conjunction with the ESS Research Team. If you would like to contribute articles or insights, please join our team by emailing support@essfeed.com.
View Robert’s LinkedIn Profile →