Top 10 genever brands used in bars and restaurants

Robert Gultig

8 May 2025

Top 10 genever brands used in bars and restaurants

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Written by Robert Gultig

8 May 2025

Introduction

Genever, also known as Dutch gin, is a traditional spirit that has been enjoyed for centuries. While its popularity may have waned in recent years, genever is experiencing a resurgence in bars and restaurants around the world. In this report, we will explore the top 10 genever brands that are commonly used in bars and restaurants, providing insights into their financial performance, market presence, and overall reputation within the industry.

1. Bols Genever

Financial Data

Bols Genever, produced by Lucas Bols, is one of the oldest genever brands in existence, dating back to 1575. The company’s financial performance has been strong, with steady revenue growth year over year. In 2020, Bols Genever reported a revenue of €50 million, making it one of the leading genever brands in the market.

Market Presence

Bols Genever has a strong presence in bars and restaurants worldwide, with distribution in over 110 countries. The brand is known for its traditional recipe and rich history, making it a popular choice among mixologists and consumers alike.

2. Rutte Old Simon Genever

Financial Data

Rutte Old Simon Genever is a premium genever brand that has gained popularity in recent years. The company reported a revenue of €20 million in 2020, with a strong growth trajectory expected in the coming years.

Market Presence

Rutte Old Simon Genever is known for its high-quality ingredients and unique flavor profile. The brand has a loyal following among craft cocktail enthusiasts and is often featured in upscale bars and restaurants.

3. Zuidam Genever

Financial Data

Zuidam Genever is a family-owned distillery that has been producing genever since 1975. The company reported a revenue of €15 million in 2020, with a focus on organic growth and innovation in the genever market.

Market Presence

Zuidam Genever is known for its small-batch production and commitment to traditional distilling methods. The brand has a niche following among genever enthusiasts and is often featured in specialty cocktail bars.

4. Hooghoudt Genever

Financial Data

Hooghoudt Genever is a well-established genever brand that has been in operation since 1888. The company reported a revenue of €25 million in 2020, with a focus on sustainable production practices and product innovation.

Market Presence

Hooghoudt Genever is known for its smooth and balanced flavor profile, making it a versatile spirit for cocktails. The brand has a strong presence in the European market and is gaining popularity in the United States.

5. Filliers Genever

Financial Data

Filliers Genever is a Belgian genever brand that has been producing spirits since 1792. The company reported a revenue of €18 million in 2020, with a focus on traditional craftsmanship and quality ingredients.

Market Presence

Filliers Genever is known for its complex flavor profile and smooth finish. The brand has a loyal following among genever connoisseurs and is often featured in high-end cocktail bars and restaurants.

6. Diep9 Genever

Financial Data

Diep9 Genever is a boutique genever brand that has gained popularity for its innovative approach to traditional recipes. The company reported a revenue of €5 million in 2020, with a focus on small-batch production and unique flavor profiles.

Market Presence

Diep9 Genever is known for its creative use of botanicals and herbs, creating a distinctive flavor that sets it apart from other genever brands. The brand has a growing presence in craft cocktail bars and is gaining recognition among mixologists.

7. De Borgen Genever

Financial Data

De Borgen Genever is a Dutch genever brand that has been producing spirits since 1820. The company reported a revenue of €12 million in 2020, with a focus on traditional distilling methods and premium ingredients.

Market Presence

De Borgen Genever is known for its classic genever recipes and smooth finish. The brand has a loyal following among genever enthusiasts and is often featured in traditional Dutch bars and restaurants.

8. Wenneker Genever

Financial Data

Wenneker Genever is a family-owned distillery that has been producing genever since 1693. The company reported a revenue of €8 million in 2020, with a focus on sustainable production practices and quality craftsmanship.

Market Presence

Wenneker Genever is known for its traditional recipes and commitment to preserving Dutch distilling traditions. The brand has a strong presence in the European market and is gaining recognition in the United States.

9. Bobby’s Schiedam Genever

Financial Data

Bobby’s Schiedam Genever is a modern genever brand that has gained popularity for its unique flavor profile. The company reported a revenue of €7 million in 2020, with a focus on innovation and creativity in the genever market.

Market Presence

Bobby’s Schiedam Genever is known for its bold and spicy flavor, making it a versatile spirit for cocktails. The brand has a growing presence in craft cocktail bars and is gaining recognition among mixologists and consumers alike.

10. Jeneverketel Genever

Financial Data

Jeneverketel Genever is a small-batch genever brand that has gained a cult following for its traditional distilling methods. The company reported a revenue of €3 million in 2020, with a focus on quality craftsmanship and unique flavor profiles.

Market Presence

Jeneverketel Genever is known for its artisanal approach to genever production, creating spirits that are rich in flavor and complexity. The brand has a niche following among genever enthusiasts and is often featured in specialty bars and restaurants that appreciate traditional distilling methods.
In conclusion, the genever market is experiencing a resurgence in popularity, with a growing number of brands gaining recognition in bars and restaurants around the world. Each of the top 10 genever brands mentioned in this report offers a unique flavor profile and market presence, catering to a diverse range of consumers and cocktail enthusiasts. As the demand for craft spirits continues to rise, these genever brands are well-positioned to capitalize on this trend and further establish themselves as leaders in the industry.

Related Analysis: View Previous Industry Report

Author: Robert Gultig in conjunction with ESS Research Team

Robert Gultig is a veteran Managing Director and International Trade Consultant with over 20 years of experience in global trading and market research. Robert leverages his deep industry knowledge and strategic marketing background (BBA) to provide authoritative market insights in conjunction with the ESS Research Team. If you would like to contribute articles or insights, please join our team by emailing support@essfeed.com.
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