Top 10 vegetable based pasta brands in retail and grocery

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Written by Robert Gultig

7 May 2025

Introduction

The demand for vegetable-based pasta has been steadily increasing as consumers look for healthier alternatives to traditional pasta made from wheat flour. With a focus on nutrition and taste, many brands have entered the market to offer a variety of vegetable-based pasta options. In this report, we will explore the top 10 vegetable-based pasta brands in retail and grocery, highlighting their key features, market presence, and financial performance.

1. Banza

Overview:

Banza is a popular brand known for its chickpea pasta, which is a great alternative for those seeking gluten-free and high-protein options. The brand offers a range of vegetable-based pasta varieties such as chickpea spaghetti and chickpea penne.

Market Presence:

Banza products are widely available in major grocery stores and online retailers, making it easily accessible to consumers across the country.

Financial Performance:

In 2020, Banza reported a revenue of $15 million, showing significant growth in the vegetable-based pasta market.

2. Explore Cuisine

Overview:

Explore Cuisine specializes in organic, gluten-free pasta made from beans and vegetables. Their offerings include options such as black bean spaghetti and edamame spaghetti.

Market Presence:

Explore Cuisine products can be found in health food stores and specialty grocery stores, catering to consumers looking for high-quality vegetable-based pasta options.

Financial Performance:

While specific financial data for Explore Cuisine is not publicly available, the brand has gained a strong following among health-conscious consumers.

3. Ancient Harvest

Overview:

Ancient Harvest offers a range of gluten-free pasta made from quinoa, a nutrient-rich grain. Their vegetable-based pasta options include quinoa spaghetti and quinoa penne.

Market Presence:

Ancient Harvest products are widely distributed in mainstream grocery stores, making it a popular choice for those seeking alternative pasta options.

Financial Performance:

Ancient Harvest reported a revenue of $20 million in 2020, reflecting the brand’s success in the vegetable-based pasta market.

4. Tolerant

Overview:

Tolerant is known for its organic, gluten-free pasta made from red lentils and green lentils. The brand offers a variety of vegetable-based pasta shapes such as rotini and fettuccine.

Market Presence:

Tolerant products can be found in natural food stores and online retailers, appealing to consumers looking for nutritious and allergen-friendly pasta options.

Financial Performance:

While specific financial data for Tolerant is not publicly available, the brand has gained recognition for its high-quality vegetable-based pasta offerings.

5. Cybele’s Free to Eat

Overview:

Cybele’s Free to Eat offers allergen-friendly pasta made from a blend of lentils, peas, and rice. The brand’s vegetable-based pasta varieties include superfood veggie rotini and superfood veggie penne.

Market Presence:

Cybele’s Free to Eat products are available in select grocery stores and online retailers, catering to consumers with dietary restrictions.

Financial Performance:

Specific financial data for Cybele’s Free to Eat is not publicly available, but the brand has gained a loyal following for its innovative vegetable-based pasta options.

6. Jovial

Overview:

Jovial specializes in gluten-free pasta made from brown rice and quinoa. The brand offers vegetable-based pasta options such as brown rice spaghetti and brown rice penne.

Market Presence:

Jovial products can be found in health food stores and specialty grocery stores, appealing to consumers seeking organic and allergen-friendly pasta options.

Financial Performance:

While specific financial data for Jovial is not publicly available, the brand has established a strong reputation for its high-quality vegetable-based pasta offerings.

7. Modern Table

Overview:

Modern Table offers a range of protein-packed pasta made from lentils, rice, and peas. Their vegetable-based pasta varieties include lentil rotini and lentil penne.

Market Presence:

Modern Table products are available in mainstream grocery stores and online retailers, making it a convenient option for consumers looking for nutritious pasta alternatives.

Financial Performance:

While specific financial data for Modern Table is not publicly available, the brand has gained popularity for its innovative vegetable-based pasta options.

8. Le Veneziane

Overview:

Le Veneziane specializes in gluten-free pasta made from corn flour. The brand offers vegetable-based pasta options such as corn spaghetti and corn penne.

Market Presence:

Le Veneziane products can be found in specialty grocery stores and online retailers, catering to consumers with gluten sensitivities.

Financial Performance:

Specific financial data for Le Veneziane is not publicly available, but the brand has gained a loyal following for its high-quality vegetable-based pasta offerings.

9. Barilla

Overview:

Barilla, a well-known pasta brand, offers a variety of vegetable-based pasta options such as chickpea casarecce and red lentil penne.

Market Presence:

Barilla products are widely available in grocery stores and online retailers, making it a convenient choice for consumers looking for traditional and alternative pasta options.

Financial Performance:

Barilla reported a revenue of $4.3 billion in 2020, reflecting the brand’s strong presence in the pasta market, including vegetable-based options.

10. Trader Joe’s

Overview:

Trader Joe’s offers a range of affordable vegetable-based pasta options such as red lentil sedani and green lentil penne.

Market Presence:

Trader Joe’s products are exclusively available in their stores, attracting consumers seeking budget-friendly and high-quality pasta alternatives.

Financial Performance:

Specific financial data for Trader Joe’s private label products is not publicly available, but the brand has gained a loyal following for its diverse vegetable-based pasta offerings.
In conclusion, the vegetable-based pasta market continues to grow with a variety of brands offering innovative and nutritious options for consumers. Whether seeking gluten-free, protein-packed, or allergen-friendly pasta, there are plenty of choices available in retail and grocery stores. As consumers become more health-conscious and environmentally aware, the demand for vegetable-based pasta is expected to rise, leading to further expansion and innovation in the market.

Related Analysis: View Previous Industry Report

Author: Robert Gultig in conjunction with ESS Research Team

Robert Gultig is a veteran Managing Director and International Trade Consultant with over 20 years of experience in global trading and market research. Robert leverages his deep industry knowledge and strategic marketing background (BBA) to provide authoritative market insights in conjunction with the ESS Research Team. If you would like to contribute articles or insights, please join our team by emailing support@essfeed.com.
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